wipro consumer care

SUMMER INTERNSHIP PROJECT PRESENTATION

SUBMITTED BY : SUSHANT PURI ROLL NO : 163XAVIER INSTITUTE OF MANAGEMENT & ENTERPRENUERSHIP ,

BANGALORE

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NIELSENWhether you're eyeing markets in the next town or across continents, we understand the importance of knowing what consumers watch and buy. That's our passion and the very heart of our business.We study consumers in more than 100 countries to give you the most complete view of trends and habits worldwide. And we're constantly evolving, not only in terms of where we measure, or who we measure, but in how our insights can help you drive profitable growth.Whether your business is a multinational enterprise or a single storefront, we believe innovation is the key to success, in both what you create and how you market your products and ideas. That's why we continue to develop better solutions to help you meet the needs of today's consumers, and find out where they're headed next.So let's put our heads together. We'll bring our insight to your business and help you grow.

WHAT WE MEASURE

RETAIL

ONLINE GLOBAL CONSUMER CONFIDENCE DIGITAL

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RMS( Retail Measurement Service)

Which companies/ brands are

present in the market?

How much business (value/volume) do these brands do?

How are these brands

distributed in the market?

What is the market share of

each brand?

The market can be understood by studying the Population Census (commonly available from Government agencies) and by profiling the Retail stores in the market

With the understanding of

Market Universe, we can then use a Sample based methodology to measure data for the entire market…

RMS METHODOLOGY

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RETAIL MARKET MEASUREMENT

Where does the population reside -

Major cities/Smaller cities? Rural population?

What type of retail environment is

prevalent – types of retail stores?

What store types/channels do

consumers buy from? What about

Modern Trade?

UNDERSTAND THE MARKET

STRUCTURE DETERMINE A

REPRESENTATIVE SAMPLE CAPTURE DATA MONTHLY

FROM STORES EXTRAPOLATE SAMPLE

DATA FROM UNIVERSE GENERATE FINAL DATABASE.

DEFINE

UNIVERSE

DESIGN SAMPLE

AUDIT DATA

CONDUCT AUDIT

PROJECT AUDIT DATA

GENERATE CLIENT

DELIVERABLES

RMS END TO END PROCESS

UNDERSTANDING RETAIL LANDSCAPE OF

DEODORANT MARKET IN INDIA ON THE

PERSPECTIVE OF

WIPRO CONSUMER CARE

What is the market size of Deodorants in India?

What are the major brands in India?

Which deodorant formats are seeing most dynamic growth?

What are the key trends in product development?

What is the market share, growth, sales and distribution of major players in the market?

What is the scope of Wipro consumer product to increase sales ?

Business questions ?

The main objective for this study to understand the scope where Wipro can grow and invest so to increase his sales and compete in the market ?

Larger can size of aerosol say 100 -300 Ml are growing in India for the category of deodorant.

As the category is driven by impulse buying behavior and has low brand loyalty, manufacturers are launching variants based on fragrances to remain strong.

users buying multiple brands or variants for different occasions also drove growth in this category.

Through offering lower price points, the use of smaller pack sizes can help increase the sales .

Introduction of new form like no gas only spray of Vini cosmetics is also driving manufacturers to innovate on there products.

There are more than 500 deodorant brands in India.

Evolving consumer preferences, lifestyle changes are some of the factors for pushing manufacturers to come up with a new product.

The urban youth is increasingly looking for grooming choices and deodorants are becoming an integral lifestyle product.

Deodorant is mostly present in urban market but slowly its penetrating urban market in India .

The Fragrance category is valued at INR 2910.8 crores in India and growing at 6.8%.

Deodorant is valued at 2,246 crores in India and is growing at 5.9 % .

Perfume is valued at 656.7 crores in India and is growing at 10%

Cologne is valued at 7.7 crores having a negative growth rate in India

Out of total fragrance category no of users men are (56.7%) and women are

(20.4%)

Urban market is the major market for fragrance category .

