women definig the new american marketplace wave 4 of women, power and money (fleishman hillard)...

8/3/2019 Women Definig the New American Marketplace Wave 4 of Women, Power and Money (Fleishman Hillard) -EN12

1/20

Jgb}g|{


2/20

Vdm mncbco{ k~ l{ eg| dm| ~v|cbim~v ncbnm|b! gbf vdk~ ncbnm|b ncbvkb}m~ vc

ymkid dmguka{ cb dm| okbf! gbf dm| ~dcppkbi fmnk~kcb~" ^mumbv{cbm pm|nmbv

gi|mm! Akem k~ oc|m ncopamt vcfg{ vdgb kv yg~ lmec|m vdm |mnm~~kcb! gbf 9=-

gi|mm! K ~dcp fkeem|mbva{ bcy vdgb K fkf lmec|m vdm |mnm~~kcb" Mncbcokn

ncbnm|b~ dgum kbvmb~kekmf dm| fmnkfmfa{ }vkakvg|kgb gpp|cgnd vc vdm

og|hmvpagnm" ^dm ~mmh~ uga}m! w}gakv{! pm|ec|ogbnm! gbf glcum gaa! ~}l~vgbnm"

^dm imbm|gaa{ p|mem|~ g ~cakf iccf ndcknm cum| g oc|m mtpmb~kum i|mgv

ndcknm" Kb ogb{ ng~m~! ~dm |m~mg|ndm~ p}|ndg~m~ vdc|c}ida{! gbf gppakm~

ncopamt! ngvmic|{~pmnkekn fmnk~kcb |}am~ kb oghkbi og|hmvpagnm ndcknm~" Gbf

gigkb! dm| kbea}mbnm ykvdkb vdm egoka{! gbf kb l|cgfm| nk|nam~ g~ ymaa! dg~ amf vc

gb gopakekngvkcb ce dm| p|mem|mbnm~ kb g um|{ |mga ~mb~m! dm| p|mem|mbnm~ dgum

lmncom vdm fm egnvc fmekbkbi p|mem|mbnm~ ec| vcfg{~ og|hmvpagnm"

Ce nc}|~m! kv k~ mg~{ vc cum|imbm|gakzm ydmb ~pmghkbi glc}v vcfg{~ Gom|kngb

ycogb! gbf c}| e}aa |mpc|v mtpac|m~ ~miombv~ ce ycomb fmekbmf l{ gim!

kbncom! mvdbknkv{! gbf oc|m" Nm|vgkba{ {c}bim| ycomb amgf vdm ndg|im cb

~com ce vdm v|mbf~ ym dgum cl~m|umf! l}v vdm{ g|m bcv gacbm" Ec| mtgopam!

geea}mbv ycomb $ydc ~hmy cafm|+ kb ogb{ yg{~ |m~molam vcfg{~ vymbv{

~comvdkbi~! fm~pkvm lmkbi gb gum|gim ce


4/20

6

7< Hm{ Ngvmic|km~

7" G}vcoclkam~


5/20

=

Ekbfkbi ^v|mbivd gokf Mncbcokn Gfum|~kv{ gbf L}~{ Gimbfg~

Vcfg{~ ycogb ncbvkb}m~ vc |mvgkb dm| pc~kvkum! mopcym|mf c}vacch! fm~pkvm

vdm cbickbi ~v|m~~m~ ce vcfg{~ mncbco{" Ikumb g ak~v ce gfjmnvkum~ gbf g~hmf

ydknd fm~n|klm vdmo~maum~! 7< gfjmnvkum~ mom|im g~ lmkbi ndc~mb l{ g ogjc|kv{

ce ycomb" Vdm{ g|m }bkec|oa{ pc~kvkum! gbf mbncopg~~ lcvd v|gfkvkcbga

emogam |cam~ ~}||c}bfkbi ng|mvghkbi gbf mopgvd{" L}v oc~v ga~c fm~n|klm

vdmo~maum~ ykvd pc~kvkum vm|o~ vdgv v|gb~nmbf imbfm| ~vm|mcv{pm~! kbna}fkbi

~og|v! hbcyamfimglam! kbfmpmbfmbv gbf dgpp{"

