wisereach enhancing the argos digital customer experience
TRANSCRIPT
Picture the scene….. Doug needs to organise a surprise party for his 8 year old grandson and his friends on Sunday – and it’s already Friday afternoon. His grandson is football mad. How can Doug sort something fun in time? He turns to the Argos app on his iPhone as he knows its easy to browse, buy and collect in time for Sunday.
Your item will be ready when you get
to the store
Doug opens the app on his iPhone
He sees some fun football
ideas
He selects a great product
at a great price
He adds it to the basket
He chooses store
collection
The item is ready to
collect until Monday
“That’s Great” thinks Doug. I’m heading to town on Saturday.
It’s Saturday. Doug is in town with a lot to do to organise his grandson’s football party
Doug is a street away from Argos when…
Hi Doug, you are near us
We’re ready with your item
on my way
collect it later
Doug gets an alert on his iPhone to remind
him to collect the football net
He touches ‘on my way’
and heads over it I no longer need it
That was lucky, thinks Doug, he nearly forgot…
Doug heads into Argos…..
….as he walks through the door… …the Argos app springs to life
Hi Doug, welcome to
We’re ready with your item
Reservation number:
065067
Click to pay with CollectInStore+
The Argos app opens and his
reference is clearly displayed
Doug uses his Paypal account to
complete the purchase easily….
There are quite a few people waiting...
But Doug’s football net is already waiting at the Fast Track collection point
We’re ready with your item
Reservation number:
065067
B
Thanks for your payment
Your item is ready at collection point
Doug shows his barcode to the
assistant….
….and heads off with his item
Hi Doug, welcome to
Why you should do it… Creates a frictionless digital customer experience and a faster service Moves you from outbound marketing to influencing customers during their journey to purchase Uses your existing app investment Something your competitors are not doing right….yet Doing something in this area will get you instant publicity
wisereach.co.uk
We have the tools and people that can make this happen for you sooner than you think
Why you should talk to us…
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