wisconsin rollback promotion placement guide

4
Wisconsin Rollback Promotion POP Materials Placement Guide SUPER PREMIUM MID-GRADE UNLEADED REGULAR UNLEADED UNDER CANOPY These visuals are an example of what your POP should look like once installed. Pump Topper Lug On Column Sign TriCLEAN sign is double-sided. Bollard Sign

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Page 1: Wisconsin Rollback Promotion Placement Guide

Wisconsin Rollback Promotion POP Materials Placement Guide

3

SUPERPREMIUM

MID-GRADEUNLEADED

REGULARUNLEADED

SUPERPREMIUM

MID-GRADEUNLEADED

REGULARUNLEADED

UNDER CANOPYThese visuals are an example of what your POP should look like once installed.

Pump Topper

Client: CTGO AD: ag Job Number: CTGO0499 Job Name: Club CITGO – Bollard Insert Date Produced: 05/27/2020 Live Area: 28.5" x 18" Trim: 29.25" x 20" Bleed: 29.5" x 20.25" Color: 4C

Bollard

Client: CTGO AD: ag Job Number: CTGO0499 Job Name: Club CITGO – Bollard Insert Date Produced: 05/27/2020 Live Area: 28.5" x 18" Trim: 29.25" x 20" Bleed: 29.5" x 20.25" Color: 4C

Bollard

Lug On

Lug On

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Lug On

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Client: CTGO AD: ag Job Number: CTGO0499 Job Name: Club CITGO – Bollard Insert Date Produced: 05/27/2020 Live Area: 28.5" x 18" Trim: 29.25" x 20" Bleed: 29.5" x 20.25" Color: 4C

Bollard

Column SignTriCLEAN sign is double-sided. WAVE 4 POP - TRICLEAN 7

COLUMN - LEFT COLUMN - RIGHT

WAVE 4 POP - TRICLEAN 7

COLUMN - LEFT COLUMN - RIGHTBollard Sign

WAVE 4 POP - TRICLEAN 3

BOLLARD - OPTION 01 BOLLARD - OPTION 02

Page 2: Wisconsin Rollback Promotion Placement Guide

C-STOREThese visuals are an example of what your POP should look like once installed.

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Client: CTGO AD: AG Job Number: CTGO0499 Job Name: Club CITGO POP – Tent Card

Date Produced: 05/ 27 /2020 Live Area: N/A Trim: 8.75" x 16" Bleed: 9" x 16.25" Color: 4C

Client: CTGO AD: AG Job Number: CTGO0499 Job Name: Club CITGO POP – Tent Card

Date Produced: 05/ 27 /2020 Live Area: N/A Trim: 8.75" x 16" Bleed: 9" x 16.25" Color: 4C

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Tent Card

Counter Mat

Application

Marketing Information CenterSee back panel for complete details.

Front Door Decal(s)

Counter/Register Area(s)

Cooler Door Decal(s)

Tent Card

Two Doors One Door

Take One Card

Preferred Placement

Alternate Placement

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Client: CTGO AD: CC Job Number: CTGO0513 Job Name: GBS Club CITGO POP – Front Door Strip Date Produced: 06/24/2020 Live Area: N/A Trim: 25" x 6" Bleed: 25.25” x 6.25” Color: 4C

27642 Application H

older Topper 3x3

©2016 CITGO Petroleum Corporation. CITGO, as well as the CITGO logo, trade name and trade dress, and all related marks are registered

trademarks of CITGO Petroleum Corporation.

CITGO Rewards® Card !

APPLYfor the

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Client: CTGO AD: AG Job Number: CTGO0499 Job Name: Club CITGO POP – Tent Card

Date Produced: 05/ 27 /2020 Live Area: N/A Trim: 8.75" x 16" Bleed: 9" x 16.25" Color: 4C

Client: CTGO AD: AG Job Number: CTGO0499 Job Name: Club CITGO POP – Tent Card

Date Produced: 05/ 27 /2020 Live Area: N/A Trim: 8.75" x 16" Bleed: 9" x 16.25" Color: 4C