Category overview

Market overview Key trends Growth Drivers

Value in crores

Contribution from men (Val

in crs)

No of users men in %

Contribution from women (Val in crs)

No of users women in %

Fragrance 2910.8 1676.7 57.6 594.6 20.4

Category Performance All India

Value in

crores 2014

Value in

crores 2015

MS VAL%2014

MS Val%

2015

Growth % in

Val 2014

Growth % in Val2015

Vol in tons2014

Vol in tons2015

MS vol 2014

MSVol

2015

Growth % in

vol 14

Growth % in

vol15

AVG price /kg

14

AVG Price/ kg15

Fragrance 2,725.9 2,910.8 100.0 100.0 6.7 6.8 20,509.4 19,985.9 100.0 100.0 -0.9 -2.6 119.0 121.3

Deodorant 2,120.3 2,246.4 77.8 77.2 9.4 5.9 18,257.6 17,586.1 89.0 88.0 -0.3 -3.7 162.2 172.5

Perfume 597.0 656.7 21.9 22.6 -2.0 10.0 2,167.3 2,331.1 10.6 11.7 -5.3 7.6

Cologne 8.6 7.7 0.3 0.3 -5.9 -9.6 84.5 68.6 0.4 0.3 -12.6 -18.7

29.5

23.923.4

23.2

CONTRIBUTION FROM ZONES

north zonesouth zoneEast zoneWest zone

As compare to last year category by value it is growing by 6.8% because the Avg price / unit is increasing

If you see change in % vol is negative that means consumption is going down .

Similarly for deodorant segment it is growing in terms of Val by 5.9 %.

But if you see growth in vol its negative that is consumption decrease as the Avg price / unit is increased .

Major contributor in the category of fragrance is by men by adding (1676.7 crs ) and by women it is (594.6 crs).

So the Fragrance industry is Dominated by men covering (57.6%) and women are (20.4%) and rest are o

YE13 YE14 YE15

75.8 77.8 77.2

23.8 21.9 22.60.4 0.3 0.3

All India (U+R)

YEC14 YEC15

79.9 79.5

19.7 20.20.4 0.3

All India Urban

YEC14 YEC15

63.9

62.5

36.081204

4.40.0 0.0

All India Rural

Cologne

Perfume

Deodorant

MS % by VAL MS % by VAL MS % by VAL

All India Category Performance

All India urban

Val in crores

Vol in tons

%chg. vol

% Chg. VAL

Fragrance 2,516.5 17,570.

8 -2.9 6.6

Deodorant 1,999.9 15,712.5 -3.8 5.9

Perfume 509.1 1,791.0 6.7 9.3

cologne 7.6 67.3-18.9 -9.8

All India Rural

Val in crores

Vol in tons

%chg. vol

% Chg. VAL

Fragrance 394.3 2,415.1 -0.3 8.2

Deodorant246.5 1,873.7 -3.0 5.9

Perfume 147.6 540.1 10.5 12.3

cologne 0.2 1.3 -7.1 4.1

All India (U+R)

Val in crores

Vol in tons

%chg. vol

% Chg. VAL

Fragrance 2,910.8

19,985.9 -2.6 6.8

Deodorant 2,246.4

17,586.1 -3.7 5.9

Perfume 656.72,331.1 7.6 10.0

cologne 7.7 68.6 -18.7 -9.6

All INDIA ZONE PERFORMANCE (U+R)

