wordpress page load speed - kenneth sytian
TRANSCRIPT
IM SORRY…This may sound harsh. I know most of you are SEO’s and PPC’s but most of your efforts will be useless because according to my experience and to Google’s engineers, on page optimization, specially PAGE SPEED, is very important to achieve high ranking and profitable websites. I know this is very embarrassing…but PLEASE LISTEN and don’t sleep during my presentation, this is for your own good, even though I know it’s the most unholy hour and most of your are sleepy already.PLEASE LISTEN!
Thank you very much,KennethEvent SpeakerPS:
• Owner and CEO of • Specialize in website design and outsourcing• Have deployed more than 500 websites• Some of our clients include
• Blogs about web design and technical SEO– www.sytian-productions.com
TABLE OF CONTENTS
1. Why is Page Speed important?2. Tools to monitor page speed3. 10 steps to optimize Page Speed – WP sites4. Case study
#1 Increased SERP ranking
“Google is incorporating site speed as one of the ranking signals that we use in determining search
ranking” - Matt Cutts
#2 decrease in bounce rate
“You could lose up to 33% of your visitors if your page took more than 4 seconds to load”
10 SIMPLE steps1. Back up website2. Build a good foundation3. Image optimization4. HTML, JS and CSS – minify, combine, compress5. Leverage Browser Caching6. Delete Unused Plugins and WP Themes7. Appropriate Social Media Buttons8. Database Optimization9. Other performance optimization10. Double check entire website
#2 BUILD A GOOD FOUNDATION
CHOOSE A DECENT WEB HOSTING PROVIDERSHARED HOST VPS DEDICATED SERVER
500-900 sites per server 1 website per server
Resources are shared Each site is dedicated a certain amount of CPU and RAM
Entire server is yours
USD 3-9 per month USD 15-60 per monthDepending on CPU speed and RAM
USD 100-500 per month
Location of server must be close to your target audience
CHOOSE A GOOD WORDPRESS THEME
a.) Test them on the following
No coding errors Load speed 2 seconds below
Score of at least 85
#3 IMAGE OPTIMZATION
A.) Install an image optimizer plugin
CASE STUDY SITE – Reduced image size by 3.42 MB (13.88%)
c.) Use correct image types
GIF
– images with rich colors, no transparency
= 215 KB JPEG= 69 KB
PNG8= 186 KB PNG24 = 527 KB
JPEGs
#4 HTML, JS and CSS file optimization -minify, combine and compress
Normal CSS = 16 KB Minified CSS = 6.6 KB
#8 OPTIMIZE DATABASE
Removes the following:Post revisions, Spam comments, Comments in trash,
Auto draft posts, Posts and pages in trash, Etc..
Can be scheduled to run automatically
ALWAYS BACK UP DATABASE BEFORE OPTIMIZING!
#9 OTHER PERFORMANCE IMPROVEMENTS
A.) Remove unnecessary files from server
Web hosting file manager FTP Client
#10 DOUBLE CHECK ALL PAGES AND TEST ALL FUNCTIONALITIES
Inquiry and contact formsNewsletter sign ups
Member registrationTry to purchase products
Post a commentMember login forms
etc
TLDR1. PageSpeed is important2. Tools to use to monitor page speed3. Steps to optimize page speed
a) Back up websiteb) Build a good foundationc) Image optimizationd) HTML, JS and CSS file optimizatione) Leverage Browser Cachingf) Delete unused Plugins and Themesg) Appropriate use Social Media Buttonsh) Database Optimizationi) Double check website integrity