Wordpress 101 - How to Use Wordpress for Your Business Website

Download Wordpress 101 - How to Use Wordpress for Your Business Website

Post on 08-May-2015

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Every business needs a website. But historically, to build a website, you either needed to know how to code, or hire someone who did. Now, with the advent of free, open source internet publishing tools like Wordpress, you dont HAVE to know how to code. Wordpress is a very capable online publishing tool and content management system that you can use to build your entire website with not just a blog. This presentation contains material from a workshop on Mau with an introduction to how to use Wordpress to set up a basic website.

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  • 1.WordPress Basics Getting Started with WordPress as your Website Publishing Tool Jeff Bennett www.DigitalSplashMedia.com

2. WordPress BasicsIntroductions Your name & company/business Have you ever used Wordpress? What do you hope to get from this workshop? 3. EngineerSystem Analyst/Programmer Software Engineer Multimedia & Web Developer 4. WordPress Basics Objectives:Learn how to set up a basic businesswebsite using Wordpress 5. WordPress Basics A lot of content to cover Need to stay on topic May have to defer questions to later 6. Acvivation & Sign-upThe DashboardThemesSettingsCreating PostsCreating PagesPages vs PostsEditing Posts & PagesCategories & TagsManaging CommentsSite Structure/OrganizationStatic Home PageLinksMedia LibraryWidgetsTopics Polls & RatingsWordpress.orgInstalling Wordpress.orgPluginsUsersContact PagesCustom FieldsPage TemplateseCommerceBackupsSecurityUpdatingImporting 7. Intro Conceptual Overview Demonstration &Guided Tour AgendaLive Demo + Hands-onInteraction 8. Content will be posted online:www.DigitalSplashMedia.com 9. Intro Conceptual Overview Demonstration &Guided Tour AgendaLive Demo + Hands-onInteraction 10. Every Business NEEDS a Website 11. But historically, to build a website, you needed to know how to code 12. ... or hire someonewho did 13. But with the adventof free Internet publishing tools like Wordpress 14. You dont have to know how to code Geek-speaknot required! 15. Though it started as a blogging platform,Wordpress is now avery rich online publishing tool used for building entire websites 16. For example... 17. For example... 18. So, why is this goodnews for you? 19. You can build without this... knowing this 20. You just use a simpletext editor to create and edit pages 21. Are you ready to get started? 22. Intro Conceptual Overview Demonstration &Guided Tour AgendaLive Demo + Hands-onInteraction 23. What is WordPress?A website publishing tool that lets you build and publish websites fromyour browser 24. Create a website using only your browser for FREE$0 25. The Basic Process Sign- ChooseAdjustWrite a up/ Publish themesettingspage Install 26. The Basic Process Sign- ChooseAdjustWrite a up/ Publish themesettingspage Install 27. The Basic Process Sign- ChooseAdjustWrite a up/ Publish themesettingspage Install 28. The Basic Process Sign- ChooseAdjustWrite a up/ Publish themesettingspage Install 29. The Basic Process Sign- ChooseAdjustWrite a up/ Publish themesettingspage Install 30. The Basic Process Sign- ChooseAdjustWrite a up/ Publish themesettingspage Install 31. If youre familiar with MicrsoftWord or another word processor, you should be able to get the hang ofWordpress 32. Before we jump in... 33. .org .com Flavors 34. .com Hosted for you Limited themes Limited options Limited exibility BUT FREE! 35. .org Tons of themes Tons of options Tons of exibility Free software You have to buy the web hosting plan 36. Web Hosting? 37. A company that rents web server space for yourwebsite 38. Which flavor is right for you? 39. Well cover that later, but for now... 40. Lets start with .com 41. Intro Conceptual Overview Demonstration &Guided Tour AgendaLive Demo + Hands-onInteraction 42. WordPress Basics Sign-up and Activation - A Brief Video 43. WordPress BasicsBuilding a Site in < 4 MinutesTime-lapse Video (a preview of what well be doing here) 44. From this ... 