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#49 2012 WIREMAG.COM 9

10 WIREMAG.COM #49 2012

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BY ANTWYONE INGRAM

tyle cannot be de!ned by a label. It is universal and forever evolving. Whether you are an avid thrift

shopper de!ning your own style while being glori!ed by street fashion photographers, a “label whore” feeding your habit with an unfathomable appreciation for designer collections down to the needle & thread, or an

ion through the art of design – fashion is a universal language. Individuality, expression, and liberation are just a few words that come to mind when thinking of fashion. Never able to be contained, or limited, fashion has no boundaries. Designers use personal inspiration, outside in"uences, or pull from an emotion they may be feeling at the time when compiling timeless collections.

Collection, Marc Jacobs pulled a copious amount of inspiration from the French Riviera and F. Scott Fitzgerald’s classic 1934 novel, Tender is the Night. Retro detailing, tailored suits, and bold stripes and prints dominate the collection. It also boasts vintage headwear and caps alongside the use of materials such as linen and seer

a punk rocker in Jamaica circa 1978, Marc Jacobs has delivered enough safari jackets, long board shorts, linen pea coats, and papaya prints on cabana shirts to put your “character” into motion. A Buick Riviera and rum cocktails on the beach are not included!

Images Credit: Marc Jacobs


FASHION UNLEASHED: MARC JACOBS


his fall, Spanish designer brand ES is unleashing Addicted, a more affordable athletic wear line meant for young guys who want a little edge

infused in their sports gear.

“The collection is sexy, comfortable and easy to wear, “ says designer Ed Suner. “It’s being called the little brother to ES, which I can agree with. It’s more playful and reckless.” According to Suner, Addicted maintains ES’ sporty style and superior !t but

Addicted pieces range from $18.00 to $70.00; with most items less than $30.

BRINGS THE SHAKE TO THE (RAIL) YARD

BY TYLER ABOUDI

Images Credit: Joan Crisol


Image Credit: Bruno Bernard

FASHION UNLEASHED: ADDICTED

“The quality of Addicted is far superior to comparable brands,” con!rms Nir Zilberman, CEO of Men’s Trends Agency. “The only difference is in the fabric. Where ES uses the !ne Italian fabrics

dicted exports less expensive cotton and modal fabrics from Spain and Portugal.”

“The same team that designs for ES designs for Addicted,” continues Suner. Yet, Addicted’s lower price point allows the designers to have more fun with the brand.

Says Zilberman, “It’s hard to believe the designers of ES, known for their bold innovation, are pushing boundaries even further; but they are with Addicted.”

Addicted was the !rst to introduce stretch mesh to long pants. As they do with the shorts and briefs, the mesh hugs the contours of the man’s frontal pouch and rear. Additionally, its full back

muscular shape.

They have also incorporated the stretch mesh in many of their tops. Aimed at shaping a man’s upper chest, tanks are looser around the waist (more forgiving to love handles) yet tighter around the arms and chest. It gives the illusion of a bigger upper build.

“Autumn tends to be a time many of us feel the need to cheat on our diets and workout routines,” says Zilberman. “Addicted’s fall collection is designed to be forgiving so no one has to know.”

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ISSUE #21 | 05/24/12/WIREMAGAZINE & STAY TUNED FOR WWW.WIREMAG.COM COMING THIS SUMMER“LIKE” US


COVER STORY: PISTOL PETE UNVEILS NEW SEXY CUTS FOR THE SUMMER

by Antwyone Ingram and Rafa Carvajal Pistol Pete

The summer has arrived and so has the heat. It is time to get your hands on the latest fashions in swimwear and underwear to show your bod in style this summer. This week Wire Maga-zine

passion for fashion. In 1997, he with his partner,

ward sportswear, athletic wear, swimwear, and underwear for men. Check out what they had to say about their brand and their new swimwear collection.

The name of the brand has a very playful, yet masculine feel. What was the inspiration behind the creation of Pistol Pete? What was the idea behind naming the brand Pistol Pete?

chandising where he learned every aspect of clothing manufacturing: design, pattern making, grading, sewing, marketing, etc. He always felt that men’s fashion was not exciting or detailed enough. While in school, he

erywhere he went, people would stop and ask him where he bought his clothes. Many people began paying him

ible designs for his employers very fast….thus he earned

shirts, the catalog company purchased the entire collec

men’s swimwear for them, which he did, and they loved it.


COVER STORY: PISTOL PETE UNVEILS NEW SEXY CUTS FOR THE SUMMER

What particular aspirations & expectations sur-rounded Pistol Pete upon its birth, and do you feel those expectations were met?We always strive for the brand to become internationally recognized for being both masculine and fashion forward.

