w&m 2009 – fixed mobile convergence and unified communications

April 2009Copyright © 2009. All rights reserved.

Siemens Enterprise Communications

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Fixed Mobile Convergence &Unified Communications

Marcus BirklMobility Solutions

Siemens Enterprise CommunicationsLondon, May 20th, 2009

Copyright © Siemens Enterprise Communications Limited 2009. All rights reserved.Siemens Enterprise Communications Limited is a Trademark Licensee of Siemens AG



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Agenda

UC – A definitive view

Today’s Business Issues and Challenges

Who benefits from this solution?

Our View of Mobility

You can start right now!

Summary



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Siemens Unified Communication definition *

Unified Communications (UC) solutions focus on embedding communication and collaboration into business processes. This increases workplace productivity and effectiveness. UC solutions should be software-based, open, extensible and support the customer’s choice of services.

These elements are controllable as software services, or from the customer’s existing business application software

90

Mobility

EmailIM

Voice

Video

Conferencing&

CollaborationMobility

MessagingIM, EM, VM

Voice

OpenScape Unified

Communications Suite

*Adapted from a quote by Marty Parker, UniComm Consulting, BCR 09 / 2007



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Today’s communications challenges

Employees demanding better communication tools

Achieving customer-facing process service level mandates

Time to market inhibited by fragmented communications

Latency in processes lengthen sales and service cycles

Travel and mobile communication costs escalating

Increasing network traffic and costs

Difficult team linkages to virtual, decentralized locations

Effectively enabling home-based employees

CustomerExcellence

GrowRevenue

ManagingCosts

Efficient Collaboration



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Which Lead To …

High costs of communication and

collaboration

Slow responses to customer issues

Lost productivity

Communications silos and wasted time

Process latencies



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OpenScape Mobility Delivers Mobile Unified Communications

Mobility is explodingNew Needs for Communications

Fragmented communications, lack of effectiveness, redundancy

Less effective communicationsproductivity & processes slowed

Green Impact

Supports the mobile user with UC features and functionality

Solves the fragmentation challenge

Reduces costs of devices, networks,

management and wiring

Improves user productivity & speeds up processes

Fewer wires, fewer redundant devices, enables teleworking

Challenge OpenScape Mobility

Mobility costs skyrocketing



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"I know who..."

Team presence Team One-Number-

Service Team "Tell-me-when" Team Portal Team Journal & Contacts

Contact Scout Social Networking

Expertise, KeywordsPresence based real-time communication

Community Portal Federation

Aggregated presenceDevice & mediaLocation

"Tell-me-when"

One-Number-Service Any device access to PBX features Mobile client Seamless Device Handover Toll-Bypass Schedule assistant Self-Service portal Virtual speech assistant

Call screening Priority calls Alerts Rules

"I control my availability..."

"Manage my communications..."

"When I'm mobile..."

User-based / device-independentview of presence & location

Multimedia communications (voice, video, IM, e-mail, SMS, Fax)

Click-to-call / Conference Communication Journal Contact list Federation Workflow integration &

automation

"When I'm not available..." Unified Messaging Delegation Guest portal Personal auto-attendant

Team Portal Persistent & ad-hoc conferencing/collaboration Team presence, ONS, "tell-me-when“ Advanced collaboration tools

Recording / playbackVirtual speech assistantFloor control

"Collaborate and create…"

A Complete Unified Communications Experience

"Someone in organization…"

"Someone in universe…"

Reduce Friction, Latency & Overload

Differentiatedpresence



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Delivering Mobile UC EverywhereSolution Overview

WL2 Spectralink Vocera

Mobile Devices Symbian Windows Mobile6 Blackberry

Nokia E60, N90 HTC HP iPaq

OpenStage OpenScape Video

Open Array of Wireless / Mobile Devices Supported

Mobile Features Delivered

1 The all wireless enterprise

2 FMC - Extend coverage to the public network

Enterprise Network Public Network

3 Deliver Mobile UC EverywhereOPENSCAPE

SUITE

Enterprise Grade Voice, Video, data over WLAN

Low TCO ( D-MAC savings) Centrally administered Pervasive coverageHiPath WLAN 802.11n

Unified Directory Presence management Conference callingOpenScape Mobile UC Client

Call control/LCR Seamless handover One number/voicemail service

HiPath MobileConnect

Supporting a diverse set of Mobile User Needs



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complete, secure UC environment

