winter/spring - chch · source: numeris canada, total canada, individuals 2+, winter/spring 2019,...
TRANSCRIPT
Winter/Spring
CHCH Offers A Unique TV Opportunity
Hamilton Niagara Region
• CHCH is the only local TV station in the Hamilton Niagara region,
Canada’s 5th largest TV market (the Top 4 markets have at least 5 local stations).
• Our news is #1 by a long shot and the only relevant local news in this market.
• One local voice to reach a market of over 1.2 million consumers.
Toronto & Beyond
CHCH has been on the air for over 65 years and is proud to be one of Canada’s few remaining
independent TV stations. We are uniquely positioned to deliver unrivaled news coverage in our
local Hamilton Niagara market while also delivering regional Ontario coverage with a strong
lineup of US simulcasts, recognizable syndicated programs and popular movie titles.
• With wide appeal programs like 60 Minutes, 20/20, 48 Hours, & Empire, CHCH
reaches millions of viewers weekly across Toronto and the rest of Ontario.
Millions
Engage
With Us
Across
Multiple
Platforms
3 Million
Weekly
29,800
Followers
70,600
Followers
82.000
Followers
106,400
Followers
6,247
Wazers
767,521
Monthly
CHCH
Morning
Live
Evening
News
Source: Numeris Canada, Total Canada, individuals 2+, Winter/Spring 2019, Google Analytics, November 2019, social media sites, December 2019
CHCH
CHCH.com
CHCH
CHCH-TV
Digital
Amplification
Unlimited
CHCH
10,400
Followers
Morning Live
12,500
Followers
Available To Well Over 90% of Ontario
Note: CHCH is available in additional areas across Ontario, including the Peterborough/Kingston area through satellite and digital cable
Source: Mediastats, June 30, 2019
Prime-Time Anchored By Proven US Simulcasts
Strong Additions To The Lineup
Premieres:
January 7, 2020
Premieres:
January 26, 2020
Prime-Time Schedule
Highlighted = US simulcast programs
Italics = new program to CHCH
Program Time Monday Tuesday Wednesday Thursday Friday Saturday Sunday
6:00 PM
6:30 PM
7:00 PM
7:30 PMOut There with Melissa
DiMarco
8:00 PM
8:30 PM
9:00 PM
9:30 PM
10:00 PM
10:30 PM
11:00 PM
60 Minutes
(S-CBS)
Evening News at Six
Inside the Story
Access Hollywood (S-WBTS)
Agatha Christie's
Poirot (Jan 6-27)
Franklin & Bash
CHCH at the
Movies
Unforgettable
Gordon Ramsay's 24
Hours to Hell and
Back/Empire (S-Fox)
British Drama Night Justified
Sunday Blockbuster
Evening News at Eleven
CHCH at the
Movies
CHCH at the
Movies
20/20 (S-ABC)
48 Hours (S-CBS)
Classic Fun All Day
CHCH’s popular daytime retro programming airs from 10:00am – 6:00pm
Daytime Schedule
Italics = new program to CHCH
Program Time Monday Tuesday Wednesday Thursday Friday Saturday Sunday
6:00 AM
6:30 AM
7:00 AM
7:30 AM
8:00 AM
8:30 AM
9:00 AM
9:30 AM
10:00 AM
10:30 AM
11:00 AM
11:30 AM
12:00 PM
12:30 PM
1:00 PM
1:30 PM
2:00 PM
2:30 PM
3:00 PM
3:30 PM
4:00 PM
4:30 PM
5:00 PM
5:30 PM OJ Today (Nov 30) Tiny Talent Time
Cheers
The Monkees (ends Jan 17) / The Partridge Family (begins Jan 20)
St Elsewhere
Good Times (ends Feb 24) / One Day at a Time (begins Feb 25)
Taxi (ends Jan 27) / Sanford and Son (begins Jan 28)
Hill Street Blues
Matinee Movies/
PGA Tour Sun Round
(S-CBS or NBC) mostly
3-6pm
(begins Jan 26 )
Matinee Movies/
OJHL (until Feb 22)/
PGA Tour Sat Round -
(S-CBS or NBC) mostly
3-6pm
(begins Feb 29)
Happy Days
The Jeffersons (ends Jan 30) / The Facts of Life (begins Jan 31)
Morning Live
Long Form Program
Mork & Mindy
Laverne & Shirley
I Love Lucy
Bewitched
Hogan's Heroes
The Wonder Years (ends Feb 7) / I Dream of Jeannie (begins Feb 10)
New
s
Hamilton Niagara Region
Source: Numeris Canada, Winter/Spring 2019
*Morning, Early Evening, Late Evening (local news on local stations), Mo-Su
CHCH reaches over 90% of the
Hamilton Niagara market, an
area that spans from Burlington
to Niagara Falls.
1.5
0.2
0.2
0.2
0.2
0.1
0.0
CHCH News
CTV News
Global News
City News
CP24 News
CBC News
CTV Two News
Unparalleled Local Coverage
Dominant local news means full coverage of the Hamilton Niagara region, an area of the
Toronto/Hamilton EM that encompasses over 1.2 million people.
News Ranker – Key News Dayparts*Hamilton Niagara Region, Adults 25-54, Ratings
Source: Numeris Canada, Winter/Spring 2019
Hamilton/
Niagara
19%
Balance of
Ontario
81%
Strong Regional ReachStrong Regional Reach
A Sampling of Popular Programs
With Strong Regional Reach:
CHCH reaches over 3 million viewers across Ontario with a diverse schedule of US simulcasts,
movies and syndicated favourites that attract wide appeal across the entire province.
81% of CHCH’s “non news” viewership comes from outside Hamilton Niagara.
