Go beyond your television screen and take the next leap forward

with Heroes Evolutions.

Dive into the Heroes universe with interactive mysteries, games,

puzzles, character websites, and new stories you will only discover

in the world of Heroes Evolutions.

Online, offline, and on your phone, Heroes Evolutions brings the

adventure into every corner of your world.

It all started on January 19, 2007 with a business card listing

website and number on it. The card was seen in Heroes in the

episode “Godsend”. This was a rabbit hole. The link to the site

leads you to Prima Tech Paper Company homepage.

http://www.primatechpaper.com

The trailhead to this game was a press

release by NBC. NBC reveals that they

are giving the Heroes audience a 360

degree experience.

http://www.thefutoncritic.com/news.aspx?id=20070119nbc01

A lot of players said this game fell under extended

reality and it wasn’t really an ARG but it had ARGish

aspects. Because this ARG only extended the story of

the TV show Heroes a lot of the ARG community didn’t

consider this an ARG. Is it and ARG? Lets run down the

Checklist.

As the show continued more information

would appear for the ARG.

New comics each week.

Blogs were commonly updated.

New Puzzles were Added.

Check.

Many different social networks were used.

Blogs

Websites

Phone Calls 1 800 PRIMA16

Emails

Myspace http://www.myspace.com/clairebennet

Check.

http://samantha48616e61.com/

http://www.primatechpaper.com/privacy_policy.shtml

http://www.nbc.com/Heroes/evolutions/season

1/season1_walkThru1Detail.shtml

Players input affected the story at one point.

Quote from an the Unfiction Forums:

“I'm fairly certain that's why they did the future episode,

because certain events did change during the episode but

yeah, Hana can't be shot now or ever. I wonder if that's

why she was on the show actually to highlight the web

part. I mean her skill was manipulating the internet, so it

actually makes more sense to introduce her and then

continue her arc online, which is precisely what they did.

Which probably means she'll stay as the ARG puppet

master.” – LorD BaZTArD

Check.

http://forums.unfiction.com/forums/viewtopic.php?t=17985&start=825

The players use forums and blogs to interact with each other

and solve puzzles together. There were two main sources

where information could be found.

http://www.heroes-clues.com/

http://forums.unfiction.com/forums/viewtopic.php?t=17985

Check.

Heroes 360 was very well advertized and

publicized.

The ads and information was very well spread

letting players know that there will be a Heroes

Experience game. Because of this the TINAG aspect

seemed to be missing. This is the one and only

thing that kept this Game from being a “Real” ARG.

A lot of the Puzzles were done in coding.

http://my.nbc.com/groups/blogs/evs-dropper/main/2008/09/14/broadcast-message-1

http://samantha48616e61.com/#

Text Paper to 46622

This is the Homepage for the

Heroes 360 ARG.

http://www.nbc.com/Heroes/evolutions/

NBC’s goal was to promote the hit TV show Heroes. The show is now on its 3rd season and is growing a larger fan base every day.

“Heroes Evolutions has had 48 million page views as

of March 22, 2007, plus over 27 million video

downloads. On May 14, 2007, the program was

renewed for the second season.”

Heroes is still a ongoing ARG. It is in the

second season of the ARG and still

releasing new information weekly.

http://samantha48616e61.com/#

Presentation by: Yazen Almasri

Sources

• http://www.heroesarg.com/main/

• http://forums.unfiction.com/forums/viewtopic.php?t=17985&sid=

e9a05883c0b0222102d0f3e41d9b00f6

• http://www.heroes-clues.com/

• http://www.nbc.com/Heroes/evolutions/season1/season1_walkTh

ru1.shtml

• http://www.primatechpaper.com/index.shtml

• http://www.thefutoncritic.com/news.aspx?id=20070119nbc01

• http://samantha48616e61.com/#

• http://my.nbc.com/groups/evs-dropper