windsor capital group, inc windsor management · pdf filewindsor capital group, inc windsor...

Windsor Capital Group, Inc Windsor Management Services

Ron Taylor, Vice President of Sales 707-330-7817

Paul Francisco, COO

814-880-0514

Patrick Nesbitt Jr. , Managing Director 310-283-8010

Windsor Capital Group, Inc.

Windsor Capital Group, Inc • 3000 Ocean Park Blvd. Suite 3010 • Santa Monica, CA 90405 2 Ph: 310-566-1100 • Fax: 310-566-1199 • www.windsormanagementservices.com

Our Company

Windsor Capital Group (“WCG”) and its subsidiary, Windsor

Management Services, headquartered in Santa Monica, CA

is a hotel ownership, development and management

company that has established itself as a well recognized

leader in the hospitality industry over the last 37 years. With

over 250 years of combined leadership experience, its

subsidiary, WCG represents the breadth and depth of

experience needed to be unmatched in hotel management

and development.

WCG has developed a highly effective leadership team

coupled with proprietary systems and programs that are

scalable for various hotel tiers and portfolio sizes with a

proven formula for superior bottom line performance for its

partners and owners.

We specialize in analyzing and perfecting hotel teams and

systems to maximize performance and asset value with an

ownership and entrepreneurial spirit. Our success is

measured by the superior performance of our bottom line and

enhanced value of each asset.

Our expertise is with hotel properties in the “upper upscale”

segment of the lodging industry. WCG is actively working on

its acquisition of upscale and focus service properties in

primary high barrier-to-entry markets. WCG believes these

investments will produce attractive risk-adjusted returns that

can be acquired at cyclically low prices in the current

economic environment. Coupled with superior management,

these properties will provide attractive returns from increased

business and higher rates as the economy improves.

Our Portfolio

WCG and its affiliates currently own and manage 10 upper

upscale and upscale tiered branded hotels flying the Marriott

and Embassy Suites flags across the United States as well as

managing an Embassy Suites hotel and a Courtyard by

Marriott for other owners.

Additionally, Windsor Capital Group, Inc. is approved to

manage full-service Hiltons, Doubletree Hotels and all other

Hilton brands as well as full service and focused service

hotels by Marriott, Hyatt, Starwood and IHG.

Because Windsor Capital Group, Inc. operates hotel assets

as both an owner and third party manager, our Windsor

Management Services team has a unique perspective on

operating high performing, high quality assets while

increasing their value and profitability. Our hotel portfolio

RevPar Index, in aggregate, is 123%+, utilizing top-of-class

hotel sales, marketing and revenue management services.

We take great pride in our strong sales and

marketing/revenue management corporate structure, an

area in which we excel over other management groups.

We ourselves are hotel investors and developers, and

therefore understand the owner and lender priorities. We

know what it takes to be successful and our strategies are

guided by one goal; maximizing the bottom line. We

operate hotels for our owners as intensively as our own,

utilizing all the drive, determination, experience and

knowledge our company collectively provides.

Windsor Management Services offers a “one-stop” source

for all aspects of hotel management. Our broad experience

in financing, renovation, operations, accounting, sales and

marketing and employee relations offer a distinct

competitive advantage and delivery of superior returns for

our hotels.



Our Management Philosophy

WCG’s management philosophy is to successfully address

the needs of the Owner, the employee and the customer. In

the long term, a management company cannot succeed if it

fails to keep the three constituents evenly balanced in

satisfying their objectives.

WCG manages properties by staffing each hotel with highly

qualified and capable general managers and sales personnel.

We provide the hotel staff with corporate support. Our

objective is to give the manager the best opportunity to

succeed by providing the tools they need such as training,

revenue enhancement modeling, national sales

representation, centralized accounting, knowledge and

awareness of best demonstrated practices, efficiencies in

purchasing, maximum engagement of franchiser provided

information and services and many more services.

At WCG the “Owner’s” mentality is firmly entrenched in our

perspective on management. We believe we are among the

best in cost and containment and operating efficiencies and

our profitability performance is evidence of this. We resist

“amenity creep” often proposed by those that seek only to

improve the revenues without considering whether or not

such additions will improve the bottom line. We are proactive

in appealing third party costs such as audit fees and property

tax valuations. We manage from the top line revenue to the

bottom line net operating income. This pursuit of higher profit

margins stems from our own ownership of many hotels.

At WCG we also have a strong understanding of the

importance of maintaining the asset. We have a long term

ownership perspective having sold only a very few of our

properties. Therefore, we bring to the table an ability to make

solid cost/value judgments on the maintenance and

improvement of hotel assets. Our extensive development

experience (we have built many hotels from the ground up)

also gives us knowledge as to how to approach projects,

whether they are small renovations or major expansions. At

any given time, WCG may have two or three hotels

undergoing major renovations and virtually all of our hotels

have at some point undergone major multi-million dollar

renovations.

Finally, WCG realizes that our customer has many lodging

options to choose from and our continued success

depends on a guest’s experience that meets or exceeds

their reasonable expectations. We focus our management’s

incentives not only on the performance to budget and

quality rating of the asset but also upon the guest

satisfaction scores for the hotel and its services. We work

hard to keep the quality of the asset at its best to exceed

quest expectations. We utilize our systems as well as those

of the franchisor to anticipate the needs of our customer.

WCG strives to ensure that each hotel under our

management become the market leaders in their segment.

