word morphology fca
DESCRIPTION
Words with affixes and compound words (nouns). Illustrations of mosaics as metaphor for how words are made.TRANSCRIPT
word morphology
nationnation al
inter nation al
marketmarket ermarket ing
employemploy eremploy eeemploy ment
investinvest orinvest inginvest ment
powerpower fulpower less
em power
seefore seefore see able
un fore see able
networknationwidesometimeswarehouse
Survey-takersDepartment storeFeedback loopsSocial network postings
Words are like mosaics
NOUNS
NO
UN
S• A noun is any word that names a
person, place, thing, quality or idea.
• There are many different kinds of nouns: proper, concrete, countable, collective.
• Usually takes one of two roles in a sentence, either that of the subject or an object of the sentence.
• They tend to come in only two forms, singular and plural.
• Nouns make up the basic building blocks of sentences
Small piecesCoulored glassDecorative artInterior decorationMosaic illustrations
better customer experiences a widespread scale an ever-larger number of customers both internal and external efforts
A matter of training
Its corporate culture
on the production line
Social media advertising
Word of mouth marketing
One-off customer experience
Poor-performing outletsSuggestions for improvement
in the warehouse
in the shipping department
My definition of internal branding
part of the company's DNA
Inspirational Mosaic Illustrations
EXERCISES• HBJ Language 7
• Windows to Culture I
• Grammar for Reading Comprehension