women empowerment in the corporate world

8/6/2019 Women Empowerment in the Corporate World

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WOMEN

EMPOWERMENT IN

THE CORPORATE

WORLD.

- N. Sudheer Kumar


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Today demand for talent isenormously growing across all

sectors in the world.Organizations are trying to hire

the best talent, irrespective of the

gender. Women have significantlymade their presence felt in every

area.


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Opportunities for Women in

the Current Scenario

As a result of globalization,

Indian Business schools are

striving to meet the rising

demands from variouscorporate sectors.

These demands are

constantly increasing and so

are the salary trends. Naturally there is an

increase in the participation

of women in corporate

India.


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Diversity in Woman education

The percentage of womenenrolling for primary,secondary and highereducation is increasing.

The rise in number of girls inprimary education during the1980s led to the increase innumber in higher educationin the 1990s and in the newmillennium.

Hence, there are a higherpercentage of qualifiedwomen talent available andmany in the pipeline.


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IT ANDITES as growing Sectors

The remarkable growth inthe IT and ITES sectorsoffer multiple jobsopportunities for women.

The new back office jobs inITES sectors have come upwith plenty ofopportunities, especially forwomen as they need

dedicated, committed andstable staff.

This work atmospherevery suitable for women.


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Change in Society Norms

People are becoming morereceptive to women andencouraging them to grow asprofessionals .

Girls are getting greaterexposure to technical andvocational education andbecoming professionals even inunconventional jobs likeaviation, military, navy,marketing etc

Women are more confident &comfortable with the outsideworld as compared to the pastand are less hesitant to take uptravelling jobs or late nightshifts.


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Women are breaking the glass

ceilings A positive sign

To attract competent andtalented work force, largeorganizations are trying tocreate a positive andconductive work environmentfor women to work effectivelyand enthusiastically.

Gender equality have led tobetter opportunities forwomen in creating friendly

work environments. Most HR professionals feel

that women are morecommitted and organized

And thus more

preferable


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Innovative Job options and Flexi

timings

Innovative jobs are beingcreated.

Flexi timings or work fromhome options attracting

women who have familyresponsibilities

In developed countries likeUK,USA and Japan many youngmothers work from home

Microsoft and a few othercompanies are slowly startingto provide these benefits totheir employees.


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IMPACT ON THE

INDIAN ECONOMY


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(a) Improvement in family

Incomes

Increase in women employment

a rise in the total family

income & automatically, the

standard of living is alsoimproved.

Household items considered

luxury earlier are today found

more commonly.

E.g.-Mobile phones, small cars

etc


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(b) Increase in spending on luxury

articles

Women either married or single are earning and

spending on themselves or household articles.

The personal heath care industry has particularlybenefitted because of the financial independence of

women.

Swiss watches, designer suits are all finding buyers

now.


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(c ) Increase in Consumer Loans

Facility

Compared to men, women are

found to be less likely to make

default on bank loans. The trend of taking loans has

increased more from women due

to good careers and financial

freedom. Hence they are ready to take

loans for cars, houses, computers

etc.


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(d) Increased Demand forOther

Segments

Now there is a larger demand for derived services

like small domestic works, house help, baby-sitters

and tutors for children, maids, watchmen, drivers

etc.

To meet all these requirements there are agencies in

training and providing housemaids too.

Eating out and the leisure industry has seen anupswing..


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THE CHALLENGES TOBE HANDLED


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(a) Balancing Work, Life and

family

She is required to balance herfamily life with professional life.

Though the current IndianSociety is familiar with allimportant state of affairs of

working women ,there is still along way to go.

Most working women todayreturn home in the evening fortheir second shift of household

labor (cooking, cleaningvessels, bringing upchildrenetc)

They feel tired and invitestress


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(b)The Problem of glass ceiling

The problem more pronounced in the culture of ourcountry which has for long been a male dominated

society.

Even now men have some reservations in reporting

to female bosses.

To assess the personality and talent of an individual,

Competency should matter more than gender.


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(c) Sexual Harassment

One of the most evil and brutal facts observed in thework place.

Many cases are reported all around the world.

In our country such cases are still not open due tothe fear of society.

As a result ,women face trauma and finally quit their

job due to frustration.

Organizations must be proactive and vigilant innature and reported cases must be considered

seriously to discourage such behaviors.


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(d)Recognition and Respect for

women

Women in their careers frequently do not get

suitable recognition & respect.

In inescapable situations, reasons often cited are : Too emotional

Not effective decision makers

Less committed


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Obviously there are lesser no: of women among thetop level management.

According to the survey report of fortune 1000

companies, a total of 24 companies have women in

the top positions. This is noted as a down trend

compared to last year, when there were 25

companies of fortune 1000 companies run by

women.


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THE ROLE OF CORPORATE

The growth of womenemployability in the

corporate world is

considered a positive

trend.

Companies more

optimistic to obtain

women for higher

positions now.


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Advantages of having women

in theirwork force.

Women are more loyal and stable and committedto the organization.

Women are more mature emotionally and are

able to deal with interpersonal issues and sensitive

matters better than men.

Women are superior in managing time with

multiple roles and expectations effectively.

Women employees in substantial numbers isalways advantageous in finding the organization

more meritocratic and egalitarian.


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Conclusion

In India, women have come a long way from wherethey lived only for the welfare of their family life.

Today, women have achieved extraordinary

milestones in corporate and other important fields

like space and rocket science, oceanography,

engineering and manufacturing sectors, etc.

However still there is a long way to go..

women empowerment in the corporate world

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