Identity &Logo UsageGuidelines

Index

1. The Wishberry logo P g / 0 3

2. General usage of the Wishberry logo P g / 0 4 – 0 5

3. Wishberry logo over video P g / 0 6

4. Wishberry logo as a sponsor or a partner P g / 0 7

5. Wishberry logo over products and merchandise P g / 0 8

6. Wishberry word and phrase assets and their usage in copy P g / 0 9

7. How not to use the Wishberry logo P g / 1 0 – 1 2

1. The Wishberry Logo

This is the primary Wishberry logo. There are also other variations of the logo as depicted below which you may use in different situations according to the guidelines that follow.

Make sure that you use these logomarks and entities in a readable size and maintain empty space equal to at least half the height of the logo on all sides.

Please note that if you are reading these guidelines, you also have access to a folder with the appropriate .png logo files named accordingly and as mentioned here henceforth, as well as a .eps vector file of each.

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P R I M A RY LO G O

LO G O VA R I AT I O N S

2. General use of the Wishberry logo

E X A M P L E 1

E X A M P L E 3

E X A M P L E 2

E X A M P L E 4

If there is an image that needs to be branded, always use the version Wishberry_logo_primary_1 as shown in EXAMPLE 1 or EXAMPLE 2 depending on the context, unless your image is orange in color.

In case the brand name has been already established in the context, then use only the logomark as in the file Wishberry_logomark_1 as shown in EXAMPLE 3 and EXAMPLE 4 depending on the context, unless your image is orange in color.

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2. General usage of the Wishberry logo

E X A M P L E 5 E X A M P L E 6

In case the Wishberry logo has to go over an image which is similar to the Wishberry orange, use the version Wishberry_logo_primary_inverse or Wishberry_logomark_inverse as shown in EXAMPLE 5. If your image is primarily orange, but the Wishberry logo is still legible in orange as shown in EXAMPLE 6, you may use Wishberry_logo_primary_2 or Wishberry_logomark_2

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3. Wishberry logo over video

E X A M P L E 7 E X A M P L E 8

When you are using the Wishberry logo for end credit acknowledgement over a video, use the version Wishbery_logo_primary_inverse as shown in EXAMPLE 7.

When you are using the Wishberry logo over a non-solid background of a video, use the version Wishbery_logo_primary_1 as shown in EXAMPLE 8.

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4. Wishberry logo as a sponsor or a partner P g / 0 7

E X A M P L E 9 E X A M P L E 1 0

PERFORMING L IVETH IS FR IDAY

FOR A REUN IONAT THE TOWN HALL

FR OM 08 :00PM–11 :00PM

PERFORMING L IVETH IS FR IDAY

FOR A REUN IONAT THE TOWN HALL

FR OM 08 :00PM–11 :00PM

In situations where Wishberry needs to be acknowledged as a sponsor or a partner, and you are placing the Wishberry logo along with other logos, you may use Wishberry_logo_primary_2 as shown in EXAMPLE 9 or Wishberry_logo_primary_1 as shown in EXAMPLE 10.

Please make sure to use it in a size which is legible to the viewer, leave enough breathing space around the logo and not place it cramped next to another logo.

5. Wishberry logo over products & merchandise P g / 0 8

E X A M P L E 1 1

For any purpose where the Wishberry logo needs to be placed on top of a product, use Wishberry_logomark_2 if your product has a white background, otherwise use Wishberry_logomark_inverse if your product is black, orange or in any other color as shown in EXAMPLE 11.

6. Wishberry word and phrase assets and their usage in copy P g / 0 9

Apart from the primary logo and other variations, Wishberry assets also include the word Wishberry, the phrase Go Fund Yourself! and the URL Wishberry.in

Every time you use the word Wishberry or the URL Wishberry.in while writing copy for any print or screen publication please make sure you always capitalize the ‘W’ as shown in the dummy paragraph of EXAMPLE 12.

Go Fund Yourself! is Wishberry’s registered tagline and must not be used capitalized or with the exclamation mark without Wishberry’s consent. But you may use the phrase in copy without capitalizing when talking about crowd-funding in Wishberry.

E X A M P L E 1 2

The two of us are making a graphic novel on the underdog mythological characters of India to bring their stories forward into the mainstream. A long way to go before we see ourselves published but we have already taken our first steps forward.

We are crowdfunding our project at India’s coolest crowdfunding platform, Wishberry, where you can contribute to our cause or go fund yourself too!

To check out our project as well as surf through other interesting projects go visit Wishberry.in now!

7. How not to use the Wishberry logo P g / 1 0

Do not stretch Do not squeeze Do not rotate Do not alter

Please be sensitive to Wishberry’s branding and identity and make sure you do not mistreat the logo in any way as shown in here.

7. How not to use the Wishberry logo P g / 1 1

Please be sensitive to Wishberry’s branding and identity and make sure you do not mistreat the logo in any way as shown in here.

Do not warp Do not re-color Do not add stroke Do not addbackground

Do not use wrong versions

Do not download from the internet Do not crop

Do not misuse

As shown in these examples, please do not use Wishberry logo in such a way that content not created or not supported by Wishberry comes across as created by, endorsed by or supported by Wishberry.

Please make sure to follow this guideline and not use the wrong versions of the logo while acknowledging Wishberry in your product, content or any publication.

Please do not download the Wishberry logo from the web as it might lead to pixelation while you use. Use only those files that have been provided to you by Wishberry.

Please do not crop the Wishberry logo in any situation.

7. How not to use the Wishberry logo P g / 1 2

wishberry.in