women’s wetsuits, men’s wetsuits & tri suits high … · ranging from kids (wetsuits)...
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WOMEN’S WETSUITS, MEN’S WETSUITS & TRI SUITS HIGH QUALITY, HIGH PERFORMANCE
MD3-WK:2 | BUSINESS MODELS, STUDIOS, ESTIMATING, INVOICING AND BUDGET MANAGEMENT
GROWTH CAMPAIGN
RESOURCING BUDGET
MD3-WK:2 | BUSINESS MODELS, STUDIOS, ESTIMATING, INVOICING AND BUDGET MANAGEMENT
BACKGROUND
At Yonda we strive to go further, providing women’s wetsuits, men’s wetsuits, tri suits and accessories that offer the highest in quality and performance; all delivered with exceptional
customer service from an enthusiastic team who really know your sport!
Yonda Sports is a young, vibrant company specialising in the design, creation and manufacture of pioneering products for athletes, swimmers and triathletes around the world. As active
participants in triathlons ourselves, we understand the importance of the right materials, features, fit and flexibility – and the role they play in enhancing your athletic comfort and performance.
We only develop tri suits and wetsuits with the ‘wow’ factor – kit that we love wearing ourselves. We’re extremely proud of our products, and also our partnership with Triathlon
Scotland and the use of our name by respected Olympic athletes.
MD3-WK:2 | BUSINESS MODELS, STUDIOS, ESTIMATING, INVOICING AND BUDGET MANAGEMENT
MISSION& VALUES
We believe in more than just manufacturing. Our mission is to inform, educate, assist and support YOUR spirit of adventure in all things swimming, cycling and running.
The love of these sports unites us all to Go Further. Go longer. Go Yonda!
MD3-WK:2 | BUSINESS MODELS, STUDIOS, ESTIMATING, INVOICING AND BUDGET MANAGEMENT
TARGETMARKET
SPORTS ENTHUSIASTS . TRIATHLETES SWIMMERS . CYCLISTS . RUNNERSYonda offer products to suit a wide demographic.
Ranging from kids (wetsuits) through to adult performance products.
Their ideal customer would be men or women wanting to enter in all the above sports (Triathlons) and finish competitively.
‘Triathlon has enjoyed significant growth in Britain since triathlon came to the country in 1983. In 2018 there were around 150,000 committed active racing triathletes in the UK (Triathlon Industry Association). Other people do triathlon as a ‘bucket list’ activity. Sport England believe that about
that 215,000 people in England did at least one triathlon in the last year (Triathlon, 2019)’.
MD3-WK:2 | BUSINESS MODELS, STUDIOS, ESTIMATING, INVOICING AND BUDGET MANAGEMENT
OBJECTIVES
GROW SOCIAL MEDIA; AUDIENCE AND ENGAGEMENT
INCREASE ONLINE SALES
MD3-WK:2 | BUSINESS MODELS, STUDIOS, ESTIMATING, INVOICING AND BUDGET MANAGEMENT
BRIEFPART 1 & 2
PART 2New promotional brochure featuring all the latest products.
And an update to the advert we currently run in the 220 Triathlon magazine.
PART 1To unify and update the Yonda branding across our marketing/advertising channels.
Starting with the 3 main product banners on the website. Our Facebook cover photo, ‘Our Story’ banner, and our YouTube cover image.
MD3-WK:2 | BUSINESS MODELS, STUDIOS, ESTIMATING, INVOICING AND BUDGET MANAGEMENT
FOCUS
The team at Yonda loves what we do. But, feel we need an injection of creativity to reinvigorate our front-facing marketing.
Our images are becoming overused and everything is starting to look and feel dated.
It needs a ‘different’ approach. Something that will make us stand out above our competition. That extra-special ‘WOW’ factor!
We know the value in our products but feel we are not promoting them in the correct way to engage new customers.
