winning new business with your website
TRANSCRIPT
“Winning new business with your website”
Breakfast meeting – Chorley Town Hall13th August 2013
Welcome to . . .
Overview
Introductions
Current Performance
Research
Continually Review
Tactical Planning
Summary
Takeaways
Who we are?
Daena HayhurstBusiness Manager - Digital & Outsourcing Services
Gemma BaldwinMarketing Manager
John TrimbleHead of Search
Who we are?
An eCommerce, Back Office & Digital Marketing Provider.
We support entrepreneurial businesses across the UK.
What we do?
Back Office Software
Web Design & Development
Digital Marketing
Infrastructure & Hosting
Order Fulfilment
Customer Care Centre
How about you?
Winning new business with your website
Introductions
Current Performance
Research
Continually Review
Tactical Planning
Summary
Takeaways
Does your website serve its purpose?
Generate up / cross
selling
Attract new
visitors Explain who you are &
your proposition
Convert visitors
into leads / customers
Inspire visitors to
take action
Encourage repeat
purchase
Track your website visitors
BOUNCE RATE
CONVERSION
TRAFFIC SOURCES
CONTENT
SOCIAL REPORTS
% NEW VISITORS
LANDING & EXIT PAGES
Investigate your users’ journey
users’ journey
Usability and Split Testing
Crazy Egg Insight
1) Heatmap
2) Scrollmap
Crazy Egg Insight
3) Confetti
4) Overlay
Winning new business with your website
Introductions
Current Performance
Research
Continually Review
Tactical Planning
Summary
Takeaways
Know your market online
WEBSITE NEWS DOWNLOADS VIDEOS TRAFFIC CTA’SBLOGDESIGN
PR
OD
UC
TS/ SER
VIC
ES
COMPETITORS
SOCIAL MEDIA
PROPOSITION
SEO PPCRANKING
EMA
IL
TARGET AUDIENCE
Performance Benchmarking
Search Metrics
Winning new business with your website
Introductions
Current Performance
Research
Continually Review
Tactical Planning
Summary
Takeaways
Build landing pagesImprove relevancy.
Test them for optimum performance.
Keyword targeting checklist
PAGE TITLE
HEADLINE
BODY TEXT
URL
IMAGES & IMAGE ALT ATTRIBUTES
INTERNAL & EXTERNAL LINKS
META DESCRIPTIONS
META KEYWORDS
http://moz.com/blog/visual-guide-to-keyword-targeting-onpage-optimization
Onsite optimisationImprove your page titles & meta descriptions.
Twitter Counter
Try different types of messages and content to increase your followers.
Facebook Insights
See how people are discovering and responding to your posts.
Winning new business with your website
Introductions
Current Performance
Research
Continually Review
Tactical Planning
Summary
Takeaways
Tactical Planning
SEO
SEARCH MARKETING
GOOGLE+
TESTIMONIALS
INFOGRAPHICS
BLOG
PPC TRADITIONAL
DISPLAY NETWORK
REMARKETING ONSITE OFFSITE
SOCIALMARKETING
CONTENT PLANING
IN MAILING
LINKEDIN ADS
PROMOTED TWEETS
FACEBOOK ADVERTISING
CONTENTMARKETING
WEBINARS
WHITE PAPERS CASESTUDIES
VIDEO
MANUAL
AUTOMATEDSEGMENTATION
FREQUENCY RELEVANCY
TIMELY
EMAIL MARKETING
Content Marketing
Does your delivery matchyour online strategy?
• Complete control at every touch point of your customer’s experience with the brand and product
• Save time, resource and ROI allowing you to concentrate your efforts on NPD and marketing
Winning new business with your website
Introductions
Current Performance
Research
Continually Review
Tactical Planning
Summary
Takeaways
Summary
• Analyse your current position
• Research changes and the strengths of competitors in your market
• Make considered improvements
• Create a tactical plan and schedule your activities
Winning new business with your website
Introductions
Current Performance
Research
Continually Review
Tactical Planning
Summary
Takeaways
Question Time
All those questions I meant to ask…
…but didn’t.
@ExactAbacusLtd
Please contact Daena Hayhurst for further information:
[email protected] 455 052 Ext.1337