Wolfgang Suske

Farmers working for Nature Winner or loser?

Is there any added value for farmers for nature?

Approach 1

The economic approach

…?...

1. Great. Simply the best.2. Hard. Competition: First Liga.3. We should support that much more.4. Not each farmer will have success.

Approach 2

The sexy approach.

Sexy – but sexy?

“I like to go to the stable – you know … I have to talk to my cows...”

“To see how everything grows and prospers - that gives me a lot of inner satisfaction.”

“For me it is the best reward for my hard work when I see healthy cattle grazing.”

„My favourite placein the landscape“

• 16 farmers in Croatia

• Exhibition andlittle book

• „Dont visit theexhibtion, theexhibitioncomes to you“

“I cry an laugh with my horses.”

“My colleagues go to gym – I go to the fields”.

“No matter what happens –I will never leave this place”

“It looks like we're ‘ticking’ like our sheep.”.

“You'll get so much back from the animals if you handle them right.”

Text“In the morning I look out of the window- and then I plan the day.”

Approach 3

The life style approach

A Pattern

• I am independent

• I am not afraid to lose my job

• I am happy to work in the nature

• I love my animals

• I see the results of my work

• I can decide by myself – day by day

And what please –what is the …

BIG IDEA???

www.suske.at