A NEW BRAND IN WINE INNOVATION

January 18th, 2014

Summary

(1) The concept

(2) The team

(3) The benefits of wine in a can

(4) The target consumers

(5) The future…

January 18th, 2014

1 – The concept : Why Winestar?

Lack of good quality wines in a small packaging (like wine by the glass)

Half bottles are not convenient (need a cork opener) and large quantity for 1 or 2

Small plastic (or glass) bottles cannot preserve the wine so producers are reticent

Glass is heavy and fragile, difficult to carry around (trek, picnic, delivery...)

Glass uses a lot of energy to be recycled…while aluminium is 100% recyclable, uses less energy and reduces the carbon footprint

January 18th, 2014

1 – The concept : What is the Winestar® concept ?

Delicious wines for every occasion

Designed for young and demanding consumers

Convenience : perfect for bars, outdoors, transports, hotels (minibars), home

An innovative technology applied to consumer goods

Ecological : the aluminium is 100% recyclable and reduces the carbon footprint

An ambition : create the brand that will lead the growth in wine consumption !

January 18th, 2014

1 - The concept – Wine awareness development

Unlimited source of great French wines appreciated and famous worldwide

A concept that revolutionizes the consumption of good quality and affordable wines.

An opportunity for small French wine regions to gain awareness worldwide

A vast potential in Europe and worldwide.

January 18th, 2014

1 – The concept : What’s in a can ?

We source high quality wines from independent wine makers from various French regions such as Languedoc, Bordeaux, Bourgogne, Rhone valley, Beaujolais, Loire valley, Provence, etc. all AOC wines and contest winners

Our first range is from Chateau de l’Ille, a famous Languedoc Corbières AOC domain which was awarded over 200 medals in wine competitions…

We developed a specific coating in the cans that prevent any contact between the wine and the metal. Protection from light, oxygen and humidity.

The wines are perfectly preserved and fresh, ready to drink !

January 18th, 2014

2 - Who is Winestar® ? : the origins

Winestar® is a startup company launched in 2012 in Paris

Cedric Segal is a not a product of wine education. Paris business school graduate, followed by 5 years experience in international trade in Japan

Wine amateur and wine consumer

Experienced in business development

January 18th, 2014

2 - Who is Winestar® ? : A lean organization

A network of sales agents :- Paris : 1 regional sales agent- Brittany : 1 regional sales agent- National : 1 sales agents person for supermarkets- Sales agents in Ireland, Belgium, Germany, Italy…

We are recruiting more sales agents in Europe !

International- Sales office in Shanghai, Asian logistics hub in Hong Kong

We are looking for international distributors worldwide !

January 18th, 2014

2 – Who is Winestar® ? : launched at Vinexpo 2013

January 18th, 2014

Winestar® booth at Vinexpo

Refreshing… Rosé wine in a can

2 – Who is Winestar® ? : Large national media coverage…

January 18th, 2014

2 – Who is Winestar® ? : and international coverage…

January 18th, 2014

2 – Who is Winestar® ? : TV coverage…

January 18th, 2014

3 – Benefits of wine in a can : market information

Glass bottles are stagnant in the single-serve packaging mix ; cartons are growing from a small base.

Real innovation required to encourage new consumers into wine market.

Supermarkets are the largest channels (about 40% of all wine).

Retailers looking for single-serve sub category.

Single serve appeals to a different demographic & creates new usage opportunities.

January 18th, 2014

3 - Benefits of wine in a can : benefits for the consumers

Singles and young couples at home now have the option to enjoy good quality wine by the glass, to stay or to go...

Develops new wine drinking opportunities at home, outside social gatherings

Alternative to beer, currently the only other alcohol beverage in an individual packaging...

A simple selection of good quality wines with a brand identity that brings confidence to a rather complex offering in French wines (Chateaux, appellation, etc.)

No need to go to the wine cellar for everyday drinking : consumers can fill their kitchen cabinet and “forget about it...”

January 18th, 2014

3 - Benefits of wine in a can : supermarkets and wine shops

Additional sales that supplement the wines in glass bottles

Increase of the basket value (currently around 4€ / bottle in France)

Take market share to the beer category

Countries new to wine requiring a smaller, more convenient and accessible entry point, for example in Asia.

January 18th, 2014

3 - Benefits of wine in a can : HoReCa

Ideal for outdoor where convenience, safety and speed of serving are important, for example outdoor concerts, festivals, sporting events, trekking, picnics, etc.

Where ease of transport, weight and storage as well as safety are important (e.g. airlines, cruise ships, trains etc).

Where a tamper-proof container resistant to humidity and varying temperature is important, such as hotel mini-bars.

Restaurants avoiding losses from spoilage of partially consumed bottles of wine.

Countries new to wine requiring a smaller, more convenient and accessible entry point, for example in Asia.

January 18th, 2014

4 – Target consumers

Based on category channel development to date and market intelligence, Winestar® has particular appeal to the following market segments:

Generation Y – a new generation of consumers are driving growth as they seek high quality, convenient, sustainable packaging formats which fit their on-the-go lifestyles and consumption habits.

For the 18-25 demographic there has been an explosion in stylish bars and a demand for premium quality drinks, including wine.

Young adults are turning to wine because they perceive it as more sophisticated than beer.

Women are drinking more wine and driving Rosé sales which they view as an entry point into the wine category.

January 18th, 2014

5 - The future developments

Development towards export markets : USA and Canada, South America, India, Australia, etc

The Crus Etoilés, a range of wines in limited editions from small vineyards of exceptional quality and prestigious appellations

Raising funds to develop the range and approach new markets

January 18th, 2014

Why is Winestar® different ?

We focus on high quality wine instead of the usual entry level wines one can find in the small packagings

We aim to create a powerful brand that will introduce wine by the glass in the homes

Focus on the brand, not the wine technical details

January 18th, 2014

January 18th, 2014

THANK YOU !

MERCI !

DANKE SCHÖN !