Winning the Connected Generation

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Post on 23-Jan-2017

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<ul><li><p>NET. TV</p><p>@faridferreWinning the Connected Generation</p></li><li><p>THE LANDSCAPE</p></li><li><p>Consumer has Shift...</p></li><li><p>Millenials vs Gen Z</p></li><li><p>Source: Nielsen, 2015</p><p>THEIR INTEREST</p></li><li><p>Source: Nielsen, 2015</p><p>Media Consumption</p></li><li><p>Source: Nielsen, 2015</p></li><li><p>Source: Nielsen, 2015</p></li><li><p>Source: Nielsen, 2015</p><p>Social Networker</p></li><li><p>Source: Nielsen, 2015</p><p>Googling &amp; Socializing</p></li><li><p>Source: Nielsen, 2015</p><p>Millenials most visited sites</p></li><li><p>Cool</p><p>=</p><p>Rebellion</p></li><li><p>THE STRATEGY</p></li><li><p>$</p><p>Commerce</p><p>Content Community</p><p>The Model</p><p>Marketing Management</p><p>ProductManagement</p><p>CustomerManagement</p></li><li><p>were not broadcasting company, were a content company</p></li><li><p>Femina</p><p>Women Entrepreneur</p><p>Body Conscious</p><p>WritersClub</p><p>Culinary Freak</p><p>Cooking Mama</p><p>Fashionista</p><p>Career Woman</p><p>WajahFemina</p><p>Petty S. FatimahChief Community Officer</p><p>Traditional &amp; Digital Content</p><p>Integrated Creative Communication, ICC</p><p>9 community grouping12.000 members (Wanwir)3C = Content, Community, Commerce</p><p>FEMINACOMMUNITYPLATFORM</p><p>FEMINA STORY</p></li><li><p>MONOCLE STORY</p><p>Integrated Content Engagement</p></li><li><p>AJ+ STORY</p><p>Smartphone Journalism</p></li><li><p>HUFFINGTON POST STORY</p><p>CONTENT Original Content</p><p> Blogger Network</p><p> Aggregration</p><p>TECHNOLOGY Open source </p><p>platform</p><p> Optimize for </p><p>content discovery</p><p> Data focused</p><p>AUDIENCE Bloggers community</p><p> Highly engaged </p><p>community</p><p> High value </p><p>demographic</p><p>DATA Real time</p><p> Marketing</p><p> Historical/trends</p></li><li><p>HIPWEE STORY</p><p>Make Viral!</p></li><li><p>MALESBANGET STORY</p><p>Unique Content, Multiplatform</p></li><li><p>JAWA POS STORY</p><p>Part of the show Philosophy</p></li><li><p>THANK YOU</p></li></ul>