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Tent Card

Client: CTGO AD: AG Job Number: CTGO0499 Job Name: Club CITGO POP – Cooler Cling

Date Produced: 05/27/2020 Live Area: N/A Trim: 8.75" x 6" Bleed: 9" x 6.25" Color: 4C

Cooler Cling

Client: CTGO AD: CC Job Number: CTGO0513 Job Name: GBS Club CITGO POP – Cooler Cling

Date Produced: 06/24/2020 Live Area: N/A Trim: 8.75" x 6" Bleed: 9" x 6.25" Color: 4C

Client: CTGO AD: AG Job Number: CTGO0512 Job Name: Club CITGO POP – Cooler Cling

Date Produced: 06/16/2020 Live Area: N/A Trim: 8.75" x 6" Bleed: 9" x 6.25" Color: 4C

You Can 't Win If You Don 't

CHECK IN

WE ACCEPT WE ACCEPT

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Round Wobbler

WAVE 4 POP - TRICLEAN 6

CIRCLE WOBBLER

ShelfWobblers

WAVE 4 POP - TRICLEAN 4

FRONT DOOR STRIP - OPTION 01

FRONT DOOR STRIP - OPTION 02

WAVE 4 POP - TRICLEAN 4

FRONT DOOR STRIP - OPTION 01

FRONT DOOR STRIP - OPTION 02

Page 3: Wisconsin Rollback Promotion Placement Guide

MARKETING INFORMATION CENTER

Unit should be installed next to the primary sales counter. If there is no sales counter accessible to the customer, place on the nearest possible counter.

Debit Plus Card materials are no longer available. If you are missing materials, replenish with Side 2 materials.

©2020 CITGO Petroleum Corporation CIT-3464

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Side 1: Club CITGO

Side 2: Rewards Card

Side 3: Debit Plus Card

A: Header

B: Plaque

C: Application

D: Take One You Can 't Win

If You Don 't

CHECK IN

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Quantity: 1

Quantity: 3 packs of 25 Insert 1 pack per side

Quantity: 6 packs of 40 Insert 2 packs per side

Quantity: 3 Insert 1 per side

Supply List: (1) Acrylic Application Holder Unit (1) 3” x 3” topper insert (3) 5” x 3” header inserts (3) Rewards Card application packs (6) Rewards Card take-ones

FFoorr qquueessttiioonnss aanndd rree--oorrddeerr rreeqquueessttss,, pplleeaassee ccaallll 880000--880055--88449922 oorr eemmaaiill ssiixxoorrddeerrss@@ggccff..ccoomm

Quantity: 1

Quantity: 3 packs of 25 Insert 1 pack per side

Quantity: 6 packs of 40 Insert 2 packs per side

Quantity: 3 Insert 1 per side

Supply List: (1) Acrylic Application Holder Unit (1) 3” x 3” topper insert (3) 5” x 3” header inserts (3) Rewards Card application packs (6) Rewards Card take-ones

FFoorr qquueessttiioonnss aanndd rree--oorrddeerr rreeqquueessttss,, pplleeaassee ccaallll 880000--880055--88449922 oorr eemmaaiill ssiixxoorrddeerrss@@ggccff..ccoomm

Quantity: 1

Quantity: 3 packs of 25 Insert 1 pack per side

Quantity: 6 packs of 40 Insert 2 packs per side

Quantity: 3 Insert 1 per side

Supply List: (1) Acrylic Application Holder Unit (1) 3” x 3” topper insert (3) 5” x 3” header inserts (3) Rewards Card application packs (6) Rewards Card take-ones

FFoorr qquueessttiioonnss aanndd rree--oorrddeerr rreeqquueessttss,, pplleeaassee ccaallll 880000--880055--88449922 oorr eemmaaiill ssiixxoorrddeerrss@@ggccff..ccoomm

Quantity: 1

Quantity: 3 packs of 25 Insert 1 pack per side

Quantity: 6 packs of 40 Insert 2 packs per side

Quantity: 3 Insert 1 per side

Supply List: (1) Acrylic Application Holder Unit (1) 3” x 3” topper insert (3) 5” x 3” header inserts (3) Rewards Card application packs (6) Rewards Card take-ones

