winning at the sweet spot: amd radeon™ hd 6800 series · winning at the sweet spot: amd radeon™...
TRANSCRIPT
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Winning at the Sweet Spot:AMD Radeon
October 2010 | AMD Confidential NDA until 10:01 p.m. ET October 21, 2010
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| | October 2010 | AMD Confidential NDA Required2
Gamers have told us they want
Enthusiast GraphicsNo compromiseLatest technologyMassive performance
Performance GraphicsATI Radeon -class performance at a lower price
Multi Monitor
More flexibility, affordable
3D Stereo
For gaming and video playback
| AMD Radeon | October 2010 | AMD Confidential NDA Required2
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| | October 2010 | AMD Confidential NDA Required3
Sweet Spot Strategy
$250
$150ATI Radeon
HD 4800 Series
ATI Radeon
HD 5700 Series
Barts
TIMELINE
Cayman
ATI Radeon
HD 5800 Series
Antilles
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| | October 2010 | AMD Confidential NDA Required4
Barts
Design Goals
AMD Radeon -class performance optimizedat lower power and price
Best performance/watt, performance/mm 2
Fastest sub 150W card in the market
How? OptimizedATI Radeonseries architecture,improved functionality
| AMD Radeon | October 2010 | AMD Confidential NDA Required4
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| | October 2010 | AMD Confidential NDA Required5
TIMELINE
Performance Per Dollar
PE
RF
OR
MA
NC
E P
ER
$ in
GF
LO
PS
(COMPUTE POWER / LAUNCH PRICE)
4
6
8
0
2
20092007 20082006 2010
AMD Radeon
HD 6870
ATI Radeon
X1800 XT
ATI Radeon
X1950 XTX
ATI Radeon
HD 2900 PRO
ATI Radeon
HD 3870
ATI Radeon
HD 4870
ATI Radeon
HD 5870
Note: See slide 28 for additional information
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| | October 2010 | AMD Confidential NDA Required6
TIMELINE
Product Transition Plan
PE
RF
OR
MA
NC
E1
Q3, 2010 Q4, 2010
ATI Radeon
HD 5970
ATI Radeon
HD 5870
ATI Radeon
HD 5850
ATI Radeon
HD 5770
ATI Radeon
HD 5750
AMD Radeon
HD 6870
AMD Radeon
HD 6850
AMD Radeon
HD 6970
AMD Radeon
HD 6950
AMD Radeon
HD 6990
Note: See slide 28 for additional information
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| | October 2010 | AMD Confidential NDA Required7
More performance per areaAchieved through clocks speeds and configuration change
2nd generation DirectX11 designFaster tessellation and geometry throughput
New & improved image quality featuresAnti -aliasing and anisotropic filtering
Enhanced multimedia accelerationUVD3, AMD APP, Blu - ray 3D
Next - generation display technologyAMD Eyefinity Technology, HDMI 1.4a, DisplayPort 1.2
Refined Architecture
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| | October 2010 | AMD Confidential NDA Required8
Reconfigured core design
Up to 2.0 TeraFLOPS ofSingle Precision Compute
Up to 28 Gigapixels /sec
Up to 50 Gigatexels /sec
Enhanced tessellation unit
Dual rasterizers
14 SIMD engines
256 -bit GDDR5 memory interface
Better performance than
less silicon
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| | October 2010 | AMD Confidential NDA Required9
Improved Tessellation
Updated tessellation unit
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Hardware Tessellator Progression
Gen 1 ATI Radeon Fixed function PN triangles (TRUFORM)
Gen 2 Microsoft Xbox Displacement mapping, adaptive tessellation
Gen 3 ATI Radeon DirectX 10 compatibility
Gen 4 ATI Radeon DirectX 10.1 compatibility
Gen 5 ATI Radeon Performance enhancements
Gen 6 ATI Radeon DirectX 11 compatibility
Gen 7 AMD Radeon Improved thread management and buffering
Gen 8 AMD Radeon Scalability and off -chip buffering
Gen 1 ATI Radeon Fixed function PN triangles (TRUFORM)
Gen 2 Microsoft Xbox Displacement mapping, adaptive tessellation
Gen 3 ATI Radeon DirectX 10 compatibility
Gen 4 ATI Radeon DirectX 10.1 compatibility
Gen 5 ATI Radeon Performance enhancements
Gen 6 ATI Radeon DirectX 11 compatibility
Note: See slide 28 for additional information
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| | October 2010 | AMD Confidential NDA Required10
