Marketing for Startups!

In the beginning, no one cares.!Well, your mom cares. !

But that’s about it.!

Shira Abel, CEO Hunter & Bard!We Optimize Your Marketing!

BEFORE   AFTER  

DOUBLED VIEWS & REVENUE!

Agenda!

!    Layout options!!   What NOT to do!!   Plug-ins we like!!  How to grow your

readership!

@shiraabel!

Columns!@shiraabel!

What NOT to do!@shiraabel!

Must Have Plug-ins!

!   Login lock!! Wordpress SEO by Yoast!! Statpress!!   Open external links in a new window!! Outbrain!!   Google XML Sitemaps!! Woopra!!   Sociable!!   Jetpack!

@shiraabel!

HOW TO GROW YOUR READERSHIP!

@shiraabel!

What is the GOAL of your blog?!

Build thought leadership!

Get media mentions & build SEO!

!Improve customer engagement!!

1!2!

3!Create an information communication channel!4!

@shiraabel!

The  Holy  Trinity  of  Marke8ng  Online    

GOOD WRITING!

Earned Media / PR

Pull Marketing SEO / Ads / Affiliate

@shiraabel!

Sample Tactics (not in order)!•  PR (Media Kit recommended)!•  Facebook !•  Pinterest!•  YouTube!•  Twitter!•  Quora!•  LinkedIn!•  Blogging!•  Newsletter!•  Google+!•  Blog commenting!•  Games!•  Forums!

•  White papers / Case studies!•  Peer review!•  Seeding posts!•  Infographics!•  Forum!•  E-book!•  Webinars!•  Community!•  Guest blogging !•  Podcast!•  Teleseminar!•  Affiliate Marketing!•  Game elements (e.g. leader

board, 80% signed up)!

@shiraabel!

Watch the Funnel!Acquisition – !

Learns About Product!Conversion – !

Signs Up!Retention – !

Uses Product!WOM

(Sharing)!

Buys!

@shiraabel!

GROW A COMMUNITY. PEOPLE CAN SEE WHEN YOU CARE.!

@shiraabel!

Hat tip:

Take Aways!!   Marketing starts the second you have an idea for a product /

service / business!!   Every tactic taken should be with a goal in mind!!   Social is more than just engagement – it’s listening and reacting to

criticisms!!   Listen & respond, you’ll get a better product & happier customers!!   Opt-in is more powerful than push!!   Call to action gets you more !!   Follow the trail to see where you’re losing people along the buying

path!

THANK YOU!

@shiraabel!

References & Reads!!! http://www.toprankblog.com/2010/04/goals-business-blogging/!! http://www.quora.com/Udemy/How-did-Udemy-get-11-000-courses-online-so-quickly !! http://www.amazon.com/Mountain-Three-Wolf-Short-Sleeve/product-reviews/B002HJ377A!! http://www.amazon.com/BIC-Cristal-1-0mm-Black-MSLP16-Blk/dp/B004F9QBE6 !! http://www.youtube.com/watch?v=7QmCUDHpNzE !! http://www.youtube.com/watch?v=ZUG9qYTJMsI !! http://www.macadamia-apps.com/app-launch-7-mistakes-to-learn-from/  !! http://flowingdata.com/2011/09/18/yoda-pie-chart/ !! http://blog.bitly.com/post/9887686919/you-just-shared-a-link-how-long-will-people-pay!! http://www.briansolis.com/2011/09/whats-the-r-o-i-a-framework-for-social-analytics/!! http://www.slideshare.net/setlinger/altimeter-social-analytics081011final!! Breakthrough Marketing Plans!! http://www.seomoz.org/blog/tracking-the-roi-of-social-media!! http://blog.inner-active.com/2011/04/a-complete-list-of-app-stores-across-all-mobile-platforms/!! http://ideas.deloitte.ca/blog/2011/09/social-media-going-beyond-roi/!! http://www.jeffbullas.com/2011/09/20/the-10-key-mistakes-many-bloggers-and-writers-make/!! http://www.jeffbullas.com/2011/03/01/the-10-best-facebook-campaigns/!! http://www.facebook-studio.com/!! http://www.seomoz.org/blog/tracking-the-roi-of-social-media!! http://marketingfortomorrow.com/tag/marketing-tone/ !

@shiraabel!