womn in tech: techfest club presentation
TRANSCRIPT
Tech IRL: Utilizing social and tech to elevate your brand’s
events and experiences
@NatashaMulla @MashableEvents
Natasha Mulla Mashable Experiential
Step 1: Don’t think about the people in the room
think about the REACH of the people in the room.
Mashable
Where is your audience online?
Selfie
Vlog
Filter
Hi-Tech
Preferred Style
Logos/Branding
Hashtags
Featured Products
Messaging
Your Brand
Snapchat
Periscope
Preferred Platforms
Mashable
Step 2: Strategically connect your online community IRL
Step 3: Extend the conversation!
Mashable
It doesn't just begin and end at the event. IRL
experiences can facilitate and drive the
content.
Mashable
EVENT
SOCIAL EXTENSION
Facebook Live Snapchat
Story
Tweets
Live Periscope
BRAND AWARENESS
Online
Event /Experiential
Coverage
Branded Content
Video Recap
Extended Publicity
Audience Exposure
THANK YOU @natashamulla