1

FFoorr qquueessttiioonnss aanndd rree--oorrddeerr rreeqquueessttss,, pplleeaassee ccaallll 880000--880055--88449922 oorr eemmaaiill ssiixxoorrddeerrss@@ggccff..ccoomm

Quantity: 1

Quantity: 3 packs of 25 Insert 1 pack per side

Quantity: 6 packs of 40 Insert 2 packs per side

Quantity: 3 Insert 1 per side

Supply List: (1) Acrylic Application Holder Unit (1) 3” x 3” topper insert (3) 5” x 3” header inserts (3) Rewards Card application packs (6) Rewards Card take-ones

FFoorr qquueessttiioonnss aanndd rree--oorrddeerr rreeqquueessttss,, pplleeaassee ccaallll 880000--880055--88449922 oorr eemmaaiill ssiixxoorrddeerrss@@ggccff..ccoomm

Quantity: 1

Quantity: 3 packs of 25 Insert 1 pack per side

Quantity: 6 packs of 40 Insert 2 packs per side

Quantity: 3 Insert 1 per side

Supply List: (1) Acrylic Application Holder Unit (1) 3” x 3” topper insert (3) 5” x 3” header inserts (3) Rewards Card application packs (6) Rewards Card take-ones

SIGN UP TODAY & START SAVING

TODAY

ON EVERYTHING IN-STORE + AT THE PUMP

CITGO DEBIT PLUS

SAVESAVE

FFoorr qquueessttiioonnss aanndd rree--oorrddeerr rreeqquueessttss,, pplleeaassee ccaallll 880000--880055--88449922 oorr eemmaaiill ssiixxoorrddeerrss@@ggccff..ccoomm

Quantity: 1 pack of 25 Insert 1 pack per side

Quantity: 1 Insert 1 per side

Supply List: (1) 5” x 2.75” header inserts (1) Rewards Card application packs

Page 4: Wisconsin Rollback Promotion Placement Guide

What is new?

We have enhanced the Club CITGO mobile app for all participating Wisconsin locations. A new Alternate ID (Alt ID) feature enables your customers to receive an automatic 5¢ rollback at the pump and discounts on select items at the register. The Club CITGO app makes saving easy for your customers.

How do your customers receive their discount(s)?

Customers need to download the Club CITGO app and complete the account registration process. Before paying at the pump, a customer must enter their Club CITGO Alt ID. For in-store or pre-paid fuel discounts, ask your customer to enter their Alt ID on the PIN pad before ringing the sale. More information and training on processing discounts can be found in the training guide.

Locations not participating in this test will still be able to redeem traditional offers and the 5-minute timer still needs to be verified.

What happens to TriCLEAN® Tuesday and Fueling Good Friday?

At participating locations, both become a cents-per-gallon discount: 20¢ per gallon for TriCLEAN Tuesday and 10¢ per gallon for Fueling Good Friday. For non-participating locations, the coupons remain the same. These offers are valid for a maximum 20-gallon purchase. When presented, ask your customer if they would like to use their discount or hold it for a future purchase. If the customer choses to hold their discount, they will not receive their everyday 5¢ off per gallon.

What about CHECK IN Clubs?

The new Club CITGO 5¢ Rollback Promotion replaces CHECK IN Clubs. For locations not participating in the rollback promotion, CHECK IN Clubs will not be affected.

What about Sweepstakes?

Sweepstakes will still be available.

How will CITGO spread the word about this promotion?

News about this promotion will reach your customers through a mix of email, in-app notifications and POP at the participating retail locations.

Can retail employees participate in Club CITGO?

Yes. Employees at CITGO retail locations can take advantage of deals and rewards offered through Club CITGO. Employees are not eligible to participate in any sweepstakes drawings.

How will I be reimbursed?

CITGO reimburses the Marketer weekly for all fuel-related discounts and all the other discounts within Club CITGO (Traditional Deals & Rewards) monthly. If you have any reimbursement questions, please contact your Marketer.

How much does it cost to participate?

CITGO is funding the technology implementation as well as the fuel discount during the promotional period.

How does a Retailer sign up to participate?

Enrollment in this promotion has ended. To have a location considered for any extension of this promotion, please contact your Marketer.

CLUB CITGO ROLLBACK PROMOTION FAQ