winning with old school seo in 2016 (& beyond)

Winning With Old School SEO in 2016

(& Beyond)

@recalibrate #StateofSearch

@recalibratelinkedin.com/in/

recalibrate


2016 2017


“SEO IS DEAD”


Search Engines & SEOs(the internet’s original symbiotic

relationship)


https://moz.com/blog/can-you-guess-which-page-ranks-better


CTR & user behavior as ranking signals

make Google better


http://www.bls.gov/data/inflation_calculator.htm


ON-SITE OPTIMIZATION


Internal linksPage titles

H1sWritten content

Good code


Search engines need context


Search engines need context

(hint: so do people)


IL #1 IL #2 IL #3 IL #4

LOGOIL #5 IL #6

IL #1 IL #2CTA

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LOGOIL #5 IL #6

IL #1 IL #2CTA

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LOGOIL #5 IL #6

TITLE

IL #1 IL #2CTA

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LOGOIL #5 IL #6

TITLEBREADCRUMBS

IL #1 IL #2CTA

IL #3 IL #4

LOGOIL #5 IL #6

TITLEBREADCRUMBS

CONTENT

IL #1 IL #2CTA

IL #3 IL #4

LOGOIL #5 IL #6

TITLEBREADCRUMBS

CONTENT

TITLE

IL #1 IL #2CTA

IL #3 IL #4

LOGOIL #5 IL #6

TITLEBREADCRUMBS

CONTENT

TITLEBREADCRUMBS

IL #1 IL #2CTA

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TITLEBREADCRUMBS

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INTRO TEXT / VALUE PROP / HERO IMAGE

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LOGOIL #5 IL #6

TITLEBREADCRUMBS

CONTENT

TITLEBREADCRUMBS

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IL #1 IL #2CTA

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LOGO

LOGO IL #1 IL #2 IL #3

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TITLEBREADCRUMBS

CONTENT

TITLEBREADCRUMBS

CONTENT


What does it look like

above the fold?


IL #1 IL #2

CTA

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LOGO

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TITLE

BREADCRUMBS

CONTENT

BREADCRUMBS


CONTENT

TITLE

LINK BUILDING


Be empathic.


Be empathic.Be awesome.


Be empathic.Be awesome.

Help others achieve their goals.


https://moz.com/blog/putting-guest-post-outreach-theories-to-the-test-with-some-real-world-data

@JamesAgate


#1 – March 25th

#2 – September 20th

#1 w/ featured snippet – October 3rd

Results don’t always reveal themselves on the timeline we’d expect.

… or in the way we’d expect.


Just do you.


https://www.utahhumane.org/


“The Humane Society of Utah (HSU) had a record-breaking year, adopting out 11,318

animals in 2015 and achieved a no-kill status as the largest open admissions shelter in the state.”


B2B Link Building


Appreciate that things are changing.



Know the principles are static.



Know the principles are static.

Play to your strengths & others’ needs.


Thank you!


winning with old school seo in 2016 (& beyond)

Marketing