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  • Winning at the Sweet Spot:AMD Radeon

    October 2010 | AMD Confidential NDA until 10:01 p.m. ET October 21, 2010

  • | | October 2010 | AMD Confidential NDA Required2

    Gamers have told us they want

    Enthusiast GraphicsNo compromiseLatest technologyMassive performance

    Performance GraphicsATI Radeon -class performance at a lower price

    Multi Monitor

    More flexibility, affordable

    3D Stereo

    For gaming and video playback

    | AMD Radeon | October 2010 | AMD Confidential NDA Required2

  • | | October 2010 | AMD Confidential NDA Required3

    Sweet Spot Strategy

    $250

    $150ATI Radeon

    HD 4800 Series

    ATI Radeon

    HD 5700 Series

    Barts

    TIMELINE

    Cayman

    ATI Radeon

    HD 5800 Series

    Antilles

  • | | October 2010 | AMD Confidential NDA Required4

    Barts

    Design Goals

    AMD Radeon -class performance optimizedat lower power and price

    Best performance/watt, performance/mm 2

    Fastest sub 150W card in the market

    How? OptimizedATI Radeonseries architecture,improved functionality

    | AMD Radeon | October 2010 | AMD Confidential NDA Required4

  • | | October 2010 | AMD Confidential NDA Required5

    TIMELINE

    Performance Per Dollar

    PE

    RF

    OR

    MA

    NC

    E P

    ER

    $ in

    GF

    LO

    PS

    (COMPUTE POWER / LAUNCH PRICE)

    4

    6

    8

    0

    2

    20092007 20082006 2010

    AMD Radeon

    HD 6870

    ATI Radeon

    X1800 XT

    ATI Radeon

    X1950 XTX

    ATI Radeon

    HD 2900 PRO

    ATI Radeon

    HD 3870

    ATI Radeon

    HD 4870

    ATI Radeon

    HD 5870

    Note: See slide 28 for additional information

  • | | October 2010 | AMD Confidential NDA Required6

    TIMELINE

    Product Transition Plan

    PE

    RF

    OR

    MA

    NC

    E1

    Q3, 2010 Q4, 2010

    ATI Radeon

    HD 5970

    ATI Radeon

    HD 5870

    ATI Radeon

    HD 5850

    ATI Radeon

    HD 5770

    ATI Radeon

    HD 5750

    AMD Radeon

    HD 6870

    AMD Radeon

    HD 6850

    AMD Radeon

    HD 6970

    AMD Radeon

    HD 6950

    AMD Radeon

    HD 6990

    Note: See slide 28 for additional information

  • | | October 2010 | AMD Confidential NDA Required7

    More performance per areaAchieved through clocks speeds and configuration change

    2nd generation DirectX11 designFaster tessellation and geometry throughput

    New & improved image quality featuresAnti -aliasing and anisotropic filtering

    Enhanced multimedia accelerationUVD3, AMD APP, Blu - ray 3D

    Next - generation display technologyAMD Eyefinity Technology, HDMI 1.4a, DisplayPort 1.2

    Refined Architecture

  • | | October 2010 | AMD Confidential NDA Required8

    Reconfigured core design

    Up to 2.0 TeraFLOPS ofSingle Precision Compute

    Up to 28 Gigapixels /sec

    Up to 50 Gigatexels /sec

    Enhanced tessellation unit

    Dual rasterizers

    14 SIMD engines

    256 -bit GDDR5 memory interface

    Better performance than

    less silicon

  • | | October 2010 | AMD Confidential NDA Required9

    Improved Tessellation

    Updated tessellation unit

    1

    Hardware Tessellator Progression

    Gen 1 ATI Radeon Fixed function PN triangles (TRUFORM)

    Gen 2 Microsoft Xbox Displacement mapping, adaptive tessellation

    Gen 3 ATI Radeon DirectX 10 compatibility

    Gen 4 ATI Radeon DirectX 10.1 compatibility

    Gen 5 ATI Radeon Performance enhancements

    Gen 6 ATI Radeon DirectX 11 compatibility

    Gen 7 AMD Radeon Improved thread management and buffering

    Gen 8 AMD Radeon Scalability and off -chip buffering

    Gen 1 ATI Radeon Fixed function PN triangles (TRUFORM)

