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WordPress for Professionalswcc.philipingland.com
wccnet.edu/ecd
WELCOME Tell Us About Yourself!
Name & About Yourself
What type of website are you using WordPress for?
Why are your expectations for the class?
Is this your first website?
What is next for your website?
WordPress for Professionals
wccnet.edu/ecd WordPress for Professionals
Philip Ingland
• WordPress - Design | Creative • Google Analytics Certified • Facebook Ads • Google Ad Words • SEO / SEA
Marketing coordinator at Eversight
Experience In• Digital Markting • Inbound Marketing • Email Marketing • Creative Marketing • Marketing Automation
Founder - Ingland Marketing
wcc.philipingland.com
wccnet.edu/ecd
WHAT IS WORDPRESS
Content Management System (CMS)WIX
Shopify Joomla
Godaddy Magento
Squarespace
• Open Source • Free!! • Flexible • Customizable • Questions?????
WordPress for Professionals
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Getting StartedWhat is a Domain Name?
• URL (www.YourDomain.com) • You pay for it • What is a Sub-Domain
Companies Siteground
BlueHost Godaddy
1&1 Hostgator
Liquid Web WP Engine
Buy Your Domain and Hosting Package • Choose a Company for Hosting • Pick a Domain Name • Choose a Package • Purchase • Install WordPress
WordPress for Professionals
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CONSIDER THIS
What to Consider • Email’s • Size of Site • Domain Quantity
• Parked / Sub-Domain • Support (hours, whats included) • Easy Wordpress Install • How Long of a Contract • Compensation for Downtime
Companies Siteground
BlueHost Godaddy
1&1 Hostgator
Liquid Web WP Engine
WordPress for Professionals
wccnet.edu/ecd WordPress for Beginners
Why Have A Website
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SETTING GOALS
Before You Start Designing • Set Goals
• Customer Journey? • Customer final destination? • How many hours a week? • What are you measuring? • Your Resources?
WordPress for Professionals
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WHAT TYPE OF SITEDetermine Your Type of Site3 Different Types - How Do We Measure?
Information Site
Statics Site
E-Commerce
Traffic
Subscriptions
Sales
WordPress for Professionals
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LETS START DESIGNING :)
Before You Even Start Working • Draw out your vision • How many pages will it be • What is being displayed on each page • How Do you want to present your work • What Functionality do you want • Is there something special you need
WordPress for Professionals
wccnet.edu/ecd WordPress for Beginners
WIRE FRAMING
CONTACTABOUT SHOPYOUR SHOP NAME CART
SHOP NAME/LOGO/PHOTO
add to cart add to cart add to cart
wccnet.edu/ecd WordPress for Beginners
YOUR TURN
CREATE EACH SITE FROM PREVIOUS SLIDE
Information SiteStatics Site E-Commerce
DRAW WIRE FRAME!
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PICK A THEME
What theme do I pick • Free In WordPress • Purchase Through Wordpress • Purchase From 3rd Party
Themes Avada
XTheme Theme Fusion
Enfold Bridge
BeTheme
Where to Buy ThemeForest Creative Live
Elegant Themes
wccnet.edu/ecd WordPress for Beginners
Static vs. Blog
You design your home page from scratch. Your
Blog posts appear on the page of your
choosing.
Static BlogThe home page of your
website is the “blog feed” and you will be
limited on design. This is not as common.