Every brand re!ects a certain type of man. De-scribe the particular type of man that was in mind when creating Pistol Pete.The man who dresses to re!ect his own style and personality.

There are so many underwear and swimwear companies popping up, whether very personal boutiques or large-scale national and interna-tional brands. How do you feel Pistol Pete stands out from the rest?

ing and utilizing a wide array of fabrications and processes. Each season we take what we have learned from the previous collection and improve upon our designs and product.

Describe Pistol Pete in less than 5 words, what is the epitome of Pistol Pete?Infusing individuality into men’s fashion.

What suggestions, as a designer and as a suc-cessful brand, can you make to those struggling to stay relevant in the swimwear/underwear in-dustry?

same time, know when you need to step out of your comfort zone to evolve. Listen to your customer and keep the brand fresh.

Pistol Pete de"nitely stands out for it’s innova-tive designs; most notably its sexy cuts and bold design elements such as side buckles, ties, and waist belts. Where did you "nd the inspiration for such creative styles, and what inspired you to create the latest collection?

always been incredibly fond of vintage looks from the ‘30s, ‘40s, and ‘50s and we wanted to bring that clean sophistication from those eras into each collection.

Pistol Pete never falls short of sexy surprises and swimwear/underwear that is de"nitely risqué. Do you have any surprises for your large follow-ing in the near future?

men the option to be sporty, to be classic, or sometimes to

some new sexy designs from its box of tricks.

You also have quite a selection of sexy athletic wear. Can we expect to see more athletic wear in the near future or is your focus primarily on underwear and swimwear?De"nitely! Our athletic wear will continue to offer sport minded fabrics with a great deal of comfort, without sacri"cing style.


COVER STORY: POWER IN THE BRIEF

By Scott Marshall TEAMM8

ydney designer Michal Nicolas is the creative mas

inspired by Aussie sporting values of team spirit, determination, strength and masculinity for everyday champions. It’s available locally in retail shops and online at www.LaJock.com.

If Nicolas looks familiar to you, it may be because before launching his fashion empire, he was a popular club performer known for his heartfelt ballads and infectious dance beats. His debut single, a cover of Billie Ray Mar

and enjoyed global dance!oor success.

While developing the album, Nicolas paid the bills working for retail clothing labels. It was on a showroom !oor that his life’s dream changed from creating music to starting his own fashion label.

Most guys refer to the brand as team-8, but the correct pronunciation is team-mate, correct? A lot of people get confused but the name is in fact pro

‘mate’ in Australia is used to describe a male buddy or a friend. Our name embodies everything about the brand: Australia, the sporting values, the masculinity and the unity.

Is it true you started teamm8 from your living room?Yes! In the beginning, I operated and managed every

underwear, that’s it.

How did you grow so quickly?I was lucky to gain an international market almost instantly. Then, over the next few years, I introduced more underwear styles and then a basic swimwear line. When the swimwear line proved successful, I introduced a test

into the lifestyle sportswear brand it is today.


COVER STORY: POWER IN THE BRIEF

What is teamm8 doing to distinguish itself from the rest of the athletic wear collections on the market today? We’re unleashing fashion forward and stylish athletic wear that takes guys from the gym to a lunch date or to just hanging around all day.

Are teamm8’s underwear rises lower than most briefs?We do keep a low rise to all our briefs, but not ridiculously low. Comfort is our number one design rule and if the rise is too low then the brief is just not comfortable to wear all day.

What kind of man is teamm8 catering to?The savvy, style conscious guy who has an interest in body image and fashion but is not obsessed by it. He just wants to feel and look good in his own skin. I always

support team.”

How would you describe the 2012 summer col-lection? De!nitely our best yet. It’s bold, it’s wearable and it’s versatile … we’re all very excited about it.

The new underwear line is super sexy.We’ve gotten a little darker this season.

We certainly noticed that. While most design-ers went for brighter summer colors, you chose darker, sinister shades.I love to play with color. I spend a lot of time trying combinations that feel and look fresh and exciting. For this season, I wanted colors that conveyed an even mix of strength and masculine vulnerability.

The campaign images re!ect that.

We shot in a dingy dilapidated basement and asked the

the power and strength he holds within.

Is ‘Power’ the theme of your summer line?Yes, power is something all men want.

What advantages does a smaller company like teamm8 have over the bigger brands? How is teamm8 using the advantages to its power?

ury of dancing to the beat of their own drum. Decisions are made and acted upon quickly. We’re not dragged down by big corporate in"uences and strategies. We also take big risks.

teamm8 was founded on a huge risk. I believe you achieve nothing without playing life that way, and that’s exactly how we approach everything

Michal NicolasThe creative mastermind behind the

men’s sportswear label teamm8

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