YEC14 YEC15

77.2 76.2

22.7 23.7

0.1 0.1

North zone (U+R)

cologne

perfume

deodorant

YEC14 YEC15

89.1 88.4

10.2 11.00.7 0.6

South zone(U+R)

cologne

perfume

deodorant

North zone Vol in Tons

MS VOL

% chg. vol

Val in crs

% Chg. Val

Fragrance6,040.6

100.0-1.3

913.58.0

Deodorant 5,205.1 86.2 -2.6

663.36.7

Perfume 829.8 13.7 8.5

249.311.6

cologne5.8 0.1 -32.5

0.917.6

South zone Vol in Tons

MS VOL

% chg in

vol

Val in crores

% Chg. Val

Fragrance4,567.2

100.0-4.0

606.2 5.0

Deodorant 4,291.8 94.0 -4.7 536.0 4.2

Perfume 247.4 5.4 11.2 66.9 13.7

cologne27.9 0.6 -19.6 3.3 -14.4

MS % VAL MS % VAL

YEC14 YEC15

75.8 76.7

24.0 23.1

0.2 0.2

East zone(U+R)

Cologne

perfume

Deodorant

East zone Vol in Tons MS VOL % chg.

vol

Val in crore

s% Chg.

Val

Fragrance 4,636.9 100.0 -1.0 685.8 7.6

Deodorant 4,026.0 86.8 -1.4 526.0 8.8

Perfume 595.8 12.8 2.6 158.4 3.7

cologne 15.1 0.3 -21.8 1.4 -11.3

YEC14 YEC15

75.3 73.9

24.4 25.8

0.4 0.3

West zone(U+R)

Cologne

perfume

Deodorant

West Zone

Vol in Tons MS VOL % chg.

vol

Val incrore

s% Chg.

Val

Fragrance 4,741.2 100.0 -4.2 705.3 6.0

Deodorant 4,063.2 85.7 -6.1 521.1 4.0

Perfume 658.2 13.9 9.8 182.1 12.3

cologne 19.9 0.4 -9.3 2.1 -9.1

MS % VAL MS % VAL

Ludhiana

Lucknow

UTTARANCHAL

HARYANA

RAJASTHAN

UP

Delhi + NCR

12.1

25.7

26.2

76.9

80.1

175.3

257.1

NORTH ZONE

Value in Rs. Crores

(-0.7)

(-0.7)

(2.3)

(3.4)

(4.3)

(18.6)

(-1.9)

Vizag

Kochi

KERALA

Bangalore

Chennai

KARNATAKA

AP

Tamilnadu

10.4

15.6

62.9

80.6

93.2

143.6

155.5

174.0

SOUTH ZONE

Value in Rs. Crores

(-5.9)

(-3.7)

(-10.0)

(-1.2)

(-10.0)

(12.2)

(7.0)

(5.3)

BIHAR

ASAAM

NE

Kolkata

WB

43.2

58.2

67.3

119.1

279.6

EAST ZONE

Val in crores

(0.7)

(5.6)

(-6.4)

(14.1)

(-10.9)

Rajkot

Vadodara

Bhopal

Nagpur

CG

MP

GUJRAT

MAH

4.4

6.6

6.6

14.2

27.2

71.0

75.4

347.5

WEST ZONE

Val in crores

(-5.7)

(-8.5)

(-1.1)

(-16.2)

(-2.6)

(22.5)

(3.1)

(3.6)

