winning strategies with facebook ads by paul steketee
DESCRIPTION
From the SMX Social Media Marketing Conference in Las Vegas, Nevada, November 18-20, 2014. SESSION: Winning Strategies With Facebook Ads. PRESENTATION: Winning Strategies With Facebook Ads - Given by Paul Steketee, @Steketee of @Addressomo. #SMX #13BTRANSCRIPT
๏ Body Level One ๏ level 2
๏ level 3 ๏ level 4
๏ level 5
MARKETING LAND
WINNING STRATEGIES WITH FACEBOOK ADS
SMX Social Media Marketing 2014 November 19 - 20, 2014 !ARIA Resort & Casino - Las Vegas, NV !
#SMXSOCIAL14 !
ADDRESSABLE + !SOCIAL + !MOBILE !
ADDRESSABLE+ SOCIAL
+ MOBILE
Presented by: !Paul Steketee Founder & Managing Director !The Addressomo Corporation !E: [email protected] !W: addressomo.com !
F: facebook.com/Steketee T: twitter.com/steketee L: linkedin.com !
ADDRESSABLE + SOCIAL + MOBILE !
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© 2014 The Addressomo Corporation.
ADDRESSABLE + SOCIAL + MOBILE !
MARKETING + ADVERTISING + MEDIA!
Ad Spend17%
Time Spend!83%!
We’ve Gone MobileThis is a Pivotal Moment
27% All Mobile Time
Spent daily
Facebook & Instagram
Source: Comscore ‘13
More Change in last 2 years than
previous 50
Source: Mary Meeker Internet Trends 2014
Mobile Desktop Mobile Desktop
Time Spent Ad$ Spent
$30 Billion Opportunity
Source: Meeker ‘14
“The convergence of social & mobile has given an
addressable audience online that's 100 times bigger than
ever before”
Jonah Peretti, Founder, BuzzFeed
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© 2014 The Addressomo Corporation.
ADDRESSABLE + SOCIAL + MOBILE !
MARKETING + ADVERTISING + MEDIA!
MORE TIME SPENT ON JUST A FEW PLATFORMS
Facebook Instagram Twitter Google Youtube Yahoo! Pinterest Microsoft
Mobile Time Spent Per Day in Minutes!
IN APPSTIME
86%
Source: Comscore ‘13
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© 2014 The Addressomo Corporation.
ADDRESSABLE + SOCIAL + MOBILE !
MARKETING + ADVERTISING + MEDIA!
Mobile Demands a New Breed of Platforms & Technologies Many existing targeting, tracking, and digital ad formats are not efficient in mobile
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© 2014 The Addressomo Corporation.
ADDRESSABLE + SOCIAL + MOBILE !
MARKETING + ADVERTISING + MEDIA!
Agencies
Planning & Buying Tools
Audience & Data Partners
Measurement & Analytics Tools
Verification & Certification Providers
Ad Servers
Exchanges, Networks, DSPs, SSPs
That is not a bad thing … Less is always More …
Like-a
& it’s easier on our eyes…!
Mobile Demands a New Breed of Platforms & Technologies
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© 2014 The Addressomo Corporation.
ADDRESSABLE + SOCIAL + MOBILE !
MARKETING + ADVERTISING + MEDIA!
The Facebook “Stack” Simplifies The Ad Tech Stack That is not a bad thing … Less is always More …
Agencies
Like-a
Atlas
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© 2014 The Addressomo Corporation.
ADDRESSABLE + SOCIAL + MOBILE !
MARKETING + ADVERTISING + MEDIA!
How Facebook Continues to Lead The Way
70% of online traffic associated with a Facebook Profile
Facebook has overcome the tracking hurdles associated with
cookies
Cross Device, Cross Platform
Reach extension across multiple mobile opportunities
Facebook Audience Network
People Not Cookies FB ID is 1 to 1 Expansive Reach
ADDRESSABLE + SOCIAL + MOBILE !
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© 2014 The Addressomo Corporation.
ADDRESSABLE + SOCIAL + MOBILE !
MARKETING + ADVERTISING + MEDIA!
Targeting Real People Creates Real Efficiencies
Mobile & tablet tracking challenges Cross device tracking
3rd Party Cookie Unique ID
Accurate
Persistent
Cookie deletion
Browser opt out (threat)
Cookies
Per
Person
1
Actual
Real
Person
3+
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© 2014 The Addressomo Corporation.
ADDRESSABLE + SOCIAL + MOBILE !
MARKETING + ADVERTISING + MEDIA!
Mobile Expansion: Audience Network Link Posts Video posts
Even More Scale with a tick of a box
No additional targeting
or creative needed
Atlas
From Brand to DR to Commerce — Real Marketing Outcomes
Nespresso USA Holiday eCommerce + Product Expansion
Success Stories Facebook Ads Deliver Through The Funnel
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© 2014 The Addressomo Corporation.
ADDRESSABLE + SOCIAL + MOBILE !
MARKETING + ADVERTISING + MEDIA!
Most Efficient Form of Prospecting: Facebook
NewsFeed CTR
4.8%
New Customer Acquisition
#1
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© 2014 The Addressomo Corporation.
ADDRESSABLE + SOCIAL + MOBILE !
MARKETING + ADVERTISING + MEDIA!
Best Source of New Customers: Facebook
More than Search
2.5x
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© 2014 The Addressomo Corporation.
ADDRESSABLE + SOCIAL + MOBILE !
MARKETING + ADVERTISING + MEDIA!
3 Things You Can Do Today To Get Started
3
Leverage the Full Suite of Facebook Ad Products & Placements: Multi-Product Listing, Video, Desktop, Mobile, Newsfeed, RHS
Place the Facebook Conversion Pixel & Target, Measure Real People, Not Cookies! Be Ready For Off Platform Growth by Harnessing Current on Platform Techniques
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๏ Body Level One ๏ level 2
๏ level 3 ๏ level 4
๏ level 5
MARKETING LAND
WINNING STRATEGIES WITH FACEBOOK ADS
SMX Social Media Marketing 2014 November 19 - 20, 2014 !ARIA Resort & Casino - Las Vegas, NV !
#SMXSOCIAL14 !
ADDRESSABLE + !SOCIAL + !MOBILE !
ADDRESSABLE+ SOCIAL
+ MOBILE
Presented by: !Paul Steketee Founder & Managing Director !The Addressomo Corporation !E: [email protected] !W: addressomo.com !
F: facebook.com/Steketee T: twitter.com/steketee L: linkedin.com !
THANK YOU!
addressomo.com !