wordcamp_mcglade_ux_mashups
TRANSCRIPT
User Experience Design and Business Innovation
Mashups That Add Value
What Clients say...
Web Design!
What They Really Need is...
Business Process Design Digital Business Strategy Content Strategy Marketing Strategy
What Kind of Design?
Elizabeth Saunders maketools.com
Lost in Translation... Completely synergize resource taxing rela;onships via premier niche markets. Professionally cul;vate one-‐to-‐one customer service with robust ideas. Dynamically innovate resource-‐leveling customer service for state of the art customer service.
Hodor. Hodor hodor; hodor hodor, hodor. Hodor hodor?! Hodor hodor -‐ HODOR hodor, hodor hodor? Hodor hodor HODOR! Hodor hodor hodor. Hodor. Hodor! Hodor hodor, HODOR hodor, hodor hodor hodor, hodor, hodor hodor. Hodor hodor HODOR! Hodor hodor hodor hodor; hodor hodor hodor hodor. Hodor. Hodor. Hodor hodor hodor hodor -‐ hodor?!
Card Sorting & Affinity Diagramming...
...Mashed Up For Brand Identity
Scenario Planning...
favourable contract with knights
unfavourable contract with knights
favourable contract with knights
unfavourable contract with knights
cheap hydra
pricey hydra
favourable contract with knights
unfavourable contract with knights
cheap hydra
pricey hydra
every body wins
Long Work Day
big sale on hydra
layoffs are
certain
...Mashed Up With User Roles
“Purpose to Practice”...
“the conventional structures used to organize how people routinely work together stifle inclusion and engagement. Conventional structures are either too inhibiting (presentations, status reports and managed discussions) or too loose and disorganized (open discussions and brainstorms) to creatively engage people in shaping their own future. Liberating Structures introduce tiny shifts in the way we meet, plan, decide and relate to one another.”
– http://www.liberatingstructures.com/
...Mashed Up With Client Interviews
so...
• By mashing up these methodologies with our UX design practice, we are more participatory and more human centred.
• When your clients are having the same insights as you are during the design process it's much easier to solve the real problem!
