WOMEN ENTREPRENEURS OF PAKISTAN

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<ul><li> 1. WOMEN ENTREPRENEURS OF PAKISTAN October 7, 2013ACKNOWLEDGEMENT In the name of Allah, the most beneficent and merciful who gave usstrength and knowledge to complete this report. This report is a part of ourcourse ENTREPRENEURSHIP. This has proved to be a greatexperience. This report is a combine effort of AISHA SULTAN, ANSA FARYAL, KIRAN RIAZ, MEHREEN FAROOQ and ZOHRA LIAQUAT. We would like to express our gratitude to our subject teacher MAAM UZMA RASOOL; who gave us this opportunity to fulfill this report. She gave us moral support and guided us in different matters regarding the topic. She had been very king and patient while suggesting us the outlines of this report. We thank her for her overall support. We are also thankful to everyone who all supported us, for we have completed our report effectively and moreover on time. They gave us many helpful comments which helped us a lot in preparing our report.Page 1</li></ul><p> 2. WOMEN ENTREPRENEURS OF PAKISTAN October 7, 2013TABLE OF CONTENT EXECUTIVE SUMMARY...3 ENTREPRENEUR.4 ENTREPRENEURSHIP....4 PERCEPTIONS OF WOMEN IN PAKISTAN....4 SUCCESSFUL WOMEN ENTREPRENEURS OF PAKISTAN.4 WOMEN ENTREPRENUER # 1..5-8 WOMEN ENTREPRENUER # 2.9-10 WOMEN ENTREPRENUER # 3.11-12 WOMEN ENTREPRENUER # 4.13-15 WOMEN ENTREPRENUER # 5.16-17 COMPARISON17 CONCLUSION....18Page 2 3. WOMEN ENTREPRENEURS OF PAKISTAN October 7, 2013EXECUTIVE SUMMARY Entrepreneur is an individual who undertakes the risk associated with creating, organizing, and owning a business. Entrepreneurship is a process through which individuals identify opportunities, allocate resources, and create value. The behavior of the entrepreneur reflects a kind of person willing to put his or her career and financial security on the line and take risks in the name of an idea, spending much time as well as capital on an uncertain venture. Person that has potential for bringing positive change is called entrepreneur. The status of women in Pakistan is among the lowest in the world. UNDP (1996) describes the strong inside/outside dichotomy in Pakistan, where women are restricted to the inside space of home and household, embodied in the tradition of veiling. This restricts women's access to education, employment, training opportunities and social services. As we all know in recent years the world has changed immensely and so the role of females too. Even in a country like Pakistan which is considered to be a typical conservative male oriented society you will find females stepping out and creating value to their lives by getting education and by converting themselves into successful entrepreneurs. In this report we will share some of the real world stories of some successful entrepreneurs. Our first women entrepreneur is MAHBINA WAHEEDwho is the CEO of Clayworks. Clayworks has been Pakistan's leading manufacturing ceramics since 1999. Clayworks is a ceramics design and manufacturing firm. To become a female entrepreneur in Pakistan, let alone in the ceramic industry, requires a lot of guts. But MahbinaWaheed does it with sheer passion. Clayworks, a Lahore based company, is an innovative business that was started off solely by Waheed in 1999, after borrowing some money from her mother. The second women entrepreneur is HIRA SAEED. Hirasaeed is the owner of TRAINING AND CONSULTANCY SERVICES. This visionary girl knows exactly how to fulfill her dreams with hard work, determination and creative ideas. January 2012 till today she is making many people amazed by running Training and Consultancy services with her bright academic records. The third women entrepreneur is SYEDA TUBA WAASAY is the owner of whispering emotees and one of the women entrepreneur in Pakistan , She is doing a very creative work according to the needs of customer she make Hand Made Cards ,Handmade stamps, Hand-made diaries, Handmade scrap books, Frames for the pictures, Handmade Greeting Cards, Note-Cards. The fourth women entrepreneur is ZEENAT AYESHA who is the owner ofPappasallis, an Italian Cuisine popped up on the map of the Federal Capital on 2nd October 1989. Though a small place with only eight tables to start with, Pappasallis made an instant impact. Since then Pappasallis, one of the pioneers in Restaurant business has emerged as a lead Restaurant and still holds that position. While the whole city sleeps, Pappasallis is very much alive with food and music lovers.The fifth and the final women entrepreneur in this report is MS NARGISwho is the owner of Fatmi food canning is an imaginative food packing products and service business aimed at offering high quality, always fresh, moderately priced canned foods. After studying the entire questionnaire we have come to the conclusion that everyone is facing different type of problems but still they are running their business efficiently and effectively but if we have to select the best entrepreneur among them it would be ZEENAT AYESHA owner of the