Vdm|m g|m vd|mm pg|vkn}ag|a{ vmaakbi gfjmnvkum~ vdgv dgum lmncom oc|m

fm~n|kpvkum ce ycomb~ akum~ cum| vdm pg~v > {mg|~ golkvkc}~! fmnk~kum gbf

~v|m~~mf" Kbn|mg~mf ~v|m~~ k~ vdm oc~v kbv}kvkum ce vdm~m kbn|mg~m~! f|kumb l{ vdm

cbickbi v}|ocka ce vdm mncbco{ gbf $g~ ym ~dgaa ~mm+ dm| um|{ e}aa gimbfg" L}v

vdm f}ga egnvc|~ ce vdm egavm|kbi mncbco{ gbf cum|acgfmf vcfc ak~v~ dgum ga~c

~dgpmf dm| c}vacch gbf gpp|cgnd kb cvdm| yg{~ ~dm k~ lmncokbi oc|m

fmnk~kum gbf oc|m golkvkc}~" ^dm k~ vghkbi mumb i|mgvm| ncbv|ca! l|kbikbi g

~dg|pm| ~mb~m ce p|kc|kvkm~! gbf fmamigvkbi ykvd i|mgvm| g}vdc|kv{"

Vdm Vcp 7

Egoka{ecn}~mf 9-

^v|m~~mf 7;- >>-

Ec| v|gnhkbi p}|pc~m~! fgvg kb vdk~ vglam g|m gocbi vdm 40-( ycomb ydc ncb~kfm| vdmo~maum~ ~}nnm~~e}a


6/20

5

Vdm Mncbco{ gv vdm Nc|m ce Dm| Ncbnm|b~

Mncbcokn ~v|m~~ |mogkb~ vdm n|}nklam kb ydknd vcfg{~ akem~v{am v|mbf~ gbf~cnkga ndgbim~ g|m ec|imf" Gbf mncbcokn ~v|m~~ |mogkb~ lcvd vcpceokbf gbf

fmmpa{emav" Ec| mtgopam

2 9=- gi|mm! K ~dcp fkeem|mbva{ bcy vdgb K fkf lmec|m vdm |mnm~~kcb2 97- gi|mm! Akem k~ oc|m ncopamt vcfg{ vdgb kv yg~ lmec|m vdm |mnm~~kcb2 =4- gi|mm! Ekbgbnkgaa{! K go yc|~m cee bcy vdgb K yg~ lmec|m vdm

|mnm~~kcb ~vg|vmf

Vdm mncbco{ k~! omvgpdc|kngaa{ ~pmghkbi! vdm nc|m ce dm| ncbnm|b~! ykvd am~~

p|m~~kbi ncbnm|b~ |gfkgvkbi c}v kb g ~m|km~ ce ncbnmbv|kn nk|nam~" ^dm emg|~ vdm

kopgnv ce vdm mncbco{ cb dmgavdng|m! }bmopac{ombv! dm| dc}~mdcaf l}fimv!

gbf vdm e}v}|m ce dm| ndkaf|mb" Vdm bmtv nk|nam |meamnv~ am~~ koomfkgvm! l}v ~vkaa

kopc|vgbv! ~cnkga gbf pcakvknga k~~}m~! ykvd mumb oc|m fk~vgbv ncbnm|b~ $m"i"!

n{lm| n|kom! mafm| ng|m+ lm{cbf vdgv"

