word of mouth marketing - past, present & future [emerging tech conference 06.24.12]
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Word of Mouth Marketing - Past, Present & Future [Emerging Tech Conference 06.24.12].TRANSCRIPT
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with your hosts@tonyfancorps & @gisanders
Emerging Tech Conference ~ 06.24.12#etcdallas
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He’s got the right idea!
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I Like to EAT and TELL
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Can you hear me now?
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Who’s hungry?
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Ring Ring...
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BBSFORUMS
Social Evolution
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100 MILLION LIKES
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Hell Yes!
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Listen Up!
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Speak Up!
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Lets Play!
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Pay Up!
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You’ve...Engaged
MonitoredCommunicated
GamifiedRewarded
What’s Next?
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Word Of Mouth Marketingis the most powerful form of
marketing. It builds brands, drives sales and sparks conversations. Both consumer to consumer, and
consumer to brand
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• Founded in 2004• Currently 400 Members• Quarterly Seminars & Events• Leading Companies such as AT&T, Edelman PR, American Express, Microsoft
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• How to Measure Word of Mouth• How to get People Talking Offline• How to Work with Influential Talkers• How to Stay Ethical & Out of Trouble• Case Studies From:• Southwest Airlines• Maker’s Mark• Louisville Slugger• Costco
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The average consumer mentions specific brands times per week with their
friends, family, and co-workers90
(Keller Fay, WOMMA)
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83%of online consumers are interested in sharing information about purchases with people they know
(Manage Smarter)
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90%of online consumers trust recommendations from people they know
(Econsultancy)
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Traditional Advertising Untrusted Overlooked Low impact Quantity
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Word of Mouth Marketing Credible Trusted Personalized Quality
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Status Update Example fromOfficial Fancorps Facebook Page
17K Likes
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Brand Advocacy Solutions
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Endorser
Advocate
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Endorser Solution
Short TermCampaign DrivenFocus on Market ResearchPolls, Offers, Surveys
Simple Sharing
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Advocate SolutionLong TermCapitalize on AffinityBuilds Loyalty & RelationshipsDeep EngagementContinuous Trusted Peer to Peer Recommendations
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Word of Mouth MarketingYou must unlearn what you have learned
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Multi-PlatformCustom BrandedCommunity EnvironmentDeep CommunicationCustomizable InitiativesQuantified Results & Impact
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“Chilihead Nation” Launched Aug. 2011 Over 6,000 Advocates Identified Advocates’ Combined “Social Reach” of over 1M Average Advocate Has 465 Friends/Followers Average Klout Score of 23 4,500 Social Recommendations/Reviews Created Total WOM Impressions: 2 Million
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Key Take Aways
Word of Mouth Marketing is the most powerful form of marketing
Engage your Consumers1. Monitor2. Communicate3. Gamify4. Reward
The First Steps
Brand Advocacy1. Endorsers2. Advocates
Two Types
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with your hosts@tonyfancorps & @gisanders
Emerging Tech Conference ~ 06.24.12#etcdallas
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with your hosts@tonyfancorps & @gisanders