wip back to school webinars - designing haptics in mobile applications
DESCRIPTION
Haptics (touch feedback) is now available on millions of shipping Android devices. Immersion's tools for creating haptic UIs and games give developers unprecedented power to make apps that leap off of the screen and touch users. Join David Birnbaum, Immersion's senior user experience researcher, for a discussion of what makes a compelling haptic experience and how to create one for your product.TRANSCRIPT
© 2011 Immersion Corporation
David M. Birnbaum | Senior UX Researcher
hapticdesign
formobile apps
1Tuesday, August 30, 11
© 2011 Immersion Corporation
Reinforce gestures with haptic feedback.
Make your app feel like it sounds.
Make your app feel like it looks.
Create new social experiences not possible without haptics.
Social hapticsGesture hapticsVisual haptics Audio haptics
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© 2011 Immersion Corporation
The audience is the content.Marshall McLuhan
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© 2011 Immersion Corporation
Meet your audience.
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© 2011 Immersion Corporation
Point 1: Haptics taps in to embodied cognition to affect the user experience.
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© 2011 Immersion Corporation
•get a grip
•how does that grab you?
•i feel edgy
•standing on pins and needles
•s t r e t c h the imagination
a gripping experience
•only scratched the surface
•keep in touch
•a touching experience
•i’m deeply touched
•itching to go
•can you handle it?
•put on the finishing touches•he’s tactful •she’s tactless
•hold your own
•be on your toes
•makes my skin crawl•solid reputation
•a slimy character
•like a kick in the teeth
•make contact with
•don’t be pushy
•a mere slap on the wrist •like a slap in the face
•a hands-off policy
•a clinging personality
•a palpable lie
•she’s touchy
•touch and go•the personal touch
•walking on egg shells
•grasp an idea•he rubs me the wrong way
•a rough character
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© 2011 Immersion Corporation
embodied cognition
The idea that our cognitive processes are grounded in sensory behavior and motor actions.
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© 2011 Immersion Corporation
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© 2011 Immersion Corporation
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© 2011 Immersion Corporation
“Haptics makes it easier to type without making mistakes.”
Andrea, 28, Law Intern
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© 2011 Immersion Corporation
Call to action:Use haptics to make the phone (feel) more usable
Point 1: Haptics taps in to embodied cognition to affect the user experience.
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© 2011 Immersion Corporation
Agency TBWA\NebokoPhoto: Michael Harvey
CBS News Photo: Walter Geis
Point 2: Haptics fulfills a need for tactile gratification that is sorely missed.
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© 2011 Immersion Corporation
PUSH THE BUTTON.13Tuesday, August 30, 11
© 2010 Immersion Corporation—Confidential
#5D251E
#CBC1BB
“clink” sound when cup hits saucer
aroma comes outhere
Coffee UI
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© 2011 Immersion Corporation
Point 2: Haptics fulfills a need for tactile gratification that is sorely missed.
Call to action:Use haptics to buildmore realistic apps.
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© 2011 Immersion Corporation
Point 3: Haptics makes human communication more intimate and emotional.
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© 2011 Immersion Corporation
“Sometimes you want to keep in touch but you have nothing to write.”
Nauremon, 28, Early Adopter & Blogger
“There’s no substitute for human touch.”
Dave, 52, Firefighting Captain
“I could have avoided a fight by touching her hand.”
Tony, 42, Tour Guide & Rock Promoter
“In person you can look in their eyes, see their mannerisms.”
Sue, 57, Business Power User
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© 2011 Immersion Corporation
“No need to stop, it’s just my friend saying hi.”
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© 2011 Immersion Corporation
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© 2011 Immersion Corporation
“That’s hilarious – I can’t believe she’s doing this!”
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© 2011 Immersion Corporation
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© 2011 Immersion Corporation
“When our fingertips cross paths, she doesn’t feel so far away.”
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© 2011 Immersion Corporation
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© 2011 Immersion Corporation
Point 3: Haptics makes human communication more intimate and emotional.
Call to action:Use haptics to make jaw-dropping social experiences
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© 2011 Immersion Corporation
VISU
AL H
APTICS
GESTURE HAPTICS
AU
DIO
HA
PTIC
S
SOCIAL HAPTICS
Touch TrailsImmersivePinball
Face-to-faceconversation
Knock-Knock Alerts
Guitar performance
Haptic Guitar
Keyboard
Ping pong
Handshake
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© 2011 Immersion Corporation
how to design with haptics
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© 2011 Immersion Corporation
Make the phone more usable.
how to design with haptics
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© 2011 Immersion Corporation
Build apps that feel more real.
Make the phone more usable.
how to design with haptics
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© 2011 Immersion Corporation
Create amazing social experiences.
Build apps that feel more real.
Make the phone more usable.
how to design with haptics
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© 2011 Immersion Corporation
Lakoff, George and Johnson, Mark. (1999) Philosophy In The Flesh: the Embodied Mind and its Challenge to Western Thought. Basic Books. ISBN 0465056741
photosFlickr / Draw With Me, Touch Through The Glass / Akako Yamanaka ♥The Akatsuki's Pet♥
CBS News / CK One outdoor advertisement / Photo: Walter Geis
references
TBWA / Neboko Agency / Want a Beer? Heineken outdoor advertisement / Michael Harvey
credits
Bhalla, M., & Proffitt, D. R. (1999). Visual-Motor recalibration in geographical slant perception. Journal of Experimental Psychology: Human Perception & Performance. 25(4), 1076-1096.
http://marshallmcluhan.com/
Schiff, William, Foulke, Emerson, eds. Tactual Perception: A Sourcebook. Cambridge University Press, 1982.
Joshua M. Ackerman, Christopher C. Nocera, and John A. Bargh. Incidental Haptic Sensations Influence Social Judgments and Decisions. Science 25 June 2010: 328 (5986), 1712-1715. [DOI:10.1126/science.1189993]
Flickr / reachout / karimiaz (Ahmad Karimi)
Flickr / uphill walk / micsten (Michael Eccles)
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© 2011 Immersion Corporation
Immersion’s Got Apps Campaign
Help Immersion build a wall of Haptic Apps for Mobile World Congress (MWC ‘12) in Barcelona, Spain.–Show us your apps using the Immersion MOTIV UHL SDK
Add “Integrated with Immersion MOTIV Haptic Effects” to your description page.
–Launch in Android Market or any other Android application store –If your app is compelling, we’ll help you promote it and demo it at Mobile World Congress – Feb 2012 and other tradeshows
–AND drive connection to our OEM / Carrier partners
Contact us at [email protected]
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© 2011 Immersion Corporation
Inclusion in Immersion’s outreach to over 30 major technology & review channels including:– Engadget, PC World, AndroidPolice, Appolicious, VentureBeat/GameBeat,
Android Central, etc…
Highlight of your app in Immersion’s Feature App section of their Developer’s site (developer.immersion.com)
Inclusion in Immersion’s publicly issued press releasesPotential inclusion on Immersion promotional videos/animationsDemos to Immersion’s major OEM partners for bundling opportuntiesInclusion in Immersion demonstrations at upcoming tradeshows and conferences like AnDevCon, MWC, etc.
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Immersion Promos of Your Cool Apps
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