Mncbco{ gv vdm Nc|m

ce Ycomb~ Ncbnm|b~Nmbvm| ce fkgi|go |meamnv~ ~v|cbim~v ncbnm|


7/20

9

\mg~cb~ ycomb

vmbf vc nkvm ec|lmkbi p|kog|{

fmnk~kcboghm|~

2 ^gum ocbm{

2 Pg|vbm| fcm~bv ygbv

vc fmga

2 Oghm lmvvm|

fmnk~kcb~

2 Bclcf{ ma~m ykaa

2 Oc|m gugkaglam vkom

2 K mbjc{ lmkbi kb

ncbv|ca

2 K ~gum vkom

2 K ng|m oc|m

2 ^pc}~m#pg|vbm| ogfm

pcc| fmnk~kcb~ kb pg~v

\mg~cb~ omb

vmbf vc nkvm ec|

lmkbi p|kog|{fmnk~kcboghm|~

2 ^comvdkbi K dgum

gayg{~ fcbm

2 K go oc|m w}gakekmf

2 K go oc|m

meemnvkum#meeknkmbv

Dm| Amgfm|~dkp ^v{am: E|co Kv~ gaa cb OM vc Amgfkbi vdm VMGO

Namg|a{ vcfg{~ ycogb |mogkb~ vdm gimbfg ~mvvm| kb oc~v Gom|kngb

dc}~mdcaf~" ^dm k~ vdm egoka{ uk~kcbg|{ ydc hmmp~ vdm lki pknv}|m kb okbf!

ydkam ga~c pacvvkbi vdm fg{vcfg{ nc}|~m ec| vdm dc}~mdcaf gbf vdc~m ydc akum

kb kv" L}v dm| amgfm|~dkp ~v{am k~ am~~ glc}v fckbikvgaa dm|~mae gbf lmkbi O~"

Kbfmpmbfmbnm" Kb~vmgf! kv k~ g oc|m ncaaglc|gvkum gbf vdc}idve}a gpp|cgnd! cbm

kb ydknd ~dm amgf~ vdm vmgo $gv dcom gbf gyg{+ kb fmumacpkbi gbf mtmn}vkbi

vdm gimbfg" ^dm |mgfka{ ~dg|m~ lcvd vdm fmnk~kcboghkbi |m~pcb~klkakv{! gbf vdm

n|mfkv vdgv icm~ gacbi ykvd kv"

2 Vycvdk|f~ ce og||kmf ycomb ~g{ cum|gaa dc}~mdcaf fmnk~kcboghkbi k~~dg|mf! ydkam cbmvdk|f fm~n|klmf vdmo~maum~ g~ dgukbi vdm p|kog|{ c| ekbga

~g{8 og||kmf omb! kv yc}af gppmg|! g|m am~~ ykaakbi vc ikum mw}ga lkaakbi!mtdklkvkbi g =0=0 ~pakv"

2 Ec| p}|ndg~m~ ce ~ogaam|vknhmv kvmo~! ycomb~ kbea}mbnm k~ mumb i|mgvm|$m"i"! 4;- ce ycomb gi|mm! K go vdm cbm oc~v |m~pcb~klam ec| p}|ndg~kbi

dc}~mdcaf iccf~ gbf ~m|uknm~+"

2 Ec| p}|ndg~m~ cum| &700! vdm ug~v ogjc|kv{ ce ycomb gbf omb gi|mm vdgv vdml}{kbi fmnk~kcb yc}af lm jckbva{ ogfm"

Imbfm|

Ykem - D}~lgbf -

Gocbi Og||kmf

K ~dg|m fmnk~kcb oghkbi mw}gaa{ ykvd o{

~pc}~m c| pg|vbm|59 6;

K dgum ekbga#p|kog|{ ~g{ >< =0

P}|ndg~m Fmnk~kcb~ ^dg|mf

]bfm| &700 >7 6=

&700&6;; 9< 55

&=00&;;; 4= 90

&7!000 c| oc|m 45 96

Gocbi Ekbga#P|kog|{ Fmnk~kcboghm|~

K yk~d o{ ~pc}~m c| pg|vbm| yc}af dmap oghm oc|m ce

vdm fmnk~kcb~ ec| vdm dc}~mdcaf=5 =>- dgf |mncoombfmf g p|cf}nv c| ~m|uknm kb

vdm pg~v ~kt ocbvd~! ncopg|mf vc 7;- ydc |mncoombfmf vdgv ~comcbm bcv

l}{ g ~pmnkekn p|cf}nv c| ~m|uknm" ^kokag|a{! 75- p|gk~mf glc}v g p|cf}nv c|

~m|uknm cb gb cbakbm ~cnkga bmvyc|hkbi ~kvm! ncopg|mf vc cba{ 77- ydc }~mf

vdm ec|}o vc umbv vdmk| e|}~v|gvkcb~ glc}v lgf p|cf}nv~ c| ~m|uknm~"