Average Minute AudienceNon News Programs
Ontario, A25-54
The Ideal Program Mix
CHCH’s unique schedule effectively and
efficiently reaches the entire Toronto EM and the rest of Ontario.
Wide appeal US simulcasts, syndicated
favourites and popular movies to reach the
whole Toronto EM and the rest of Ontario.
Dominant news in the western half of
the Toronto EM offering extensive
unduplicated news reach.
+
Ads That Are Seen Not Skipped
Average Minute AudienceM-Su 2a-2a, Ontario, A25-54
85% of CHCH’s audience comes from live viewing.
Source: Numeris Canada, Winter/Spring 2019, Mo-Su 2a-2a
Playback
Viewing
15%
Live Viewing
85%
A Wide Ranging Viewership
Source: Numeris Canada, Winter/Spring 2019, Ontario,
profile based on average weekly reach, Mo-Su 2a-2a
Demographic Avg Wkly Rch Profile %
Individuals 2+ 3,054,000 100%
Gender
Women 1,652,000 54%
Men 1,402,000 46%
Age
Individuals 2-11 201,000 7%
Individuals 12-17 161,000 5%
Adults 18-34 431,000 14%
Adults 35-54 759,000 25%
Adults 55-64 536,000 18%
Adults 65+ 966,000 32%
Key Buying Demos
Adults 25-54 959,000 31%
Women 25-54 506,000 17%
Occupation
Managers/Professionals 385,000 13%
Technical/Trade 231,000 8%
Sales 258,000 8%
Clerical/Labourer 237,000 8%
Self-Employed 154,000 5%
Education
College+ 1,388,000 45%
University+ 659,000 22%
Household Information
Home Owned 2,228,000 73%
Kids in Home 1,109,000 36%
HHI Under $30,000 450,000 15%
HHI $30,000-$50,000 561,000 18%
HHI $50,000-$75,000 639,000 21%
HHI $75,000-$100,000 492,000 16%
HHI $100,000+ 767,000 25%
A Website That Enhances Your TV Buy
• 767,521 Monthly Users
• 1,414,494 Monthly Sessions
• 2,157,924 Page Views Per Month
• Demographic Profile– Female: 59%
– Male: 41%
– Adults 18-24: 3%
– Adults 25-34: 22%
– Adults 35-44: 22%
– Adults 45-54: 23%
– Adults 55-64: 19%
– Adults 65+: 12%
Sources: Google Analytics November 2019
Ensure that your message is reaching all CHCH fans by adding CHCH.com
to your TV buy. Visitors to the site are younger and access their news
differently, making it a great compliment to our TV station.
67% of users are
within the key A25-54
buying demo.
Special Advertising
Opportunities
Lower Third Ads On CHCH
These 10 second graphic advertisements are a great way to get your brand noticed in-
show, over content while viewers are at their highest engagement level! Lower third ads
can be used to reinforce & build on your commercial campaign by reminding viewers of your
brand message or providing additional information like a website address or call-to-action.
They are high-impact and tough to miss or skip over during prime time shows from 7-11pm
or when watching CHCH by PVR!
Examples:
Rate: 50% of a 30 second ad (rate card)
Multi-zone Ad Opportunity
Weekly Investment of:
$795.00*
Production Cost: $500.00
Investment
High Frequency Invasive Ads At An Affordable Rate
Est. Weekly Impressions
A18+: 1,320,000
Source: Spring 2019 Rate Card
*Minimum two week investment
• Become a part of our viewer’s regular daily routine
• 10 second L shaped unit airing 40 times per week during Morning Live (M-F 6a-10a)
• Logo and/or creative will appear in the yellow highlighted area below.
Engage With CHCH’s Avid Fan Base
• CHCH’s Innovative consumer loyalty program - first of its kind for any TV broadcaster!
• Brand engagement = FREE rewards!
• Access over 40,000 highly engaged members
• Reach CHCH audience with TV promos, Morning Live mentions, digital impressions, newsletter & e-blasts to subscribers, opt-in database & more!
• Programmatic Advertising
• Display, Video & Native Ads
• Search Engine Marketing
• Search Engine Optimization
• Social Media Marketing
• Google Analytics
• Creative Services
• Content Development
Grow Your Business With Digital Marketing
Grow Your Business With Digital Marketing
Here are the components of digital marketing that will support your business
• Search Engine Marketing– Think of this as a foundation for your digital marketing
– Let people see you when they search online
– Ads on search results pages are very cost effective and highly targeted
• Search Engine Optimization– Ensure your website content delivers effective search engine results
– Develop custom content to build your brand
• Programmatic Advertising– Build your brand, promote specific offers, products and services with display & video ads
– We can access hundreds of websites and target relevant content at the page level
– Audience targeting let’s us reach people who are interested in your products and services
• Social Media– Junction Digital can create and manage social media and social media campaigns for you
• Custom Content– Junction Digital can set up and manage a content schedule across all your digital platforms
Pricing Model
Transparent Pricing ModelKeeping an eye on your costs is important.
Maximizing your ROI is our priority.
Dynamic PricingUnlike other companies, Junction Digital does not charge a fixed CPM for your ads. You pay our
cost price for your advertising rates.
Our Dynamic Pricing shows the rates you pay. Our management fees are identified separately.
The result is that you pay the market rate for your ads. You get the savings and more bang for
your buck.
Grow Your Business With Digital Marketing
In Summary
• The medium with the most viewers and highest engagement.
• 3.4 million viewers across Canada each week.
• Coverage of well over 90% of Ontario.
• Balanced delivery of the entire Toronto EM.
o Wide appeal prime-time programming and movies
to reach the Toronto CMA and the rest of Ontario.
o Dominant local news to reach the western half of the
Toronto EM.
• Live engaged viewers
• More than spots and dots. Contact your sales representative about
unique advertising opportunities beyond traditional brand sell.