April 30, 2012

Brian Piccolo • VP, Interactive • 77 N. Washington St., 8th Floor, Boston MA 02114 • 617.837.8110

WP and eCommerce

WHO WE ARE

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Full Service Digital Marketing Agency

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Why WordPress for eCommerce

Long gone are the days where WordPress was just used for blogging. eCommerce on WordPress has arrived.

• Litany of third party shopping carts, both free and premium• Variety of feature sets ranging from simple point solutions to

robust, full-featured platforms• Seamless integration of CMS and shopping cart benefits users,

site owners AND developers

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Features to Evaluate

Standard features include:

• Product catalog • Inventory management• Order managment• SEO Friendly• Shipping & tax estimates• Payment gateway

Advanced features include:

• Product variants• Discounts & promotions• Template tags & shortcodes• Action and Filter Hooks• Developer API• Support & Documentation

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THE SHORT LIST - FREE

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Free Plugins

Not unlike most functionality in Wordpress, there are myriad plugins available and sifting through the clutter can be challenging.

• WP e-Commerce (GetShopped.org)• Cart66 Lite• Jigoshop• WooCommerce

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WP eCommerce

• Grandaddy of eCommerce on WP• Great SEO capabilities• Robust feature set• Premium upgrades• Extensive documentation

Downloads: 1,764,167

Average Rating : 3 Stars

Age: Over 5 years old

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Cart66 Lite

• Simple approach to eCommerce• No store-front per se• Standard feature set

Downloads: 44,405

Average Rating : 4 Stars

Age: A little over a year

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Jigoshop

• Nice integration of cross-sell / up-sell, related products, and product reviews

• Localization• Extensive documentation

Downloads: 73,175

Average Rating : 4 Stars

Age: Over a year old

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WooCommerce

• Flexible and easy-to-use templating engine

• Lot's of free and premium add-ons and themes

• Great Support

Downloads: 134,748

Average Rating : 4 stars

Age: A little under a year old

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The Short List - Premium

Premium plugins usually offer additional features and extensions, some level of premium support, and access to future updates.

• MarketPress• Shopp• Cart66

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MarketPress

• Premium WPMU Dev plugin• WP e-Commerce importer• Lots of features• Flexible API, shortcodes and

themeing

Pricing: $39 - $79 /month

Age: Almost 2 years old

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Shopp

• Lot's of free and premium addons• Robust theme & developer APIs• Great WordPress integration

Cost: $55 (single)

$299 (developer)

Age: Over 3 years old

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Cart66

• Robust recurring payments • Robust model for memberships &

subscriptions• Third party integration with Google

Analytics, Constant Contact, Gravity Forms, etc.

Pricing: $89 (single)

$299 (developer)

Age: : A little over a year

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Other Considerations

Most eCommerce solutions will work with most mobile plugins/themes

• Mobile support / integration (e.g. WPTouch / Sentient)

• Reporting & Analytics (e.g. Piggy, Google Analytics)

• Social Commerce (e.g. Facebook)

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Thank You!

Brian PiccoloVP, Interactive

bpiccolo@ampagency.comwww.ampagency.com

twitter: @bpiccolo @amp_agency

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