The World’s Leading Provider ofGreater China News & Information 1

all-new WiseEnterprise 3.0 Year 2013!

ProactiveIntegratedPersonalized

Intelligent Media Monitoring

The World’s Leading Provider ofGreater China News & Information 2

Harness the true potential of Media & Market Intelligence

WiseEnterprise 3.0 (WE3.0) is the next-generation of Wisers’ media and market intelligence solution. It leads the way in helping our clients gain more insight, collaborate knowledge, and drive better results in every aspect of their business.

Greater China market leading solution

Since 2001, WE is well recognized by hundreds of enterprises and organizations in the region,

including Fortune 500 MNCs, listed companies, world’s banking and financial institutions, governments, NGOs, leading

educational institutions, etc.

The World’s Leading Provider ofGreater China News & Information 3

Empowers everyone, any business

Banking, Finance & Insurance

Hotel & Tourism

IT & Telecommunications

Luxury Brand & FMCG

Property Development & Management

Public Utility & Transportation

• Crucial Business Decision Making. Insights discovery.C-Levels Management

Executives

• Media Monitoring. Crisis Alert & Management. Corporate

Communications Professionals

• Brand Strategy. Research. Competitive Analysis. • Leads Generation. Campaign Management.

Brand & Product Managers Sales & Marketing Teams

• Client Servicing. PR Strategy. Media Relations.PR and Media Consultants

• Business Plan. Market Analysis. Risk Management. Financial Consultants Business Analysts

The World’s Leading Provider ofGreater China News & Information 4

WE3.0 – Diverse source, One-stop

• Hong Kong’s key newspapers and publications • Over 900 main newspapers and publications in mainland China, Macao,

Taiwan and overseas, plus some other special interests information sources.

Printed News

• Key terrestrial TV and radio stations in Hong Kong, including daily news and featured programs.

Broadcast News

• 6,000+ selected sources, covering local websites, worldwide news portal to industry-focused websites. Well-categorized by region for market needs.

Web News

• 1,000+ highly active Chinese social media sites, such as Facebook, Twitter, popular China Blogs and Micro blogs, hot discussion forums, etc.

Social Media Contents

• 1,500+ daily print advertisements in Hong Kong & Macao

Advertisements

Cross-media

sources

The World’s Leading Provider ofGreater China News & Information 5

WE3.0 KNOWLEDGE

KNOWLEDGE

Wisers’ human

intelligence

• 15-year Greater China market experience

• Professional editorial teams• Unique thesaurus database

covers contextual relationships

User-generated

content

• Unique, specific, result-oriented

• Business files & documentary

• Collaborative knowledge within organization

Insight discovery

• AI feature automatically discovers relationships among hot news topics and related stakeholders

• Identifies insights, threats and opportunities

The World’s Leading Provider ofGreater China News & Information 6

WE3.0 MEDIA

MEDIA

Proactive media

monitoring

• Categorized, timely, and relevant news

• Real-time media analytics

Greater-China

focused

• Top-tier, authoritative content partners in HK, Macao, mainland China and Taiwan

• Highly reliable, licensed content sources

Cross-media

sources

• 8,000+ sources, from newspapers, magazines, broadcasts, websites, social media to advertisements

The World’s Leading Provider ofGreater China News & Information 7

WE3.0 TECHNOLOGY

TECHNOLOGY

Cloud & Mobile

technologies

• Next generation technology applications

• File management in the cloud

• Information sharing to mobile devices

Customizable enterprise solution

• Tailored to specific client requirements

• Integrated knowledge management platform

• Scalable Chinese language content processing

User-friendly interface

and functions

• Self-defined news folder• Personalized display

setting• Hands-on article

management tools

The World’s Leading Provider ofGreater China News & Information 8

WE3.0 Functions & Features Highlight

Personalized Integrated Proactive

• DIY Folder – self-defined monitoring tool• Cloud– integrated knowledge management• mClips – information sharing on the go• Tracker – auto-relationship tracking of hot news

topics and key stakeholders• Personalized user-interface settings• Hands-on article management tools

The World’s Leading Provider ofGreater China News & Information 9

Create your own news monitoring folder flexibly

Integrate your business information one-stop

Track relationships among hot news topics, and related stakeholders automatically

Share important news on

the go real-time

WE3.0 Intelligent FeaturesPersonalized User-interface

DIY Folder

CloudmClips

Tracker1,000+ Print 6,000+ Web 1,000+ Social

media key TVs/Radios

NEW

2013

The World’s Leading Provider ofGreater China News & Information 10

Pre-set news folder

How WE3.0 empowers your work

Case Study: Campaign Management• Industry: FMCG/ Retail • User Dept: Marketing • Objective: Monitor and evaluate a product

launch roadshow activity

User benefits:• Flexible for ad-hoc events• Comprehensive media sources• One-stop to gather, share,

analyze and store information

• Distribute the info to the off-site working staff, retail & channel partners immediately

5 Post-event:• Measure media ROI• Archive news & info

Pre-event:• Set-up keywords in

DIY folder , covering print, web, social media, broadcast

1

During-event:• Email/ Upload photos of

on-site activity, leaflets, outdoor signage, etc.

• File them to specific news folder/ article

2

4 Post-event:• Supplement photo to

the editorials• Centralize the wrap-up

reports in DIY Folder

During-event:• Select the latest

editorials, photos uploaded

3

DIY Folder

mClips

Cloud

The World’s Leading Provider ofGreater China News & Information 11

How WE3.0 empowers your work

Case Study: Leads Generation• Industry: Insurance • User Dept: Sales & Marketing • Objective: Design a smart sales

tool kit for front-line managers

User benefits:• Real-time update,

comprehensive contents• Centralized content

management and distribution• Looks professional, stays

competitive.

Company news of the day (print, TV, radio, web, social media)

Any topics concerned, e.g.• Commentaries of insurance

investment/ stock market• Word-of-mouth on

competitor’s newest products

• Ad-hoc/ crisis issues

• Images of company leaflet• Photos of roadshows• Sales pipeline report

• Threats and opportunities discovered from related government news, hot current affairs (e.g. MPF)

Tracker

Cloud

DIY Folder

News folder

mClips

The World’s Leading Provider ofGreater China News & Information 12

A brand-new AI feature to automatically track co-related hot news topics and discover relationships between these topics and related key stakeholders. Just a click, it brings you all these co-relations, with detailed media statistics to support the findings.

SOCIAL MEDIA POSTS

PRINTNEWS

HOT NEWSTOPICSPEOPLE

& GROUP

HKSARGOFFICIALS& DEPTS

POLITICALPARTIES/INTERESTGROUPS

POLITICANS

POLITICAL PARTIES/ GROUPS

How TRACKER empowers your work

Case Study: Insight discovery on hot news topics

Tracker

WEB NEWS

PEOPLE & GROUPKey stakeholders in hot issues i.e. HKSARG officials & departments. HK politicians/ parties/ groups.

TOPICSHot daily headline news. i.e. HK current affairs, government related issues, global news.

The World’s Leading Provider ofGreater China News & Information 13

Product Enquiry Hotline

T. (852) 2948 3880E. productenquiry@wisers.com

Account Servicing Team

T. (852) 2948 3888E. cs@wisers.com

Copyright@2013 Wisers Information Ltd. All rights reserved.

Call us today to arrange a live Demonstration