Major Contributors from All the Zones

Value inside brackets represents growth in terms of volume

Top Five Manufacturers 2015 in Deodorant Category

BRANDS Volume in Tons MS Vol Growth in % vol Dealers in '000s Avg Price /

Unit

TOP COMPANIES

FRAGRANCE - DEODORANT 17,586.1 88.0 -2.6 1,267.8 172.5

VINI COSMETICS PVT LTD FOGG 2,509.9 12.6 2.8 568.7 202.7

HINDUSTAN UNILEVER LIMITED AXE 1,533.5 7.7 -16.8 462.8 173.9

I T C ENGAGE 1,786.2 8.9 16.4 286.0 184.0

J K HELENE CURTIS PARK AVENUE 1,303.1 6.5 1.0 339.1 173.5

MCNROE CONSUMER PRODUCTS LTD WILDSTONE 1,280.7 6.4 -15.9 389.7 180.4

WIPRO CONSUMER PRODUCTS YARDLEY 689.0 3.4 -14.7 176.4 165.7

MS Val%

18.8

9.2 8.77.7 7.4

2.7

Top 5 manufacturers in India VINI COSMETICS PVT LTD

HINDUSTAN UNILEVER LIM-ITED

I T C

J K HELENE CURTIS

MCNROE CONSUMER PRODUCTS P LTDWIPRO CON-SUMER PRODUCTS

422.8

205.6 195.7 171.9 166.3

77.7

Value in crores

Wipro consumer Product

All India (U+R)2015

All India (U+R)2014

Brand Value in crores MS % VAL % Chg Val Vol in

Tons MS VOL % Chg. Vol Avg Price/ unit

Yardley 59.5 2.0 -2.5 519.2 2.6 -6.68 171.7

Santoor 14.3 0.5 -36.3 127.8 0.6 -39.32 166.2

Aramusk 3.1 0.1 -2.3 35.4 0.2 -2.6 173.3

Brand Value in crores

MS % VAL

% Chg Val

VolIn

Tons MS VOL % Chg. Vol Avg Price/ unit

Yardley 61.1 2.2 -1.3 556.4 2.7 -2.36 168.5

Santoor 22.4 0.8 -20.8 210.6 1.0 -22.28 158.1

Aramusk 3.2 0.1 -25.3 34.5 0.2 -20.99 172.7

Wipro consumer Product is valued at INR 77.7 crores with a market share of 2.7% which got decreased from last year 87.4 crores with a rate of -11.4.

Growth in terms off volume for the year 2015 its declining with the rate of -14.67%

Value in Rs. Crs Dealers in '000s

77.7

176.4

97.2

207.1

99.1

251.5

100.0

208.0

All India (U+R)

WIPRO CONS PRODS

ADJAVIS VENTURE LTD

T T K HEALTH CARE

VANESA CARE PVT LTD

Vol inTons MS Vol % chg.

In vol MS Val% % Chg. Val Avg Price / Unit

VANESA CARE PVT LTD 790.4 4.0 12.5 3.4 17.6 184.8

T T K HEALTH CARE 884.3 4.4 3.0 3.4 17.5 113.0

ADJAVIS VENTURE LTD 648.4 3.2 139.0 3.3 161.0 194.4

WIPRO CONS PRODS 689.0 3.4 -14.7 2.7 -11.0 170.6

Wipro Consumer Product ALL INDIA (U+R)2015 VS Competitors

Top Competitors of Wipro are

Vanessa (Denver ,Envy) are two major brand with market share of 3.4%

TTK Health care (EVA )is a major brand with market share of 3.4%

Adjavis Venture Ltd (Layers shot & Layers wotta girl ) are two major brand with a market share of 3.3%

All India Rural Market (2015)

Fragrance category is valued at INR 246.5 crores in India . In all India rural market Wipro products are valuedAt 5.9 crores in India with a market share of 1.4% and declining wit a rate of -13.8 %. Santoor is major Brand which is doing good and contributing

3.5 crores in India apart from that Yardley is contributing 1.9 crores.

In terms growth in volume Wipro consumer product's are declining with a rate of -17.6%

North Zone Urban 2015 South Zone Urban 2015

East Zone Urban 2015

West Zone Urban 2015

Val in crores MS Val% % Chg

ValVol in Tons

% chg.Vol

DENVER 35.7 4.5 13.9 291.9 7.7

ENVY 10.8 1.3 -2.0 76.5 -2.6

LAYERS SHOT 23.0 2.9 264.7 150.4 244.0

LAYERS WOTTAGIRL 9.2 1.2 219.0 61.2 210.2

EVA 30.0 3.7 29.0 263.4 13.1

YARDLEY 11.2 1.4 -7.4 97.4 -10.8

SANTOOR 0.4 0.0 -55.3 3.3 -56.2

Val in crores MS Val% % Chg Val Vol in

Tons% chg.