\mgndkbi c}v vc cvdm|~ gbf gffkbi oc|m ~cnkga mamombv~ vc dm| fmnk~kcb

oghkbi k~ bcv g ~kib ce kb~mn}|kv{ c| f}nhkbi |m~pcb~klkakv{" ^dm nm|vgkba{ emma~

ncbekfmbv gbf mopcym|mf kb vdm og|hmvpagnm8 97- gi|mm! Vcfg{! K emma

ncbekfmbv kb o{ lmkbi g v|}~vmf ~c}|nm ce kbec|ogvkcb vc cvdm|~" ^dm emma~

~og|v gbf }avkogvma{ gnv~ lg~mf cb dm| cyb j}fiombv" \gvdm|! dm| fmnk~kcb

oghkbi ~v{am k~ kbec|ogvkcbc|kmbvmf! gbf e|kmbf~! egoka{ gbf cvdm| v|}~vmf

~c}|nm~ dgum lmncom gocbi vdm oc~v kbea}mbvkga ~c}|nm~ ce kbec|ogvkcb vdgv

~dm ~mmh~ c}v" Kv k~ bcv ~c o}nd glc}v ~gemv{ kb b}olm|~ |gvdm|! kv k~ vdm

mtpmnvgvkcb vdgv ncaaglc|gvkcb ykaa |m~}av kb g lmvvm| fmnk~kcb! ec| dm|~mae gbf

vdc~m ~dm ncbbmnv~ ykvd"


11/20

77

Pm|dgp~ mumb oc|m vmaakbi dm| p|kog|{ |mg~cb~ ec| ~dg|kbi cpkbkcb~ $cbakbm

gbf ceeakbm+ nmbvm| g|c}bf ~dg|kbi pc~kvkum mtpm|kmbnm~! ~mmkbi cvdm|~

lmbmekv! gbf ~p|mgfkbi vdm yc|f glc}v ~comvdkbi vdm{ emma pg~~kcbgvm glc}v"

\magvkuma{ emy g|m ecn}~mf cb yg|bkbi cvdm|~ glc}v pcc| p|cf}nv~ c| ~m|uknm~!

gbf cba{ =- ~g{ kv~ ydgv mum|{cbm k~ fckbi vdm~m fg{~" $Kbvm|m~vkbia{! omb

g|m oc|m akhma{ vdgb ycomb vc ~dg|m p|cf}nv c| ~m|uknm |mncoombfgvkcb~

lmng}~m vdm{ g|m ncbekfmbv vdgv vdmk| |mncoombfgvkcb~ g|m vdm |kidv yg{

vc ic"+

Vcp \mg~cb~ ec| P|cukfkbi Emmflgnh c| \mncoombfgvkcb~ glc}v P|cf}nv~ c| ^m|uknm~

K vdkbh vdm pm|~cb K |mncoombfmf kv vc yc}af mbjc{ kv c| lmbmekv e|co kv =4-

K ygbv pmcpam vc mtpm|kmbnm vdm ~gom pc~kvkum mtpm|kmbnm K)um dgf =6

K)um pm|~cbgaa{ lmbmekvmf e|co vdm gfuknm ce cvdm|~ kb vdm pg~v 64

K fcb)v ygbv vc ~mm pmcpam oghm vdm ~gom ok~vghm~ K)um ogfm 6=

Vdm vkom~ K)um ceem|mf g |mncoombfgvkcb g|m glc}v vcpkn~ gbf p|cf}nv~ K)o pg~~kcbgvm glc}v >5

