women's entrepreneurship and business activity yukari sato september 7, 2013 the parliamentary...
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Women's Entrepreneurship and
Business Activity
Yukari Sato
September 7, 2013
The Parliamentary Vice Minister of Economy, Trade and Industry, Japan
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1. System to support company start-up: case 1A delicatessen that meets the needs of women and trends by offering gourmet dishes like quiche while proposing ways to enhance the pleasure of eating.
2. System to support company start-up: case 2
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A restaurant established by a female pastry chef and certified vegetable expert, to serve European dishes made from selected local food, based on her special knowledge and skills.
3. 17 companies in the Nadeshiko Brand
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Company name IndustryMaruha Nichiro Holdings, Inc. Fisheries and agriculture and forestry
Sekisui House, Ltd. Construction
Asahi Group Holdings Foodstuffs
Toray Industries, Inc. Textiles
Kao Corporation Chemicals
Sumitomo Rubber Industries, Ltd. Rubber products
Asahi Glass Co., Ltd. Glass, clay and stone products
Daido Steel Co., Ltd. Iron and steel
Sumitomo Metal Mining Co., Ltd. Non-ferrous metals
Daikin Industries, Ltd. Machines
Nissan Motor Co., Ltd. Transport equipment
Nikon Corporation Precision mechanical equipment
Tokyu Corporation Land transport
KDDI Corporation Information and communications industry
Toyota Tsusho Corporation Wholesale trade
Fast Retailing Co., Ltd. Retailing
Sumitomo Mitsui Financial Group, Inc. Banking
*17 brands in order of industry
4. Stock performance of companies that are excellent in terms of actively promoting women
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** The excess return is calculated by taking the earning rate of 72 brands as of the base date of April 1, 2009 and subtracting the rate of return on TOPIX for the same period.
* Index calculated using the highest scoring companies (maximum 3 stocks per sector of TSE’s 33 sectors, 72 stocks in total) in terms of the empowerment of women.
TOPIX (left axis)Nadeshiko Index (left axis) *Excess return (right axis) **
Apr. 2009 Apr. 2010 Apr. 2011 Apr. 2012 Apr. 2013
5. “Diversity Management Selection 100” Example 1
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Kirin Holdings Company
“Kirin Free” can also be drunk by expectant or breast-feeding women
“From the World’s Kitchen” brand of soft drinks that aim to give consumers a special feeling and quality satisfaction
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Mo-House
Nursing wear with a good design Mothers can work in the shopwith their children
6. “Diversity Management Selection 100” Example 2
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7. APEC Women’s OVOP Seminar
Time and date: 14:00 to 16:30 on Tuesday, September 3, 2013
Facilitation of women’s entrepreneurship with the use of the One Village One Product (OVOP) method