vol

EVA32.7 5.9 0.8 296.4 -9.4

YARDLEY 24.2 4.4 2.7 211.5 -1.9

SANTOOR3.0 0.5 -58.0 27.4 -59.1


Val Vol in tons % Chg.Vol

LAYERS SHOT 15.3 2.8 256.4 101.4 241.1


ENVY 8.4 1.5 1.5 59.5 21.4

DENVER 8.3 1.5 1.5 67.2 26.5

YARDLEY 8.6 1.6 -0.9 74.6 -4.4

SANTOOR 5.9 1.1 -12.7 50.9 -17.9


ValVol inTons

% Chg.Vol

LAYERS SHOT 16.6 2.7 206.0 110.2 192.6

LAYERS WOTTAGIRL

6.4 1.0 175.7 43.0 168.9

EVA 18.4 3.0 18.3 15.4 99.6

YARDLEY 13.7 2.2 -5.7 119.7 -10.3

SANTOOR 1.6 0.3 -61.6 15.1 -61.8

DENVER 9.8 1.6 25.1 80.7 18.6

ENVY 4.0 0.6 -17.8 27.8 -21.1

North Zone Rural 2015 South Zone Rural 2015

East Zone Rural 2015 West Zone Rural 2015


ValVol in Tons

% chg.Vol

DENVER 2.3 2.0 10.4 17.8 3.8

ENVY 0.5 0.4 -16.9 3.5 -22.8

LAYERS SHOT 1.8 1.6 429.0 12.2 419.8


EVA 2.1 1.9 72.7 19.3 47.2

YARDLEY 0.1 0.1 -72.7 0.7 -74.6


Tons% chg.

vol

EVA4.1 7.9 48.5 37.1 29.2

SANTOOR 1.1 2.1 -22.4 10.1 -24.0

YARDLEY 0.6 1.1 -35.9 4.7 -39.3


Val Vol in tons % Chg.Vol

LAYERS SHOT 2.9 2.1 261.9 18.8 240.5


SNTOOR 1.6 1.2 10.9 13.7 2.4

YARDLEY 1.1 0.8 12.1 8.9 8.7


Tons% Chg.

Vol

ENVY 1.7 1.8 -47.3 12.5 -48.0

DENVER 1.0 1.1 -54.0 7.8 -56.2

EVA 1.5 1.6 115.4 13.9 99.6

LAYERS SHOT 1.4 1.5 284.3 9.2 263.4


SANTOOR 0.8 0.9 -3.7 7.3 -6.7

YARDLEY 0.2 0.2 45.0 1.6 40.5

Pack size Performance All India (U+R)

KAMASUTRA

PARK AVENUE

WILDSTONE

AXE

EVA

39.4

27.1

16.8

15.1

12.7

Top manufacturers All India (U+R) - YEC15(for 150 ml category)

Value in Rs. Crs

YEC15-14.8

23.4-13.1

244.6

1.8

328.6

120.2

10.4 20.5

All India (U+R) - YEC15-Basepacksize Per-formance

200.00

165.00

150.00

135.00

125.00

122.00

100.00

75.00

120.00

Vol in Tons

YEC 14

Vol in Tons

YEC 15

Growth in vol

14

GrowthIn vol

15

Growthin. Val YEC

14

Growth in ValYEC

15

Avg Price / Unit

YEC 14

YEC15

DEODORANT 18,257.6 17,586.1 -0.3 -3.7 9.4 5.9 162.2 172.5

150.00 ml 11,136.2 9,178.8 -16.4 -17.6 -10.3 -13.1 169.3 180.3

120.00 ml 2,467.5 2,808.3 63.5 13.8 75.2 20.5 193.0 204.3

165.00 ml 1,564.3 1,747.0 194.1 11.7 192.5 23.4 168.0 183.6

135.00 ml 185.6 622.4 -100.0 235.4 -100.0 244.6 195.3 200.7

125.00 ml 826.1 786.4 -8.1 -4.8 -0.1 1.8 121.5 130.0

122.00 ml 103.6 442.1 -100.0 326.8 -100.0 328.6 222.3 223.2

75.00 ml 367.8 370.1 10.2 0.6 -4.7 10.4 78.0 86.7

200.00 ml 430.0 351.6 -29.0 -18.2 -23.8 -14.8 175.4 183.7

150.00 75.00 125.00 100.00

76.9 0.6 0.1 0.1

677.6

10.6 0.4 0.3

All India (U+R) - YEC15(Wipro)