K yg~ ncbekfmbv vdgv o{ |mncoombfgvkcb yg~ vdm |kidv yg{ vc ic >6

K mbjc{ lmkbi g v|}~vmf ~c}|nm ce kbec|ogvkcb vc cvdm|~ >7

Pmcpam vmbf vc ncom vc om ec| gfuknm cb pg|vkn}ag| vcpkn~


12/20

7

Vdm Ogb{ Egnm~ ce Ycomb Vcfg{

Vdm v|mbf~ gocbi Gom|kngb ycomb vdgv ym dgum fm~n|klmf vd}~ eg|

amgfm|~dkp gv dcom gbf kb vdm og|hmvpagnm! g i|cykbi |cam g~ ncoo}bkngvc|

gbf kbea}mbnm|! uga}mc|kmbvgvkcb g|m l|cgfa{lg~mf gbf ~mmb kb oc~v

~miombv~ ce vdm emogam pcp}agvkcb" Vdm v|mombfc}~ ~yg{ vdgv

|mncoombfgvkcb~ dgum cb lmdgukc|! ec| mtgopam! ~hmy~ ocfm~va{ l{

imbm|gvkcb! l}v kb vdm lki pknv}|m! k~ g hm{ og|hmvpagnm vdmom gn|c~~ gim

i|c}p~" G~ ~dcyb kb vdm vglam lmacy! Okaambbkga ycomb g|m oc|m akhma{ vc

gi|mm vdgv |mncoombfgvkcb~ e|co cvdm|~ ngb lm ncoec|vkbi! gbf vc dgum

ogfm ~pmnkekn og|hmvpagnm ndcknm~ lg~mf cb |mncoombfgvkcb~8 dcymum|!

oc|m vdgb vycvdk|f~ ce ^mbkc| ycomb gi|mm ykvd vdm~m ~mbvkombv~ g~ ymaa"

Kb cvdm| |m~pmnv~! dcymum|! vdm v|mombfc}~ fkum|~kv{ ce vdm ycomb~

og|hmvpagnm k~ gppg|mbv" Okaambbkga ycomb oc|m e|mw}mbva{ l|cgfng~v

kbec|ogvkcb gbf oghm |mncoombfgvkcb~! gbf e}aa{ dgae pckbv vc cbakbm ~cnkga

bmvyc|hkbi ~kvm~ g~ egnkakvgvkbi vdmk| ~dcppkbi fmnk~kcb~" Okaambbkga ycomb

l|kbi g fkeem|mbv gpp|cgnd vc ~dcppkbi oc|m imbm|gaa{ fk~pag{kbi g oc|m

}bglg~dmf mbjc{ombv ce ~dcppkbi lcvd cbakbm gbf ceeakbm! gbf pg{kbi i|mgvm|

gvvmbvkcb vc nmaml|kvkm~" $kbvm|m~vkbia{! Okaambbkga ycomb g|m ga~c oc~v akhma{ vc

fm~n|klm vdmo~maum~ g~ ~v|m~~mf c| mtdg}~vmf! ydkam ~maefm~n|kpvc|~ ~}nd

g~ ng|kbi! egoka{ecn}~mf gbf cpvkok~vkn g|m acym~v gocbi Okaambbkga~

gbf kbn|mg~m ykvd gim+"

Okaambbkga~ Tm|~ Lccom|~ ^mbkc

Vdm Pcym| ce

\mncoombfgvkcb~

Dgukbi ~comcbm K hbcy gbf v|}~v oghm g p}|ndg~m|mncoombfgvkcb ec| om k~ g i|mgv ncoec|v

44 40 99 9>

K dgum p}|ndg~mf c| bcv p}|ndg~mf g pg|vkn}ag| p|cf}nv c| l|gbf!lmng}~m ce ~comvdkbi g e|kmbf c| egoka{ omolm| vcaf om

46 9; 9> 59

Vdm ]|im vc

Kbea}mbnm

K emma kv k~ o{ |m~pcb~klkakv{ vc dmap e|kmbf~ gbf egoka{oghm ~og|v p}|ndg~m fmnk~kcb~

9> => =7 66

Ykvd gaa vdm ncoo}bkngvkcb vcca~ gugkaglam vc om gbf dcy o}ndK ~dg|m ykvd cvdm|~! K go gb kbea}mbvkga kbec|ogvkcb ~c}|nm

5; 6; 67 5 = 7; 76

]~kbi ~cnkga bmvyc|h ~kvm~ vc ~dg|m o{ ~dcppkbi gbfp|cf}nv mtpm|kmbnm~ oghm om emma oc|m mopcym|mf

