Wires NX2 is our most comprehensive range of cables todate. Catering for every Audio, Visual or Data connectionrequirment you may have incorporating legacyconnections and then through to the latest in USB 3.0.Wires NX2 gives you the technological benefits when youneed them featuring minimal moulded connectors witha mix of gold and nickel terminals; these make theperfect cables to upgrade to.

The  Range

WiresNX2 Presentation

User friendly colour co ordinated packaging to easily

identify each range

In-Store racking layout

The  Range

We wanted to develop a pack that, whenpresented in-store as a range or individually,would stand out and draw the customer’sattention to it.The “experience” for the customer is highlightedIn the graphical presentation, easy-opening packsand premium specification of the cables.

Clear performanceindication via tabbed icons

An example of the pack front icons

Connector presentation hidesthe cabling within a card wrap, whilstclearly displaying connector heads

360 Degree visibilityof the connector

Simpli ed Cable names and clearlength indicators

WiresNX2 Presentation

The  Packaging

The packaging has been designed specifically toprovide the customer with all the informationrequired to source the correct cable quickly.The clear connectivity guide on the front and rear of the pack identifies the ports on the users products and which way the signal path should flow. The iconography on the pack also identifies the benefits of the connector clearly.

Detailed Connectivity Guidewith Signal Path indication.

Connector description and speci cationtranslated in 11 languages.

Techlink Search App

Barcode & Recyclability presented on the base

The  Packaging

The rear of the packs holds the detailed technicalinformation, connectivity diagram and theWeb-App link.The base of the packs highlights the recyclabilityOf the packaging and the sides of the pack containthe product translations.

An example of the connectivity diagram

Easy opening packaging

Reduced packaging dimensions

Recyclable packaging

Durable connectors designed to be easier to handle

Supported with freeWeb-App for customerssearching for the right cableInnovative Customer Experience making thechoice of cable easier

The  Range