Daniel Yoshida

ESPM

Ingrid Schmidt

Starbucks is known as the third place between your work

and home.

But what about your kids?

Breakfast is the most important meal of the

day, specially for children.

A balanced breakfast during childhood can

create the habit of eating healthily for your whole

life.

It also gives the children enough energy to focus on

school and prevents obesity.

Nowadays, with so many things to do and so little time, people tend

to not care enough about breakfast.

Parents don’t always have time to prepare a decente one for their

children, so they usually prepare a simple one or ask someone who works at the house to do it, and

the child usually eats really quick.

It shouldn’t be like this.

Kids should be able to enjoy a healthy breakfast in a peaceful way

so can they can enjoy their childhood better and grow up

healthier.

What if Starbucks could help?

Children haven’t been a focus of Starbucks until now, since they shouldn’t drink coffee. They do

have special kids’ drinks, but those are not strongly

promoted.For this reason, we created...

Starbucks’ “5 Stars” Combos

The “5 Stars Combos” are combinations of drinks, foods and desserts that, together,

form a perfect children’s breakfast.

The combos combine everything that a healthy breakfast has to have (carbohydrates, proteins, vitamins, minerals and fibers) with tasty flavors that the kids

will sure enjoy.

The combos will be sold in a lower price than if you put the individual products together, but there will be the option to

buy them separately.

The Farm Star- Steamed

Apple Juice- Multigrain

Bagel- Flower

Sugar Cookie

The Sweet Star- Caramel

Apple Spice- Chonga

Bagel- Petit

Vanilla Bean Scone

The Colorful Star- Flavored

Steamed Milk

- Bountiful Blueberry Muffin

- Seasonal Harvest Fruit Blend

The Choco Star The Fresh Star- Hot Chocolate- Marble Pound

Cake- Chalocote Cake

Pop

- Cold Apple Juice- Hearty Blueberry

Whole-Grain Oatlmeal

- Greek Yogurt with Honey Parfait

The purpose of this contest is to “connect an audience to a product or a service from a global brand in a way that wasn’t possible five years ago”.

This campaign is a way to connect children to Starbucks and since we came up with the idea and worked together on it, it wouldn’t exist if we had never met each other.

Since we’ve only met this year, it wouldn’t be possible for this campaign to be created five years ago. Daniel Yoshida & Ingrid

Schmidt