wordpress seo for content authors
DESCRIPTION
WordCamp Raleigh 2013 presentation by Steve Mortiboy of Semper Fi Web Design about SEO for authorsTRANSCRIPT
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SEO FOR CONTENT AUTHORS
By Steve Mortiboy, Semper Fi Web Design
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What is SEO?
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SERPS (Search Engine Results Pages)
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Dispelling the Myths
1. Paid ads rank higher 2. I need to hire an expert 3. I need specialist knowledge 4. SEO is all about keywords and backlinks 5. SEO and ranking highly is important 6. SEO is all trickery and hidden code
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Controlling Search Results
The Title tag
What Google sees:
The Meta Description
What Google displays:
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Controlling Search Results
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Keywords
Meta Keywords
Google Hummingbird =
Smarter searches Smarter search results The death of keywords Conversational search More emphasis on well written content
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Authorship Google displays author information in SERPS
Authorship data added to website source code
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Setting Authorship
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Verifying Authorship
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Testing Authorship http://www.google.com/webmasters/tools/richsnippets
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The XML Sitemap
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Creating an XML Sitemap
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Submitting an XML Sitemap https://www.google.com/webmasters/tools/
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Optimizing Content - URLs
DOMAIN – semperfiwebdesign.com Extension – .com, .co, .net, .org Page URL – /about-us/ Post URL – /training/wordpress-seo-for-beginners/ Subdomains/Subdirectories – store.semperfiwebdesign.com
semperfiwebdesign.com/store/
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Pretty Permalinks
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URL Structure
URL Structure: http://semperfiwebdesign.com/services/web-design/
Navigation Menu / Page Structure
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Optimizing Content - Headings
My Report Title – H1 Opening paragraph of my report
Section Title – H2 Opening paragraph of my section Paragraph Title – H3 Paragraph content Sub Paragraph Title – H4 Paragraph content
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Optimizing Content - Headings
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Optimizing Content - Content
Your content it borez me
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Optimizing Content - Content
• Bulleted Lists • Images • Infographics • Videos • Links
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Optimizing Content - Linking
Internal Links – /services/web-design/ External Links – http://wordpress.org/ Back Links – http://semperfiwebdesign.com/
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Optimizing Content – Internal Links
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Optimizing Content – External Links
<a title=“WordPress.org” href=http://wordpress.org/ target=“_blank” rel=“nofollow”>
Open external links in a new browser tab – target=“blank” Ask Google not to follow this link – rel=“nofollow”
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Optimizing Content – Back Links
High Quality Low Quality
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Optimizing Content – Images
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Social Media
Jetpack: Publicize - http://jetpack.me/support/publicize/ Sharing - http://jetpack.me/support/sharing/ Facebook Like Box - http://jetpack.me/support/extra-sidebar-widgets/ Twitter Timeline - http://jetpack.me/support/extra-sidebar-widgets/
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Social Media – Open Graph Meta
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Social Media – Open Graph Meta
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Social Media – Open Graph Meta
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Google Analytics
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Adding Google Analytics Code
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Google Analytics Key Stats
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Google Webmaster Tools
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Google Webmaster Tools
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Google Webmaster Tools
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Checking Progress - Be Patient
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Incognito / Private Browsing
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Incognito / Private Browsing
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Site Search
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• Support • Security • Performance
• Development • Design • SEO