MD3-WK:2 | BUSINESS MODELS, STUDIOS, ESTIMATING, INVOICING AND BUDGET MANAGEMENT
DELIVERABLES
WEBSITEProduct banners x3
Wetsuits / Tri suits / Accessories
SOCIAL MEDIAFacebook cover photos x4
Facebook ‘Our Story’ banner x1
YouTube header banner x1
PRINTAdvert for 220 Triathlon magazine x1
Promotional brochure x1
MD3-WK:2 | BUSINESS MODELS, STUDIOS, ESTIMATING, INVOICING AND BUDGET MANAGEMENT
TIMINGSOVER 3 STAGES
STAGE 1Consultation on site with full team - 1 day
(inc. design team & photographer, Yonda team)
Research. Current & historical - 1 day (inc. main competitors, and global leaders within this sector)
Concepts - 2 days (inc. brainstorming, sketching & initial idea generation)
Concept development - 2 days (inc. rounds of feedback and discussions)
TOTAL 6 DAYS
MD3-WK:2 | BUSINESS MODELS, STUDIOS, ESTIMATING, INVOICING AND BUDGET MANAGEMENT
TIMINGSOVER 3 STAGES
Planning at Yonda HQ - 1 day (inc. scheduling for images; location & products. Storyboarding)
Scouting at site locations - 1 days (inc. planning for shoot positions / equipment placement)
New stock images - 3 days (inc. location & product shots + selection & editing)
Design; Website banners - 1/2 day
Design; Social media banners - 1/2 day
Design & development; Advert - 2 days (inc. proofing and amends - max 3rounds)
Design & development; Promotional brochure - 10 days (inc. proofing, critique and amends - max 3rounds)
Testing - 1 day (inc. digital work checked across browsers/devices. Test prints
for colour as needed)
TOTAL 19 DAYS
STAGE 2
MD3-WK:2 | BUSINESS MODELS, STUDIOS, ESTIMATING, INVOICING AND BUDGET MANAGEMENT
TIMINGSOVER 3 STAGES
STAGE 3Launch/Publish - 1 day
(inc. digital work going live. Printed documents delivered ready to use. Advert sent to 220 magazine)
TOTAL 6 DAYS
MD3-WK:2 | BUSINESS MODELS, STUDIOS, ESTIMATING, INVOICING AND BUDGET MANAGEMENT
SPECIFICATIONS DIGITAL
WEBSITEProduct banners x3
Wetsuits / Tri suits / Accessories
Spec: responsive banners
Desktop 1984 x 437px
Tablet 1350 x 437px
Mobile 981 x 437px
SOCIAL MEDIAFacebook cover photos x4
Spec: responsive banners
Desktop 820 x 360px
Mobile 740 x 360px
Facebook ‘Our Story’ banner x1
Spec: 1200 x 445 px
YouTube header banner x1
Spec: 2560 x 1440 px
MD3-WK:2 | BUSINESS MODELS, STUDIOS, ESTIMATING, INVOICING AND BUDGET MANAGEMENT
SPECIFICATIONS PRINT
ADVERT 220 Triathlon magazine x1
Spec: Full Page
Trim: W 210mm x H 297mm Bleed: W 216mm x H 303mm (3mm all round)
Gutter Allowance: 5 mm
PDF Standard: PDF/X-1a:2001
Crop Marks: Required for ads with full bleed
BROCHURESpec: 210x210mm Long Edge
Perfect Bound Booklets
40pp (inc. cover)
Trim: W 210mm x H 210mm Bleed: W 216mm x H 216mm (3mm all round)
Gutter Allowance: 6 mm
Double Sided / 150gsm Silk
350gsm Silk Cover Soft-Touch Lamination front only
PDF Standard: PDF/X-1a:2001 (est. delivery 3-5 working days from artwork approval)
MD3-WK:2 | BUSINESS MODELS, STUDIOS, ESTIMATING, INVOICING AND BUDGET MANAGEMENT
COSTINGS
Jamie Snarski | xxxx xxx xxx | [email protected] | www.jamiesnarski.com
THANK YOU