women in technology_presentation - 30 march 2015

8/9/2019 Women in Technology_Presentation - 30 March 2015

1/18

Women and the Web

Unleashing a global opportunity


2/18

2

Agenda

1. Introduction

2. Summary Insights - Women & the Webreport 2012


3/18

3

Context and background

• Inte Corporation engaged !a berg " oba !e#e opmentAd#isors to conduct a study on the re ationship bet$eengender and the Internet in de#e oping countries , inconsultation with individuals at UN Women; the State Department’sOfce o !lo"al Women’s Issues, #$perience Insi%hts &a", I'(, Intel&a"s; and World )ulse

• *his stud+ speci%ca y exp ored the barriers andopportunities re ated to on ine access Internet usage andgender in order to 'uanti(y imp ications and identi(yrecommendations (or the pri#ate sector the socia sectorand the de#e opment community

ocused on the -emer%in% middle class’ rather than .o)/2,000 women surve+ed across India, #%+pt, 1e$ico andU%andaOver 0 interviews with %lo"al %ender and I * e$perts#$tensive literature review and %lo"al data anal+sis

• *he resultin% report revealed an ur%ent and untapped opportunit+in reachin% the underserved se%ment o women and %irls in


4/18

!a berg is a strategy and ad#isory %rm dedicated to" oba !e#e opment

Wor d )ank

Ser#ices and sam

p e o(c ients

4 ounded in 2005

4 !rown to 5 %lo"al ofces, with in 6 rica

4 Sta7 drawn rom top8tier mana%ementconsultin% 9rms in the private sector

4 #$pertise in "oth "usiness anddevelopment strate%+, and on8the8%roundimplementation e$perience in rontier andemer%in% mar:ets

4 Identi9cation o investment opportunities "usiness case creation

4 1ar:et easi"ilit+, entr+ %rowth strate%ies

4 Or%aniO?6NN#S.U(

!

N6I(O.I

D6@6(

&ONDON

O)#N?6!#N!#N#A6

1U1.6I

N#W BO(@ W6S?IN!*OND

SIN!6)O(#&6!OS

N#W D#&?I6.U D?6.I


5/18

C

*he Internet is the %lo"al %atewa+ to ideas, resources andopportunities

and +et not all people have eEuita"le access to the Internet

On avera%e across the developin% world, nearl+ 2CF ewerwomen and %irls are online than men and "o+s, and this %ender

%ap clim"s to a"ove 0F in re%ions li:e su"8Saharan 6 rica

*o begin to bridge the Internetgender gap

the number o( $omen and gir son ine can and shou d be doub ed

in the coming three years

Introduction+ *he Internet "ender "ap


6/18

G

Internet penetration in the de#e oping $or d isgro$ing rapid y

5 #stimation o 5H F annual Internet penetration %rowth, "ased on 38+ear historical %rowth rom 200 855, 5 2CFannual population %rowth "ased on 9ve8+ear historical %rowth in 5 developin% countries 2 I*U reports that

"etween 200 855, Internet penetration 6!( in developin% economies was 5H F while in developed economies itwas JFSourceK I*U, UN )opulation data"ase

L L5C

5 .

L L5C

2 C.

L L5C

2 5.

L L5C

5 H.

Internet ,sers in !e#e opingCountriesr of Internet users

!e#e oping $or d Internet penetrationgro$th is outpacing the de#e oped $or d

by x

• Improved in rastructure e % ,3!

• )roli eration o accessplat orms includin%"roadenin% spectrum o entr+points e % , smarphones

• Increased a7orda"ilit+ oplat orms and services

• Increased pu"lic sector andN!O support to acilitateawareness, education andaccess e % WOU!N#* inU%anda

!ri#ers o( "ro$th


7/18


8/18

H

*his gap is (orecasted to perpetuate and $iden

5 6ssumes 5H F annual Internet penetration %rowth, "ased on 38+ear historical %rowth rom 200H82055, 5 2CF annualpopulation %rowth "ased on 9ve8+ear historical %rowth in 5 developin% countriesSourceK I*U, UN )opulation data"ase

I n t

e r n e

t U

s e r s

5 C.

5.

C001

L L5C

3 04 1 "ender gap

2004 "ender gap

L L5C

5 .

5 0C.

L L5C

H001G001

L L5CL L5C

5orecasted Internet access (or $omen and men in

de#e oping countriesber of Internet users

I( Internet usage increases at the same rate (or bothmen and $omen

in 3 years the gender gap $i ba oon (rom 200 to 3 0

mi ion


9/18

Causes and e6ects o( the Internet gender gapoccur at the e#e o( the indi#idua hercommunity and her countryCA,S7What (actors in8uence or hinder

Internet access and use among$omen and gir s9

7557C*What are the anticipated

bene%ts as a resu t o( increasedaccess and use9

Indi#idua or:4icro;


10/18

50

Ana ysis across country data re#ea s regiona#ariations

L L5C

L L5C L L5CL L5C L L5C


L L5C L L5C


L L5C L L5CL L5C

/o$ ong ha#e you beenusing the Internet (or9

o f respondents

L L5C

L L5C

L L5C

L L5C

*o $hat extent is the Internet(unB9

electing, “Describes very well”