=7 >> 7; ;

^dcppkbi g~ ^pc|v

K mbjc{ ~dcppkbi 99 5; 50 =>

^dcppkbi k~ oc|m akhm g igom vc om vdgb g ndc|m 55 =0 67 >>

K p|mem| l}{kbi kvmo~ cb vdm Kbvm|bmv kb~vmgf ce p}|ndg~kbi vdmo kb g ~vc|m 69 >5 5


14/20

76

Namg|a{! {c}bim| ycomb g|m pcvmbv ~c}|nm~ ce kbea}mbnm! kb ~cnkmv{

gbf kb vdm og|hmvpagnm" L}v vdm{ g|m j}~v g~ namg|a{ bcv vdm cba{

~miombv ce dmgu{ kbea}mbnm|~" Geea}mbv ycomb ydco ymaa fmekbm

g~ ycomb akukbi kb dc}~mdcaf~ ykvd gv amg~v &700!000 kb gbb}ga

dc}~mdcaf kbncom gum|gim

W}gakv{ ce n|gev~ogb~dkp ;070;

bgbn{"lg}m|@eamk~dogb"nco

Og|ambm I|mmbekmaf

Uknm P|m~kfmbv#Mtmn}vkum Fk|mnvc| ce \m~mg|nd

Dmg|~v Ogigzkbm~


19/20

7;

Bgbn{ Lg}m|

Fmp}v{ Imbm|ga Ogbgim|#^mbkc| Pg|vbm|

^mbkc| Uknm P|m~kfmbv#N|mgvkum Fk|mnvc|

Eamk~dogbDkaag|f#Gvagbvg

Bgbn{ Lg}m| ~m|um~ g~ vdm Fmp}v{ Imbm|ga Ogbgim| gbf amgf~ vdm ncb~}om|

og|hmvkbi vmgo gv vdm Gvagbvg ceeknm ce Eamk~dogbDkaag|f" ^dm ga~c ~m|um~ g~ g

uga}glam |m~c}|nm vc Gvagbvg gbf vc Eamk~dogbDkaag|f acngvkcb~ g|c}bf vdm

yc|af" ^dm k~ vdm ~mbkc| nc}b~mac| vc l|gbf~ vdgv g|m og|hmvmf vc ycomb ~}nd

g~ Ukhkbi \gbim Nc|pc|gvkcb! GG\P! gbf Okhg~g! vc bgom g emy" Bgbn{

~pmg|dmgfmf g p|cp|kmvg|{ |m~mg|nd p|cjmnv! Ycomb! Pcym| % Ocbm{ vdm

~dkev vc vdm emogam f|kumb mncbco{ ec| Eamk~dogbDkaag|f" ^dm k~ g ~pmghm| gbf

nakmbv nc}b~mac| ceem|kbi kb~kidv vc nc|pc|gvkcb~! c|igbkzgvkcb~! i|c}p~ gbf

omfkg cb vdm vcpkn ce og|hmvkbi vc ycomb"

Og|ambm I|mmbekmaf

Uknm P|m~kfmbv! Mtmn}vkum Fk|mnvc| ce \m~mg|nd

Dmg|~v Ogigzkbm

Og|ambm I|mmbekmaf n}||mbva{ dcaf~ vdm pc~kvkcb ce Uknm P|m~kfmbv! Mtmn}vkum

Fk|mnvc| ce \m~mg|nd gv Dmg|~v Ogigzkbm~" ^dm gbf dm| vmgo g|m |m~pcb~klam

ec| gaa n}~vco gbf ~{bfkngvmf gfum|vk~kbi gbf og|hmvkbi |m~mg|nd ec| vdm

Dmg|~v Ogigzkbm Fkuk~kcb" Vdk~ |m~pcb~klkakv{ mbncopg~~m~ 7; l|gbf~! kbna}fkbi

lcvd vdm p|kbv gbf fkikvga ncbvmbv pagvec|o~"

P|kc| vc dm| |mv}|b vc Dmg|~v kb


20/20

women definig the new american marketplace wave 4 of women, power and money (fleishman hillard)...

Documents