famous Italian restaurant, pappasallis.Women entrepreneurs have become a strong driving force in todays corporate world. Not only are they able to equalize their duties of both motherhood and entrepreneurship but they also comprise of almost half of all businesses owned today.Page 3 4. WOMEN ENTREPRENEURS OF PAKISTAN October 7, 2013ENTREPRENEUR An individual who undertakes the risk associated with creating, organizing, and owning a business. ENTREPRENEURSHIP Entrepreneurship is a process through which individuals identify opportunities, allocate resources, and create value. The behavior of the entrepreneur reflects a kind of person willing to put his or her career and financial security on the line and take risks in the name of an idea, spending much time as well as capital on an uncertain venture. Person that has potential for bringing positive change is called entrepreneur. In the 20th century, economist Joseph Schumpeter (1883-1950) focused on how the entrepreneurs drive for innovation and improvement creates upheaval and change. Schumpeter viewed entrepreneurship as a force of creative destruction. The entrepreneur carries out new combinations, thereby helping render old industries obsolete. Established ways of doing business are destroyed by the creation of new and better ways to do them.Perceptions of women in Pakistan The status of women in Pakistan is among the lowest in the world. UNDP (1996) describes the strong inside/outside dichotomy in Pakistan, where women are restricted to the inside space of home and household, embodied in the tradition of veiling. This restricts women's access to education, employment, training opportunities and social services. Another important aspect highlights by stating that the social disapproval of women working outside the home translates into the invisibility of women in the labour force. Although they participate actively in the family and farm affairs, their unpaid work is perceived as a social duty rather than an economic contribution.Successful Women entrepreneurs of Pakistan! As we all know in recent years the world has changed immensely and so the role of females too. Even in a country like Pakistan which is considered to be a typical conservative male oriented society you will find females stepping out and creating value to their lives by getting education and by converting themselves into successful entrepreneurs. In this report we will share some of the real world stories of some successful entrepreneurs. But before we move further let me tell you being a successful entrepreneur doesnt mean an entrepreneur earning millions. Entrepreneur in simple means an individual, who takes risk, performs an economic activity and earns profit. Now this economic activity can be either a business project of millions rupees or even of few thousands only.Page 4 5. WOMEN ENTREPRENEURS OF PAKISTAN October 7, 2013WOMEN ENTREPRENUER # 1 MAHBINA WAHEED CLAY WORKSCOMPANY OVERVIEW Clayworks has been Pakistan's leading manufacturing ceramics since 1999. Clayworks is a ceramics design and manufacturing firm. They make products in ceramics that are innovative, fun blending tradition with modernity. Design, shape, form and function are integral in all our products. They have a vast range of products that serve the hotel &amp; restaurant industry, home use items, offices, giveaways and decorative tiles.The incredible popularity of Clayworks ceramics has attracted a growing number of customers, including long-term contracts with the wholesaler Metro, and the Carrefour retail chain. Clayworks also sells direct to the public through its two stores in Lahore and Islamabad. PRODUCTS: Mugs, plates, tea sets, serving bowls, serving dishes, trinkets, accessories, tiles etc. MISSION To make beautiful, fun, funky yet functional ceramics that is of superior quality.Page 5 6. WOMEN ENTREPRENEURS OF PAKISTAN October 7, 2013HEAD OFFICE OUTLET (LAHORE) 34-A Zafar Ali Road Gulberg 5 Lahore T: +92-42-35716229 Timings: 9am - 5pm Avari Outlet Avari Hotel Lahore 87 Shahrah-e-Quaid-e-Azam T: +92-42-36366366 Timings: Monday - Thursday 10:30am - 9:30pm Friday &amp; Saturday 10:30am - 10:30pm ISLAMABAD OUTLET 108W Blue Area Jinnah Avenue (In between Dragon City &amp;Loshay Restaurants) T: +92-51-2871771 Timings: Monday - Saturday 10:30am - 9pm KARACHI OUTLET Shop No. 2 5th Zamzama Commercial Lane DHA, Phase 5 (the lane in between Stitches &amp; NIB, across the road from Butlers) T: +92-21-35370322 Timings: Monday - Saturday 11am - 10pm WEBSITE:http://www.clayworks.com Email:info@clayworks.comFacebook: https://www.facebook.com/ClayworksPakistanPage 6 7. WOMEN ENTREPRENEURS OF PAKISTAN October 7, 2013MAHBINA WAHEED An entrepreneur, a ceramist and a product designer To become a female entrepreneur in Pakistan, let alone in the ceramic industry, requires a lot of guts. But MahbinaWaheed does it with sheer passion. Clayworks, a Lahore based company, is an innovative business that was started off solely by Waheed in 1999, after borrowing some money