Believe Your EyesOctober 2010 | AMD Confidential NDA Required
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| | October 2010 | AMD Confidential NDA Required11
DirectX 11: Driven by Graphics
AMD has ushered in DirectX 11
Shipped over 25 million DirectX 11 -capable graphics
Collaboration with Microsoft
Collaboration with Game Developers
Commitment to a balanced approach
Utilizing all aspects of the technology
The Result: 14 games & 3 engines to date
Rapid adoption & commitment by Developers
Wide variety of DirectX 11 features implemented
| | October 2010| AMD Confidential11
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| | October 2010 | AMD Confidential NDA Required12
Turbine, we see ourselves as having a pioneering role in the 3D massively multiplayer role -playing game (MMORPG) space, being one of the first publishers to support DirectX 10. Thanks to our close partnership with AMD we have followed through with DirectX 11 support which is advantageous to Turbine in a number of ways, and allows our titles to be designed in a way that enables cutting edge
Christopher J. Dyl , Vice President, TechnologyTurbine
Studio Game Planned
Release1
EA Phenomic BattleForge Now
GSC Gameworld S.T.A.L.K.E.R.: Call of Pripyat Now
Codemasters DiRT 2 Now
EA DICE Battlefield: Bad Company 2 Now
Rebellion Aliens vs. Predator Now
THQ Metro 2033 Now
Turbine Lord of the Rings Online Now
Firaxis Civilization V Now
Codemasters F1 2010 Now
EA Medal of Honor Now
Turbine D&D Online: Eberron Unlimited Now
Capcom Lost Planet 2 October
Kylin MMO 2010
Ubisoft H.A.W.X. 2 2010
Eidos Deus Ex: Human Revolution Q1 2011
Unigine Unigine Engine (Heaven Demo) Now
Trinigy Vision Engine Now
EA DICE Frostbite 2 Engine 2011
Indicates AMD Gaming Evolved Partner
DirectX 11 Partnership Momentum
| | October 2010| AMD Confidential NDA Required12DirectX 11 game release dates are planned release dates based on information provided by ISVs and could change at any time.
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| | October 2010 | AMD Confidential NDA Required13
More Display Options than Ever Before
2 x miniDP 1.2 HDMI 1.4a 2 x DVI (DL-DVI+ SL -DVI)
Up to 6 displays supported* Reference design
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| | October 2010 | AMD Confidential NDA Required14
Continuous AMD Eyefinity Improvements
Multiple AMD Eyefinity display groups
Improved display configuration switching
Per-display color adjust
Display bezel compensation
AMD CrossFireX
AMD CrossFireX
Dialog repositioning
Window nudging
Extended mode maximize control
In development:
5x1 portrait display groupAutomatic HydraGrid layoutBezel -aware HydraGrid
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| | October 2010 | AMD Confidential NDA Required15
Multi - Display Leadership
Number of Simultaneous Displays Three to Six Limited to Three
Graphics Card Any DirectX 11 Card Select Cards Only
Market Segment All Segments Select Segments
Number of graphics CardsRequired
Single Dual
Motherboard Any Motherboard SLI Motherboard
Cost Wide Range of Budgets Very High
Power and Heat Low Very High
nVidia Surround
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| | October 2010 | AMD Confidential NDA Required16
Open Stereo 3D Initiative
Announced at GDC 2010
Interoperable hardware & software
Work with ecosystem partners to enable multiple solutions
Lower solution cost
Provide more choice and flexibility to our customers
Give customers an opportunity to differentiate
Gaming Middleware
Partners
iZ3DDDD
Display Partners
LG DisplaySamsung
CMIViewsonic
Glasses & Emitter Partners
Bit CauldronXpandRealD
Video/BD3D Playback Partners
CyberlinkArcsoftRoxioCorel
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| | October 2010 | AMD Confidential NDA Required17
AMD HD3D Technology for Stereo 3D Gaming
9, DirectX 10 and DirectX 11
Over 400 titles supported by middleware partners DDD and iZ3D
Attractive pricing for owners of AMD graphics cards
Native stereo 3D games coming in 2011
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