ThE W&K

VIRTUAL EASTER

EGG HUNT

background

photosynth is powerful imaging application developed by microsoft. by aggregating a pool of hundreds of di!erent pictures - from multiple users (e.g. flickr) or an individual user - it is able to stitch those images together creating a 3-dimensional, navigable model of the object or place those images represent. it’s a phenomenally impressive, immersive and revealing way in which to interact with images.

more info:http://livelabs.com/photosynth/http://uk.youtube.com/watch?v=p16frKJLVi0

the idea

to enable people to visit W+K London in a completely new way.

by taking thousands of images inside as well as outside the o"ce, we could create our own synth using the microsoft freeware. on stitching these together, visitors would be able to navigate freely about the building. it would be a completely unparalleled view of the inside of an ad agency. a demonstration of our grasp of innovative technology to potential clients; a sneak peak to prospective employees; and a bit of fun for the rest of us in the pictures

one potentially interesting time to do this would be for Easter. rather than simply creating a straightforward synth, we could “embed’ clues - visual puns, puzzles, or cyptic clues, or actual Easter Eggs - within the images for visitors to find. there would be a prize for those who find them all.

a second potential application could be for the new building across the road. with a su"cient pool of images, a synth can be easily produced for people to explore. this could include information about when the school is opening (say on a whiteboard on the wall), people/tutors who will be working there (them dotted around the building), and other little touches to get our tone of voice across (scraps of paper, jottings on a notebook, a text message on a phone).

finally, any W+K social event would make good synths. W+K soirées, agency meetings, summer parties could be recorded in this way. the natural flow of people makes for interesting synths.

how to make it happen needs next to no investment from a financial point of view; and a little in terms of time.

idea proposal - doing digital - photosynth - RS

proposal

total: 912 images synthed

meta sites

blog

Wieden + Kennedy London have produced a synth of their o!ce using Microsoft’s Photosynth technology - but with a seasonal twist.

About Photosynth

Photosynth is a powerful imaging application developed by Microsoft. By aggregating a pool of hundreds of di"erent pictures - from multiple users (e.g. flickr) or an individual user - it is able to stitch those images together creating a 3-dimensional, navigable model of the object or place those images represent. It’s a phenomenally impressive, immersive and revealing way in which to interact with images.

About W+K’s Seasonal Synth

The W+K synth has been composed over a number of days and contains over 900 images. Hidden among these pictures are a number of numbered Easter Eggs (as well as decoys), which when combined in the correct sequence - with the help of additional Golden Egg clues - reveal a unique telephone number. The first to call and follow the instructions, wins.

Grand Prize - Customized Nike Dunks IDSecond Prize - Giant Easter EggThird Prize - Pack of Mini-eggs

Happy Easter and Happy Hunting!

URL - W+K blog post

Virtual Easter Egg Hunt @ W+K London - April 9th 2009

press release

1 Jacqueline Hall 2. Francis Lam 3. Tom Velvick 4. Mark Pytlik 5. David Barkley 6. Andrew Walenga 7. Nate De Young 8. Jonnie James 9. Rafael Andrade & Co. 10. Tommy Harden

the winners

5,951 clicks through bit.ly/easteregghunt and still counting.

725 plays of the synth (users who installed software).

10 winners who will be receiving prizes and certificates.

numbers

numbers

blog buzz

Achievement award“That some achieve great success, is proof to all that others can achieve it as well”

Abraham Lincoln

PRESENTED TO

FOR THE SUCCESSFUL COMPLETION OF

THE GREAT W&K VIRTUAL EASTER EGG HUNT 2009

SIGNED DATED

certificates