L L5C

L L5C

L L5C

L L5C

/o$ important is access to Internetto your dai y i(e9

% of respondents selecting, “Essential” or “Very Important”

L L5C

L L5C

L L5C

L L5C

*o $hat extent does the Internetgi#e me greater (reedomB9

% of respondents selecting, “Describes very well”

SourceK Intel unded surve+s in U%anda, #%+pt, India and 1e$ico, 6u%ust8Septem"er 2052; #$pert interviews;Dal"er% anal+sis


11/18

55

*here are regiona #ariances (or non-use o(internet

4y (ami yD(riends$ou d disappro#eB

L L5C

L L5C

L L5CL L5C

L L5C

Why do you not current y use the Internet Emore o(tenF9t non-user respondents, multiple selections okay

Gack easy access toa p at(orm $ith InternetB

L L5C

L L5C

L L5C

L L5CL L5C

L L5C

L L5C

L L5C

I;m not (ami iar orcom(ortab e $iththe techno ogyB

L L5C

L L5CL L5C

L L5C

L L5C L L5C

L L5C

L L5C

C,G*,@7 A)IGI*H I>5@AS*@,C*,@7



12/18

52

“Internetempowers themasses andespecially thewomen”

“Because of the

Internet, I feel Iam moreconfident”

If a family buys a computer, it will be forthe son because he may end up with a jobin IT. But if a family has two or threedaughters, they don’t want them onlinebecause of fears they may meet boys.”

“ What is often percei edas technophobia in realityresults primarily fromgender norms andune!ual opportunities ”

“Internet is notappropriate forme. "or me, it isnot needed#thatis my parent’sthin$ing.”

SourceK Intel unded surve+s in U%anda, #%+pt, India and 1e$ico, 6u%ust8Septem"er 2052; #$pert interviews

/o$e#er consistent themes emerge


13/18

53

Across a demographic and geographic di#isionsthe bene%cia impact o( the Internet is c ear. . .

Internet access empo$ers $omen

boosts income and raises incomepotentia

sa+

the Internet pro#idesmore

(reedom

J0 9ndthe Internet

iberatingB

CF use theInternet to

search (or andapp y (or a Kob

0 use theInternet to impro#e

their

education

30 use theInternet to earn

additionaincome



14/18

5

. . . and interesting y accessing the Internet #iamu tip e p at(orms is key to un eashing thesebene%ts

500FJCFC0F2CF

?ave earnedadditional income

Improved educationLstudies

reater emplo+ment opportunities

"+ e$pandin% networ:s

?ave used to searchLappl+ or a =o"

DLD1 more bene%ts

DLD1 more bene%ts

DLD1 more bene%ts

DLD1 more bene%ts

1o"ile or Non8mo"ile plat orm onl+ use1ulti8plat orm users

Which describe bene%ts Internet access has

brought to you9% of respondents

4u ti-p at(orm respondents $ere a so M30 more ike yto cite the

Internet as essentia B to their dai y i#es than otherusersSourceK Intel unded surve+s in U%anda, #%+pt, India and 1e$ico, 6u%ust8Septem"er 2052; #$pert interviews;

Dal"er% anal+sis


15/18

5C

*here is a need to create 1 04 additiona $omeninternet users

L L5C

L L5C1

L L5C.

L L5C

L L5C1

L L5C

L L5C1

L L5C

1.2 ) Women and gir s on the internet $ithin threeyears

#stimation o 5H F annual Internet penetration %rowth, "ased on 38+ear historical %rowth rom200 855, 5 2CF annual population %rowth "ased on 9ve8+ear historical %rowth in 5developin% countries 2 I*U reports that "etween 200 855, Internet penetration 6!( indevelopin% economies was 5H F while in developed economies it was JF2 *he %ender %ap represents 2001 women and %irls toda+, "ut %iven continued %rowth o

Internet access it willrepresent M3C01 women and %irls in three +ears *he 5C01 women are 0F o the 3C01


16/18

5G

*he %nancia and economic case that emerges ise'ua y compe ing

1.2bi ion

0-J0 bi ion,S! untappedmarketopportunity (ordata and

de#ices

13-1 bi ion,S! inadditiona "!?across 1countries

N00mi ion


Unleashes…


17/18

5J

1F)ui dcoa itions(or actionandad#ocacy

1 1F!eepenandexpandpartnerships $ithmobi eoperators

Incenti#iOeentrepreneursto create$omen-centriccontent

1FIdenti(y(oster andengage$omen

IC*eaders in

1F*rackho$$omenand gir s

accessand use

2 3

In conc usion doub ing the $omen and gir s on ine$ithin three years is an urgent imperati#e (or a

SourceK Dal"er% anal+sis

Initia ?ath$ays (or Action


18/18

5H

Contact In(ormation

or urther in ormation, please contactK

• (enee Wittem+er, Intel (enee Wittem+er intel com• 6ndria *homas, Dal"er%6ndria *homas dal"er% com• 6nne 1a:hulo, Dal"er%6nne 1a:hulo dal"er% com

*han: +ouP
mailto:[email protected]:[email protected]

women in technology_presentation - 30 march 2015

Documents