Value in Rs. Crs

Volume in Tons

% change in Value

Because of the continuous negative growth in the year 2014 & 15 Wipro is pulling down the deodorant segment.

Wipro is present in only 150 ml segment which is having a negative growth rate in 2015& 2014 as well . They don’t have any special promotion they are using regular promotion only . Wipro major brands has only women segment both in Yardley and santoor , they don’t have any other

variant. lavender , sandal , rose are main fragrance but again sku from this fragrance are very less in terms of market share and value in crs .

Major competitor for Wipro is TTK (EVA ) having a low price and variety in brands for women category . Wipro is doing good specially in south zone urban with his competitor so they should focus more on other

zones . Majorly because of ITC , VINI the category is growing they are pushing the segments of (122,135,165ml )

in both rural and urban . Major brands for 122 ml category is Hul (Axe), VINI (Fogg), ITC (Engage)

Recommendations and conclusions

Recommendations

What Wipro can do is to launch a new Product & sku in a category of 122,135,165 which are having a higher growth rate . With a different fragrance

Apart from that they can launch different variants of fragrance for both men and women category with the base pack size of 122 , 165 ml category .

With the base pack size of these category they can focus on rural market also where there competitors are doing well .

They can focus and work on promotion type like , value promo to increase there sales . Top brands like ENGAGE, AXE, are pushing value ,& volume promotions so Wipro can also do the

value promotions to increase sales . 150M+RS25OF VALUE PROMO , 150M+30M VOLUME PROMO

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Thank you

TO UNDERSTAND NIELSEN STORE OBSERVATION ON THE PERSPECTIVE OF USL +DIAGEO.

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STORE OBSERVATION

Nielsen Store Observations is the market leader , in store research for consumer product manufacturers. Understand what consumers observe at the shelf and monitor promotion activity, to test and analyze the impact of proposed planogram on the consumer or to evaluate if new product available and visible in a live in-store environment.

Key Benefits of store observation :

See what consumers see in-store and understand how that translates to sales and opportunities. To increase the market share and sales .

Understand what consumer observe at shelf what are there preference what they buy.

Work more effectively with the retailers to ensure that proposed products and promotion plans are worked out properly .

Monitor promotion activity .

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Store Observation helps answer client about Business issues like

New product introduction Line extension Package change Pricing In-store merchandising Product distribution and display Trade compliance Sales force effectiveness Out-of-stock evaluation Product restage Shelf location Return on investment

STORE OBSERVATION

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Brands List

Talisker 30Y Singleton 18Y

Johnnie Walker FamilyRed Black

Gold PlatinumBlue

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CHANNELS IN STORE OBSERVATION

Off premise Prestige on

premise Premium on

premise

Premium on premise with

off characteristic

BROWSABLE OUTLET

PREMIUM TRADE OUTLET

GENERAL TRADE OUTLET

PRESTIGE RESTAURANT

PRESTIGE BAR

PREMIUM RESTAURANTS

PREMIUM BARS

PREMIUM CLUBS

FINE DINE

NIGHTCLUB

PREMIUM LOUNGE

PRESTIGE CLUB

MASS ON PREMISE

MASS ON PREMISE WITH OFF

CHARACTERISTIC

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QDVP3: POWER OF DOING RIGHT THINGS CONSISTENTLY

QUALITY

DISTRIBUTION

VISIBILITY

PRICING

PROMOTION

PERSUASION

Ensuring quality in our brands so to Delights the customer.