    Gen 2 Microsoft Xbox Displacement mapping, adaptive tessellation

    Gen 3 ATI Radeon DirectX 10 compatibility

    Gen 4 ATI Radeon DirectX 10.1 compatibility

    Gen 5 ATI Radeon Performance enhancements

    Gen 6 ATI Radeon DirectX 11 compatibility

    Note: See slide 28 for additional information

  • | | October 2010 | AMD Confidential NDA Required10

    Believe Your EyesOctober 2010 | AMD Confidential NDA Required

  • | | October 2010 | AMD Confidential NDA Required11

    DirectX 11: Driven by Graphics

    AMD has ushered in DirectX 11

    Shipped over 25 million DirectX 11 -capable graphics

    Collaboration with Microsoft

    Collaboration with Game Developers

    Commitment to a balanced approach

    Utilizing all aspects of the technology

    The Result: 14 games & 3 engines to date

    Rapid adoption & commitment by Developers

    Wide variety of DirectX 11 features implemented

    | | October 2010| AMD Confidential11

  • | | October 2010 | AMD Confidential NDA Required12

    Turbine, we see ourselves as having a pioneering role in the 3D massively multiplayer role -playing game (MMORPG) space, being one of the first publishers to support DirectX 10. Thanks to our close partnership with AMD we have followed through with DirectX 11 support which is advantageous to Turbine in a number of ways, and allows our titles to be designed in a way that enables cutting edge

    Christopher J. Dyl , Vice President, TechnologyTurbine

    Studio Game Planned

    Release1

    EA Phenomic BattleForge Now

    GSC Gameworld S.T.A.L.K.E.R.: Call of Pripyat Now

    Codemasters DiRT 2 Now

    EA DICE Battlefield: Bad Company 2 Now

    Rebellion Aliens vs. Predator Now

    THQ Metro 2033 Now

    Turbine Lord of the Rings Online Now

    Firaxis Civilization V Now

    Codemasters F1 2010 Now

    EA Medal of Honor Now

    Turbine D&D Online: Eberron Unlimited Now

    Capcom Lost Planet 2 October

    Kylin MMO 2010

    Ubisoft H.A.W.X. 2 2010

    Eidos Deus Ex: Human Revolution Q1 2011

    Unigine Unigine Engine (Heaven Demo) Now

    Trinigy Vision Engine Now

    EA DICE Frostbite 2 Engine 2011

    Indicates AMD Gaming Evolved Partner

    DirectX 11 Partnership Momentum

    | | October 2010| AMD Confidential NDA Required12DirectX 11 game release dates are planned release dates based on information provided by ISVs and could change at any time.

  • | | October 2010 | AMD Confidential NDA Required13

    More Display Options than Ever Before

    2 x miniDP 1.2 HDMI 1.4a 2 x DVI (DL-DVI+ SL -DVI)

    Up to 6 displays supported* Reference design

  • | | October 2010 | AMD Confidential NDA Required14

    Continuous AMD Eyefinity Improvements

    Multiple AMD Eyefinity display groups

    Improved display configuration switching

    Per-display color adjust

    Display bezel compensation

    AMD CrossFireX

    AMD CrossFireX

    Dialog repositioning

    Window nudging

    Extended mode maximize control

    In development:

    5x1 portrait display groupAutomatic HydraGrid layoutBezel -aware HydraGrid

  • | | October 2010 | AMD Confidential NDA Required15

    Multi - Display Leadership

    Number of Simultaneous Displays Three to Six Limited to Three

    Graphics Card Any DirectX 11 Card Select Cards Only

    Market Segment All Segments Select Segments

    Number of graphics CardsRequired

    Single Dual

    Motherboard Any Motherboard SLI Motherboard

    Cost Wide Range of Budgets Very High

    Power and Heat Low Very High

    nVidia Surround

  • | | October 2010 | AMD Confidential NDA Required16

    Open Stereo 3D Initiative

    Announced at GDC 2010

    Interoperable hardware & software

    Work with ecosystem partners to enable multiple solutions

    Lower solution cost

    Provide more choice and flexibility to our customers

    Give customers an opportunity to differentiate

    Gaming Middleware

    Partners

    iZ3DDDD

    Display Partners

    LG DisplaySamsung

    CMIViewsonic

    Glasses & Emitter Partners

    Bit CauldronXpandRealD

    Video/BD3D Playback Partners

    CyberlinkArcsoftRoxioCorel

  • | | October 2010 | AMD Confidential NDA Required17

    AMD HD3D Technology for Stereo 3D Gaming

    9, DirectX 10 and DirectX 11

    Over 400 titles supported by middleware partners DDD and iZ3D

    Attractive pricing for owners of AMD graphics cards

    Native stereo 3D games coming in 2011

    17