women 2.0 pitch presentation cathy edwards
TRANSCRIPT
![Page 1: Women 2.0 PITCH presentation Cathy Edwards](https://reader031.vdocuments.mx/reader031/viewer/2022030206/58ab7a271a28abb54e8b6d1d/html5/thumbnails/1.jpg)
Pivots, Processes, Positioning:
Key Decisions In The First 90 Of Building A New Product
Cathy Edwards
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What this talk isn’t about:
legal matters
finding a co-founder
hiring a team
getting distribution
non web/mobile companies
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A little about me
CTO and co-founder, Chomp
mix of product, engineering and algorithms
mobile background
Australian
@cathye
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The 4 rules of early stage product building
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Rule 1
Over-Invest In User Research
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Rule 2
Size The Market
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“Mobile app downloads are forecast to soar from 10.7 billion in 2010 to 182.7 billion in
2015, according to a new forecast from International Data Corporation.”
15 billion app downloads on Appleʼs App Store
10 billion app downloads on Googleʼs Android Market
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Rule 3
Put Just Enough Process In Place
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Minimum viable process
Use version control
Set up commit emails
Donʼt track bugs in email
Have a wiki for documentation
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Keywords
Version control: git and github, subversion
Task trackers: Pivotal Tracker, Lighthouse, Fogbugz
Wiki: Google Sites
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Rule 4
Know What’s Going On Inside The System
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Keywords
Monitoring: nagios
Graphing: munin, cacti, ganglia
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Bonus Rule
Just Ship
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45 simple rules
1.Over-invest in user research2.Size the market3.Put just enough process in place4.Know whatʼs going on inside the system5.Just ship
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Thank you