wine2wine asia: role of wine education in china-denver leong
TRANSCRIPT
Situation
Ì Only a small fraction Chinese spend on wine regularly.Ì Most Chinese consume alcohol but not tasting and
enjoying wine.Ì Many salespersons in China are selling wine with
minimum product knowledge.
The solution
Ì Education!
Ì I am a real example
Ì Education can change the mindset of ChineseÌ Education allow salesperson explain the
diversity of wine