45. To this 46. Intro Conceptual Overview Demonstration &Guided Tour AgendaLive Demo + Hands-onInteraction 47. Wordpress Guided Tour Wordpress GuidedTour 48. The Dashboard Customize LayoutExpand/Collapse Menu 49. Themes Search Browse Preview Activate Appearance Options - not all themes created equal 50. Settings General Writing Reading Discussion 51. Creating Posts TitleInsert images Formatting icons Click for all iconsType or paste contentPublish optionsCategoriesTags 52. Creating Pages Similar layout as posts Attributes instead of Categories and Tags 53. Posts vs Pages Posts Pages Time-based contentPseudo-static pages used to displayed in reversecreate web pages for non- chronological order - changing information like more bloggy contact, about, events, products, services, etc. Not listed by date, and they dont use categories and tags 54. Editing Posts & Pages Select Edit under either Posts or Pages Select item to edit 55. Categories & Tags Categories - helpful for organizing your posts by topic Tags like keywords 56. Managing Comments Unapprove Approve Spam 57. Site Structure Organize your sites pages according to your business needs Order pages using the order attribute in the Pages sectionMenu editor in Wordpress 3.0 will make this better and easier 58. Static Home Page First create a page that will be your home pageCreate another new page that will be for blog postsUnder Settings > Reading click on A static page in the Front page displays section & select the new home page for Front page and new blog page for posts page 59. Links Optional if you want to have a set of links in your sidebar 60. Media Library Upload and manage photos, video and other media 61. Widgets Content for your sidebar & footerFind it under Appearance menuDrag-n-drop widgets with your mouseUseful Widgets: Recent Posts Archives Categories RSSSome themes include extra widgets 62. Polls & RatingsRatings - people can rate postsPolls - requires account with PollDaddy.comIncluded with .com, need plugins for .org 63. Wordpress.com Upgrades Applies to .com, not .orgYour own domain name - $9.97/yearCustom CSS (extra exibility for changing your theme) - $14.97/ year 64. Wordpress.org Much the same as .com as far as interface goesLots more themesLots more options via pluginsTons of exibilityYou have to sign up with a web hostBlueHost.com - very affordable ($6.95/ month), good options, easy Wordpress installation 65. Installing Wordpress.orgPick a version Where to install it Name can be changed laterPick a non-default username and a good password (and remember that password!) 66. Plugins Theres a plugin for that!Add functionality to your siteHundreds, maybe thousands of plugins availablePlugin menu item Add new plugins via Add NewEssential: Akismet - stop spam 67. Users Add many other users with varying levels of permissionAvailable in .com & .org 68. Contact Forms Need a plugin if you want more than the standard comment form included on pages and posts by default Contact Form Plugins: -Fast and Secure Contact Form -cforms 69. Custom Fields Powerful feature in posts that provides ability to add extra information to postsRequires a theme that supports it or extra codingDont worry about it for now. Topic of a more advanced workshop. 70. Page Templates Ability to create pages using different templatesSome themes have multiple templates dened. Many do not.Addressed in more detail in a subsequent workshop 71. eCommerce Lots of options:Text links to 3rd party stores (cafepress)PayPal buttons using PayPal as both shopping cart and payment gateway3rd Party shopping cart buttonsPluginsMore detail in a subsequent workshop 72. Backups Very Important!Minimum backup of core Wordpress data using Tools > ExportFull Wordpress database backup using phpMyAdmin plugin Service: Online Backup for Wordpress wordpress.backup- technology.com/ 73. Security Hackers are out there!Delete default admin usernameChoose good password Keep up to date with latest version of Wordpress and PluginsSecurity Scan Plugin 74. Upgrading Back up rst! Database and FilesDisable PluginsAutomatic Update 75. Importing Import content from other Wordpress site, Blogger and more 76. Wordpress 3.0 New in 3.0Menu ManagerNew default themeCustom background & headersCustom post typesand much, much more www.mauiwordpress.com/?p=15 77. Analytics & Site Stats Google AnalyticsWebserver stats.com stats in dashboard 78. Themes Revisited All themes are NOT created equalDifferent themes - different options and customizationFree themes and premium ($) themesSome Themes with good customization options: Suffusion (free) Twenty Ten (free, Wordpress 3.0 for .org, available now in .com) Indy Premium Simple Indy Under the Inuence Arthemia Thesis ($) 79. Which flavor is right for you? 80. Intro Conceptual Overview Demonstration &Guided Tour AgendaLive Demo + Hands-onInteraction 81. WordPress ResourcesDigitalSplashMedia.comMauiWordpress.comWordPress.tvcodex.wordpress.org Twitter.com/DigitalSplashTwitter.com/MauiWordpress 82. Wordpress 201 A new Wordpress workshop coming soon. Topics to include:Plugins in more depth Photo galleries Forms Custom Fields Tweaking themes by editing the stylesheet Page templates eCommerce