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  • 1. MK-styles

2. MK-styles Agenda Agenda DescriptionTarget audienceLocation and ProductsCost analysisCo-WorkersSWOT-analysisLocal competition 3. Description MK-styles should be a website where people get inspired by different styles, looks & brands where people get recommendations in style and beauty where people get special offers which are at a better price or they re hard to get in your country where they get links to the website of things they are interested in a little bit like a mixture of miacosa.de and stylfruits.de 4. Description website The website should be a little bit like a mix of Miacosa and StylefruitsMiacosa is a website where you can buy special products which arent so easy to get in german retail stores to a reasonable price.Stylefruits is a website where you are able to create your own style and - if you like the style you have created by your own - where you can buy products which meets your fashion criterias most 5. MK-styles Agenda Agenda DescriptionTarget audienceLocation and offersCost analysisCo-WorkersSWOT-analysisLocal competition 6. Target Audience The website is for people who have an internet connection because it is online and free of charge for everyone.However, the website and its style is predominately designed for people in the age of 15 to 30 years.Its developed for fashion consumers who needs inspiration, tipps and special products 7. MK-styles Our Website DescriptionTarget audienceLocation and offersCost analysisCo-WorkersSWOT-analysisLocal competition 8. LocationIn the beginning its enough to have a good working computer for creating the website and its infrastructure, but if the website gets more popular and frequented a more professional Web-designer and an office might be needed. 9. Offers The website will guide the customer to the provider where goods are available and to which price; e.g. www.zalando.deThe website is designed to offer special deals with international companies especially for products customers cant easily buy in german shops; e.g. EOS Lipbalm 10. MK-styles Agenda Agenda Description Target audienceLocation and offersCost analysisCo-WorkersSWOT-analysisLocal competition 11. Cost analysis Start up Costs: around 10.000 for electronic devices, designing the Website and advertising on pages like www.facebook.deIf the website gets more popular and more frequented further recurring operating costs are dependent on the number of office space needed the number of staff required 12. Goal were aiming for to get profitable at the end of the month to get profitable at the end of the month a pricing model which triggers a win-win-situation for the customer as well as the company; a percentage of the net value of the total goods purchased will be charged as a provision to the customers customers who will become loyal customers; a loyalty & bonus program will need to be set up in order to incentives regular purchases via the website close relationships to other fashion related websites; hence advertisements will be allowed on pre-defined revenue sharing model e.g. per click-fee profitable growth in retail as well as wholesale stores which increases the reach of customers without jeopardizing the own website 13. MK-styles Agenda DescriptionTarget audienceLocation and offersCost analysisCo-WorkersSWOT-analysisLocal competition 14. Co-Workersthe Co-workers should be fashionconscious persons who are friendly and hard working 15. MKstyles Agenda DescriptionTarget audienceLocation and offersCost analysisCo-WorkersSWOT-analysisLocal competition 16. SWOT-analysis Strength State of the art online shoppingOnline access to an internationalnetworkfashionScaleable and convenient shoppingWeakness Credit risk remainsat websiteIncrease market penetration via marketingspending onlyOnline shopping inherent return risk 17. MK-styles Agenda Agenda Description Target audienceLocation and offersCost analysisCo-WorkersSWOT-analysisLocal competition 18. Competition Marketing spending is required to penetrate the market and build up the market brandBoth marketing spending as well as the number of advertisements is vital to beat and outperform competition.Ability to place paid advertisements on other websites will increase its unique selling preposition.