wombat creative inbound marketing talk for cumbria chamber of commerce
TRANSCRIPT
INBOUND MARKETING
Wombat Creative
1. Who are Wombat?2. Our thoughts on the new website
a. Designb. Information Architecturec. User Experienced. Features & Functionalitye. Social Media & SEOf. Security & Future Proofing
3. Why Wombat
We will cover
http://wbat.it/cold
• Cold Calling
• Banner Advertising
• Google AdWords
Inbound
http://wbat.it/cold
• Attract
• Convert
• Close
• Delight
0
10
20
30
40
50
60
70
Jan-12 Jan-13 Jan-14
Mobile
Tablet
Desktop
Mobile Devices
Dual Brands
Any thoughts?
Information Architecture
0
20
40
60
80
100
120
15 April 2014 23 April 2014 01 May 2014 09 May 2014 17 May 2014 25 May 2014
Enquiries
Enquiries
Hospice Stories
Any thoughts?
Features & Functionality
Lottery Sign Up
CSV Input
Event Registration
Ecommerce
Ecommerce
Ecommerce
Ecommerce
Interactive Wish List
Interactive Wish List
Other Custom Components
Events page
Countdown / Count up Time
Community Notice Board
Standard CMS / Website Features
Image Galleries
Mouseover / Clickable Graphics
Accessibility Options
Internal / External Linking
Video
Social Sharing
Manageable
Page Templates
Any thoughts?
SEO
Social Media
Analysis
Tracking
Insight
Website Security
Securing your website
Regular CMS Updates
Protection of administration portal
Bespoke plugins and modules
FTP is only unlocked by time or to authorised IP addresses
Encrypt all public facing email addresses to prevent robots collecting for spam
Internal password security protocols within Wombat
Future Proofing
Future proofing
One of the worlds top 3 CMS - Joomla
Robust and flexible
Can have unlimited pages
Can be added to or cut back easily
Unlimited possibilities for extensions
Huge developer community of over 100,000 developers
Any other company could take it over with experience of Joomla
Why Wombat
Our Vision Solid reputation Experience Technical Ability Local We offer a high level of service
Why Wombat?
Wombat provides us with a punctual, professional
service. Amendments or updates we need to be
made are completed quickly; the level of service is
fantastic.
A great team to work with!
- Lakes College – Marketing Team
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