women voices
TRANSCRIPT
Our team
Florence Kandarira Mercy Tseriwa
Fortunate Kandarira
We are inspired to inspire.
We are stubborn enough to challenge any obstacle that comes our way.
We are tapping into the 93% mobile penetration rate in Zimbabwe.
Schools ,clinics and industries also facing water problems, e.g pregnant women delivering at rural clinics bring their own
What is the problem?
Women travel long distances fetching water, only to find the borehole not functioning!
Gastro-Intestinal Infections considered a priority
hazard at the National Contingency Planning Workshop,
November 2012
Level of hygiene compromised due to water
shortages
Who do I tell? If I speak,
who shall listen to my
voice?
Our advantages
Boreholes are now the main clean water source
everywhere and this will make people want to use
our app since it consists of a borehole mapping
option.
The app also has a discussion platform whereby one can post
or share information on problems of water different
communities and how to get rid on a number of some
boreholes not functioning.
Any emergency issue encountered can be reported on
the emergency desk.
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Market analysis
About 6.9 million women in Zimbabwe
We are targeting 2 million users who
use any type of a phone
Organizations working with women in
Zimbabwe, NGOs, CBOs and CSOs.
STRATEGY AND DISTRIBUTION CHANNELS.
We are going to make this app known to customers throughout the country
,we are looking forward to have 2 million users to make money.
We are also going to advertise in form of fliers,billboards,T-shits,
Caps and posters to draw customers to our application.
For us to increase our market size we are going to use social
media e.g Facebook, Twitter, tv and radio.
2014How we will make money
We are going to place this app on Mobi Store and other Android app markets,where users can download.
WoV will charge $0.80 per download, organisations will
pay $5 as a monthly subscription.
Competitors analysis
App Name mapping GPS Discussion
Platform
Postbox Compass &
direction
Drilling reports Emergency Desk
WomenVoices
BIT
Eplod Daily
Geosuite
Plog Tablet
FEATURES
v
COST STRUCTURE
Rent for the venue 12months $3000
Equipments and furniture $2500
Advertising 6months $5000
Consultant 3 professionals $6500
ITEM DURATION TOTAL COST
$16500Total amount