from her mother. Mahbina left her job with a microfinance company, because she realized that there was no future and she wanted to produce hand painted modern ceramics. She said that she have always been educated and brought up to believe that she should have a career, make a difference and do something remarkable. After starting her own business, she has discovered that entrepreneurship, product design and ceramics are her calling Despite having no experience, she teamed up with her friend Zainab, found a factory they could work from, and produced a few hundred mugs which quickly sold out. Inspired by this initial success, the duo started their business, Clayworks, in 1999 to manufacture hand painted ceramic tableware and accessories. With an ethos that her products should be practical yet creative, and durable but fun, Mahbina has created a stunning range, from cups and plates to serving dishes and tea sets. The Clayworks product range is constantly expanding, and the business also supplies crockery to hotels and restaurants, as well as a range of customized corporate gifts.Following the unfortunate death of her ceramics expert, and the decision by her partner to leave the company in order to bring up her family, Mahbina took control to drive the business forward. Since then Mahbina has transformed herself into a ceramics expert, and has introduced state of the art production technology. This has led to a doubling of production, and the business now provides employment for 50 people. Waheed explains that business instincts run deep in her blood as she has the genes from my grandfather who was a businessman. Today, she is proud of the fact that she runs the only ceramic factory owned by a woman entrepreneur, with most of the managerial staff also belonging to the female gender. When ask from where you get the idea of your current business and how you have taken out the solution of the problem facing by the people and that solution gave you a business opportunity? She replied that it was her original idea and it was not being made in Pakistan of this variety, quality and design, so there was a gap in the market. Now people do not need to import or buy from abroad, they can buy high quality good design and colorful ceramics made in Pakistan as well. Restaurants and hotels and large chain stores can get them custom made in Pakistan now instead of being stuck with only what is available in the market.As well as being the only female run ceramics factory in the country, Clayworks has become a well-known designer brand in Pakistan. Mahbinas aim of revolutionizing thePage 7 8. WOMEN ENTREPRENEURS OF PAKISTAN October 7, 2013countrys ceramics industry is being realized, and her ultimate ambition is to play a part in the industrialization of Pakistan. After running her company for 12 years, Waheed, a Smith College graduate believes, ceramics have always had an appeal. I wanted to make these kinds of ceramics in Pakistan because they are not being made here. We have factories but they make low-end products and dont have design sense at all. Patriotic to the core, Waheed said, I am a firm believer in making things in Pakistan, hence I am manufacturing here. We should be proud of the label Made in Pakistan on our products. Pakistani products can be as appealing as any other! The design philosophy behind Clayworks is to be original, creative, fun yet practical. We make items [for] people, primarily to eat or drink from [but] they also have to be user friendly. Sometimes we are requested by clients to make items that are not practical but look good, so we try to make them see why it would, not work and would in fact cause problems, she says. When asked what items are available at Clayworks, Waheed says, Anything you would need to eat out of, drink from or serve from like, plates, bowls, mugs, tea sets, teacups, platters, serving dishes, condiment pots etc. We also make decorative items like vases, oil burners and some garden items. And now decorative tiles as well! Waheed is currently involved in a project in Lahore about which she says, At the moment [I am supplying tiles for] a mosque being built in Lahore. Its a tiny mosque but it is designed on traditional Islamic patterns. We use old techniques but have made the tiles with better durability and finish. Its quite a challenge. Social networking site Facebook has allowed Waheed to share new products with clients and get their feedback. Though, the page is only a year old, its a new tool for interacting with our clients. It has helped our clients in letting us now that we have to open a Karachi outlet now! We also get to tell them about promotions, new items, share our ideas, etc. Currently working on an interesting project, Waheed says, We are working on a line for kids, again by popular demand, like decorative items and eating platters. We get a lot of feedback on our Facebook page so we try to implement as much of it as possible.Page 8 9. WOMEN ENTREPRENEURS OF PAKISTAN October 7, 2013WOMEN ENTREPR...</p>