One Number, one Mailbox

OpenScape MobilitySupports a wide range of diverse mobile UC Users

Delivering Mobile UC Everywhere

Telecommuter

World TravelerCorridor Wanderer

Wireless Desk Jockey

Sales Road Warrior

At office 20% of time for meetings

At home or off site 80% of time

At different locations on the campus 100% of the time

At office 10% of time At branch office or

client/potential client site 90% of time

At the office 100% of the time, away from desk in meetings 50% of the time

Reachable though the enterprise Network

One Number, one Mailbox

end to end Wireless environment

access to UC Application

At branch offices or client/potential client site world-wide 100% of time

cover the whole communicationneeds by one Client

Reachable though the enterprise Network

access to UC Application



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EMEANorth America

OpenScape Mobility in ActionThe Global Traveler

APAC

Monthly Cost Savings

$330

TOTAL SAVINGS

$113

Saved roaming charges

$202

Long distance savings

$15

Cellular minute saving

s

$845

Original cellular bill

$330

TOTAL SAVINGS

$113


$202


$15


s

$845


Monthly Cost Savings

$330

TOTAL SAVINGS

$113


$202


$15


s

$845


$330

TOTAL SAVINGS

$113


$202


$15


s

$845


39% savings!

Scenario 3:

In-country, branch office No out-of-network roaming charges Reduced LD charges No missed calls and checking office

voicemail

Scenario 3:

Scenario 4:

International, branch office No international roaming charges Reduced LD charges No missed calls and checking office

voicemail

Scenario 4:

Scenario 2:

Local, on the road Reduced long distance charges Faster conferencing and

collaboration

Scenario 2:Scenario 1:

On HQ campus Reduced cellular minutes Lower-cost corporate long-distance

trunks

Scenario 1:

time savings!



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Birmingham and SolihullMental Health NHS Foundation Trust

“BSMHFT are looking to create a next generation comms platform for The Trust. Siemens were the only supplier able to offer a true, open, SIP solution now, with a complete enterprise feature set. At the same time a high level of integration with our existing iSDX network is key. It is clear Siemens, with Openscape, have taken communications to another level that fits the strategy of the Trust. In particular we see wi-fi and applications such as DAKs and FMC being key to potential cost and efficiency savings.”

Richard Rennalls, Telecommunications Manager

Business issue

Expensive centrex lines

Create User Mobility

Ultimately replace pagers and radios

Situation

create a next generation comms platform.

one network for voice / data / remote access / video etc..

Value to the Customer:

Reduce total cost of ownership by replacing expensive centrex lines and by using mobile phones over WLAN within their corporate network

Investment protection as existing applications can be used with Openscape, to

Improve patient service through better mobility

Improve serviceability via provision of new call centre & calls being accurately directed for 1st contact resolution. Will allow more smaller call centers to be formed.

British Health Trust chooses Open, SIP platform for next generation communications comprising of :

Openscape Voice

HiPath Wireless

HiPath ProCenter

Fixed Mobile Convenience

HiPath DAKS



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The Power of Mobile Unified Communications OpenScape Mobility - Borderless communications

OpenScape Unified Communications Server

SIP SessionControl

Aggregated Presence

Admin. & Licensing

AvailabilityManagement

QoSManagement

Session Detail Reporting

and

mo

re…

OpenScape Voice*

OpenScapeMobility

OpenScape Video

OpenScapeMessaging

OpenScapeUC

Application

OpenScapeContact Center


SIP SessionControl

Aggregated Presence

Admin. & Licensing

AvailabilityManagement

QoSManagement

Session Detail Reporting

and

mo

re…


SIP SessionControl

SIP SessionControl

Aggregated Presence

Aggregated Presence

Admin. & LicensingAdmin. & Licensing

AvailabilityManagementAvailability

ManagementQoS

ManagementQoS

ManagementSession Detail

ReportingSession Detail

Reporting

and

mo

re…

OpenScape Voice*

OpenScapeMobility

OpenScape Video

OpenScapeMessaging

OpenScapeUC

Application

OpenScapeContact Center

Reduces Communications Fragmentation

Makes Mobility Beneficial – Increases Flexibility

One Global Communications Cloud – Joined up !

Management and Auditing of Cost – Control

More Responsive – Improved Satisfaction

Alex

IT Help DeskCustomer Team

Monday Morning Call

IT Help Desk

OpenScape MobileConnect



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Thank you!

w&m 2009 – fixed mobile convergence and unified communications

Technology

im mobile

mobile communication

openscape mobile uc

uc features

uc application

agenda uc

number service team

communication needs