wolfgang essentials 2016 - the cross-channel gospel choir
TRANSCRIPT
Don’t worry we’ll sort yer title slide out
Mozcon 2015
“Audiences Are Valuable Brand Assets”
June 25th 2015
Facebook -> YouTube -> Google
Facebook -> YouTube -> Google
ROAS 1:1
ROAS 11:1
ROAS 51:1
Customers -> Repeat
Customer -> Advocate
Customer -> Advocate
“Audiences Are Valuable Brand Assets”
Carefully Crafted Cross-Channel Conversations
Mozcon
Cookie Crumbles
Customer Match Launched