Making sure availability of the right brands & sku are available in the right outlets.

Using planograming visibility for our brands & categoriesSo they are purchased more .

Ensuring that we optimize and provide the best value for usl- Diageo for our consumer.

Providing consumer offers that drive sales & ensure promising offers at outlets.

Motivating outlet staff to recommend and support our brands. To the customer

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STORE OBSERVATION PROCESS

The first step is auditor enters the channel type and captures the GPS coordinates of the store location in the SO application.

Pre loaded questions are answered and wherever photographs are required he captures it basically to look for negative incident , branding elements etc.

Check for Visibility of USL+Diageo signage from outside the store Check elements like Flex Board/Glow Sign Board, Gate Arch, Standees, Flanges are present or not.

Check if Branding elements inside the store are present or not . Ex: Branded Racks, Chillers, Gondolas, Bottle Glorifier, Bottle Stand etc.

Check for Price communication for Royal Challenge or McDowell's No.1 is present or not it can be in the form of – Brands price list, price on bottleneck, Posters etc.

Check if USL + Diageo products are dust free? If not take a picture

Check if USL + Diageo products placed in order of premiumness?Ex : first 750 ml the n 1l according to brand premiumness in a correct order like first JW red label , black label etc.

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USL STORE OBSERVATION PROCESS

Check if brand families are placed together and in a correct order of their premiumness .

These are the major brands of USL + DIAGEO and there order for planograming. Black Dog (Black Dog Black Reserve, Black Dog Triple Gold Reserve) Smirnoff Vodka (Smirnoff Regular Vodka, Smirnoff Flavours) McDowell's No1 (McDowell's No. 1 Whisky, McDowell's No.1 Diet mate, McDowell's No. 1

Platinum) Johnnie Walker (JW Red Label, JW Black Label, JW double black, JW gold , JW platinum, JW

Blue )

Check for USL + Diageo all sku are present or not if not mention it (2L, 1L, 750ml, 375ml, 180ml, 90ml, 60ml and 30ml.)

Check and Count of front facings of all brands in the shelf .

Check if the outlet have a beer chiller?

Capture relevant photos required for particular questions. For all the channels

Submit the survey if all the details are captured .

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Key finding from store observation

Channel 1Jubilant agriant consumer ltd No inside branding element Price list was not available Entrance element was not

there . Clean bottles dust free. Planograming is present

some brands were missing Some sku were missing.

Channel 2Karnataka hockey association club Check for menu card usl designed menu

card was there . Inside branding element was

present ,entrance branding element was present

All brands were available . No cocktail description in menu card . Bar counter was there but no sitting

area. Channel 3Nava Rasa bar & restaurant Entrance branding element for usl is

present Table branding elements were present In this channel palnograming is not

required. Shelf counter and price communication

was present Some of the brands and sku were

missing

Channel 4Mayura bar and restaurant Entrance branding element was not

there. Table branding element was not

there . Menu card is there but not designed

by usl. MSL is listed and available.

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Dash Board Select Time period – month/ quarter

Select channel

QDVP3 metrics

Graphical representation of monthly RPC level Outlet score

Tabular Representation of monthly RPC level outlet score.

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REPORTS

Availability Report

Availability of various brands at SKU level in stores for USL + Diageo and competition

Gap Report

Gives information on number of outlets where USL + Diageo SKUs are

not available and competition SKUs are

available

MSL Compliance (User Level) Report

Gives the MSL compliance of stores covered by different

TSEs

MSL Brand – SKU Wise Report

Gives the MSL compliance of

stores at Brand – SKU level

Shelf Share (Over All)

Gives the shelf share of various SKUs within the brand family and brands

across the total shelf space

Shelf Share (RCRS)Gives number of outlets where SKUs for RCW is (i) greater than, (ii) equal

to or (iii) lesser than RSW

Shelf Share (Store Level)Gives the shelf share of USL + Diageo brands in

stores covered by different TSEs

wipro consumer care

Documents