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WOMEN & THE POWER OF SOCIAL MEDIA

By Joumana Salem

Young Arab Women Leaders:

THE VOICE OF THE FUTURE

September 20, 2012, LAU

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PEPSICO

ONE Billion Times a day

+200 Countries300,000 EmployeesWOMAN CEO

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PEPSICO PWP

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PEPSICO AMEA / MEA

Europe

PepsiCo Americas FoodsPepsiCo Americas Beverages

AMEA

MEA

EMA BU: 60% Women

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SOCIAL MEDIA DEFINITION

Social Media includes web- and mobile-based technologies which are used to turn communication into interactive dialogue among organizations, communities, and individuals.

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WHAT IS TRULY SOCIAL MEDIA

IT IS ABOUT FRIENDSHIPS AND RELATIONSHIPS……

…. ABOUT CONNECTIVITY, COMMUNITY,

CREATIVITY, CONVENIENCE……

SOCIAL MEDIA IS INTIMATE….IT IS A CONVERSATION ON LINE

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WHAT IS SOCIAL MEDIA

SOCIAL MEDIA IS CHANGING OUR WORLD

The power to define and control a brand is shifting

from corporations and institutions to individuals and

communities

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Why Should Companies Care?

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Why Should Companies Care?

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Why Should Companies Care?

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Why Should Companies Care?

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Why Should Companies Care?

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Why Should Companies Care?

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WOMEN AND SOCIAL MEDIA

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WHERE DO WOMEN SHARE?

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WHERE DO WOMEN SHARE?

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SOCIAL MEDIA AND WOMEN

HOW DO WE TALK TO WOMEN THROUGH SOCIAL MEDIA?

LISTENASK

ENGAGERESPOND

RESPECT

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SOCIAL MEDIA AND WOMEN

Women don’t use social media based on clear cut

demographics

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SOCIAL MEDIA AND WOMEN

SOCIAL MEDIA CAN BE A GREAT RETENTION TOOL

Sharing

MentorshipLearning

Unity

Personal

Relationships

Building connections

Cost-EffectiveUnity

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PEPSICO USING SOCIAL MEDIA

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PEPSICO USING SOCIAL MEDIA

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PEPSICO USING SOCIAL MEDIA

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WE EMPOWER YOUTH EDUCATION VIA CSR PROGRAMS SINCE 2003

1,6OO students

$MM 1.5

Partnering with Local

NGOAJIALOUNA

$MM 1 pledged in Lebanon,

Jordan, Egypt

PEPSICO USING SOCIAL MEDIA

www.tomooharabia.com

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