RIM Confidential

Growing Your Business with BlackBerry® Applications

Rory O’NeillDirector Solutions & Alliances EMEA

RIM Confidential

SaaS

Web 2.0

On Demand

Outsourcing

Hosted Services SOA

Web Services SOAP

Services

LOB

References

ROI TCOVertical

IT

Business Process

Region

Specialisation

Consolidation

ERP

M&AIntegration

Applications

SCM

SME

FinanceMaintenance

Differentiation

Service

Value

Shipping

Long Tail

Demand

In Store Operations

Inventory

Customers

WSDL

XML

OPEN SOURCEAPI

xHTML

COMPOSITE

PORTALS

INTRANET

3RD PARTY TALENT

RESOURCESDR

CLOUD COMPUTING

DATA CENTER

OPERATIONS

SALESMARGINS

PROFITCOMPETITION

COMPLIANCE

CXO

SUB SEGMENT NICHE

PROVEN

RIM Confidential

Business on BlackBerry®

RIM Confidential

BlackBerry Enterprise Platform

RIM Confidential

BlackBerry Platform PropositionsIncreased Productivity & Differentiation in Finance

• Increased regulation driving compliance

• Cost of classroom training escalating

• Deployed Intuition GoLearn! on BlackBerry

• 20,000 Users

• Increased regulation driving compliance

• Cost of classroom training escalating

• Deployed Intuition GoLearn! on BlackBerry

• 20,000 Users

• Need to update price books for mobile sales

• Deals lost, margin impact due to rate fluctuation

• Built mobile SFA app on BlackBerry with workflow

• Approx 200 users

• Need to update price books for mobile sales

• Deals lost, margin impact due to rate fluctuation

• Built mobile SFA app on BlackBerry with workflow

• Approx 200 users

• High costs for international mobile voice

• £146,000/month international calling

• Deployed MVS for control of mobile voice assets

• Approx 5000 users

• High costs for international mobile voice

• £146,000/month international calling

• Deployed MVS for control of mobile voice assets

• Approx 5000 users

3x Reduction in Operating Cost

3x Reduction in Operating Cost

% Improvement in Sales Win Rate

% Improvement in Sales Win Rate

30 Day ROI30 Day ROI

Global Investment Bank

Global Investment Bank

Commercial Finance

Commercial Finance

Worldwide Retail Banking

Worldwide Retail Banking

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BlackBerry Platform PropositionsProductivity, Efficiency, Customer Satisfaction in Manufacturing

BMW Group

• Field resources need with accurate and real time data

• Provided remote access to up-to-date corporate info & planning tools

• Increase efficiency and customer service

Increased Sales Force Increased Sales Force ProductivityProductivity

• Rapid access to customer and project data imperative for sales force in the field

• Consistent access to customer information when supporting existing clients on-site

• Inventory and Demand Decisions made in field

• Delivered faster response to critical situations

• Automatic synchronisation with central data systems

Improved Inventory Improved Inventory Management & SalesManagement & Sales

Transformed Customer Transformed Customer ServiceService

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BlackBerry Platform PropositionsImproved Client Service in Professional Services

• Improve client service -irrespective of location

• Responsive and secure communication

• Deployed BlackBerry Enterprise Server

• Over 200 users

• Improve client service -irrespective of location

• Responsive and secure communication

• Deployed BlackBerry Enterprise Server

• Over 200 users

90% Saving in TCO 4x User base

90% Saving in TCO 4x User base

• Maximise client face time & billable hours

• Needed to more accurately capture billable time

• Deployed Mobile Time capture solution

• Over 800 Users

• Maximise client face time & billable hours

• Needed to more accurately capture billable time

• Deployed Mobile Time capture solution

• Over 800 Users

Increase Billable Hours & Accuracy

Increase Billable Hours & Accuracy

• Improve document turnaround

• Deals lost, margin impact due to rate fluctuation

• Deployed BigHand mobile dictation

• Approx 240 Users

• Improve document turnaround

• Deals lost, margin impact due to rate fluctuation

• Deployed BigHand mobile dictation

• Approx 240 Users

6x Reduction in Operating Cost

6x Reduction in Operating Cost

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BlackBerry Platform PropositionsEfficiency in the Public Sector

• Goal: greater police visibility in the community

• Average time savings of one hour per shift per officer

• Complex infrastructure to support mobile workers

• 1800 Users

• Goal: greater police visibility in the community

• Average time savings of one hour per shift per officer

• Complex infrastructure to support mobile workers

• 1800 Users

Savings of £1.4m by end of FY09

Savings of £1.4m by end of FY09

• Improved out of hours patient service• Ease of use and implementation• Efficiency - one hour saved per doctor per day• High security for patient data

North Wales Police

Savings of nearly £100,000 over one year

Savings of nearly £100,000 over one year

Northern Doctors Northern Doctors Portsmouth WaterPortsmouth Water

• Ability to send and receive data remotely• Streamline communication• Reduce administration• Reduce transport costs• Improved environmental impact

Improved customer response rate

RIM Confidential

Why The BlackBerry Platform is The Right Strategic ChoiceProductivity, Growth, Profit & Differentiation…

Proven Market Leading Mobility Platform

Deep Industry Expertise & Global Reach

Optimise Business with BlackBerry Applications

Unparalleled Security and Resilience

Open Standards Platform, Optimum TCO

25 Million Subscribers Worldwide 100%+ Revenue Growth

Serve 145 Countries Worldwide 74% FTSE 100; 93% CAC 40; 28 of

DAX30

1000+ ISV Alliance Partners Worldwide

Process Automation Suites run on the BlackBerry Platform

First Mobility Platform to Achieve Common Criteria

Recently Certified by the Fraunhofer-Gesellschaft

J2ME, Multiple Visual Development Environments

Administration and Management Consoles