In particular we would seek to achieve revenue per

available room or suite (REVPAR) premiums over their

direct competitors consistent with the majority of WCG’s

properties.



Revenue Growth Expertise and Strategy

Our award winning revenue management team is

unsurpassed in knowledge, excellence and dedication to the

discipline. For over 15 years we have hired, cultivated,

trained and refined an incredible pool of talent to oversee the

properties we own and manage. Experts their field, we have

a Vice President of Revenue Growth Services & Training and

an award winning Corporate Director of Revenue

Management with vast experience in what it takes to manage

the revenue management process from the pre-opening

through post-opening stages, all the way to managing a hotel

that is well-matured.

We have a unique dual revenue manager concept where we

partner one expert Revenue Manager with two properties,

increasing the benefits, focus, creativity, strategic planning

and resources while offering cost savings at the same time.

The revenue management triangle is executed with precision

at each property between the General Manager, Director of

Sales and Revenue Manager.

We have honed this system over the years so they perform

and communicate as a group to increase top line results and

maximize opportunities in group, transient and other business

at each hotel. In addition to the property revenue triangle, our

corporate director of revenue management provides oversight

but also offer critical above-property expertise, continual

analysis and scrutiny with a true entrepreneurial spirit. The

WCG corporate team not only challenges the revenue

mangers to increase performance but add a healthy

collaboration between Revenue, Operations and Sales &

Catering disciplines.



WCG Executive Team

Patrick M. Nesbitt, Chairman and CEO

Patrick M. Nesbitt, Sr. is the Founder, Chairman and CEO

of Windsor Capital Group, Inc., which is based in Santa

Monica, California. Mr. Nesbitt started his real estate career

at age 13, rehabilitating residential projects in his native

Detroit, Michigan.

Since he created Windsor Capital Group over 36 years

ago, the Company has become the largest private owner

and operator of Embassy Suites hotels. In addition, WCG

owns and manages a number of other hospitality assets

under the Marriott flag. WCG's development projects also

include office buildings, shopping centers, apartment

complexes and exclusive residential developments.

Neil Cohen, Chief Financial Officer

As Chief Financial Officer, Neil Cohen oversees the

Accounting, Accounts Payable, HR, Treasury Management

and Payroll functions for Windsor Capital Group’s

Corporate Office in Santa Monica, California. He also has

overall responsibility for the account functions for the hotel

portfolios, which currently includes a total of 12 branded

hotels. Prior to joining Windsor Capital Group, Mr. Cohen

held executive positions with Shearson Lehman Hutton

Inc., August Financial Corporation and The Stanford

Companies. In addition, he gained extensive experience in

the hospitality industry while serving seven years as the

Chief Financial Officer and Senior Asset Manager for

Ocean Park Hotels Inc. in Valencia, California. He has also

acted as a business consultant in the real estate, retail,

medical supplies, and environmental industries. Mr. Cohen

began his career at Coopers & Lybrand in El Paso, Texas.

Patrick Nesbitt, Jr., Managing Director

Patrick Nesbitt, Jr. has 12 years of experience in

developing multi-family, residential and commercial

projects. He was responsible for completing a highly

successful Windsor Luxury Apartment Project in Walnut

Creek, CA as well as repositioning and re-leasing the

500,000 sq. ft. Citadel Crossing Power Center. He has also

been responsible for refinancing several of the company’s

real estate loan portfolios.

Paul Francisco, Chief Operating Officer

Paul Francisco brings 35 years of hospitality experience to

Windsor Capital Group Inc. In his prior position as Regional

Vice President of Operations for John Q Hammons Hotels

& Resorts, Francisco was responsible for the operations of

32 different hotels with over 1 million sq. ft. of meeting,

convention and exposition space, consisting of Marriott,

Renaissance, Embassy Suites, Holiday Inn, Sheraton,

Courtyard, Residence Inn and Hampton Inn & Suites

brands. Under his leadership the Embassy Suites in La

Vista, NE earned its third consecutive #1 ranking as the

world’s best for the brand and the Embassy Suites in

Murfreesboro, TN was ranked #3 in the world.

Prior to his tenure with JQH, Paul was the Senior Vice

President of Operations for Shaner Hotel Group based out

of State College, PA with direct responsibility for 58 full-

and select-service nationally branded hotels. Paul is well

respected for his entrepreneurial spirit, creativity and

unique management programs which generate exceptional

results in revenue management, sales and operations.

Corporate Team:

Gina Estey, Vice President of Revenue Growth

Services and Training

Herman Turk, Vice President of Operations

Ron Taylor, Vice President of Sales

Monica Bonifazi, Corporate Director of Revenue

Management

Jose Benavides, Corporate Facilities Director

Janice Mack, Regional Controller

Phil Kraut, Corporate Director of Information

Technology

Jessica Garcia, Corporate Human Resources Director



Our Organizational Structure

Our headquarters in Santa Monica, CA houses our Executive Team including our Chairman and CEO, Managing Director, CFO, Director of Human Resources, Director of IT, Corporate Accounting, Payroll and support staff. Our COO is based out of Nashville, TN. We have Corporate Support in the following U.S. Cities: Asheville, NC – Atlanta, GA – Denver, CO - Dallas, TX – Nashville, TN, and Seattle, WA. These locations house our Vice President of Operations, Corporate Director of Revenue Management, Vice President of Sales, Corporate Facilities Director, Chief Operating Officer, Vice President of Revenue Growth Services and Training as well as their support staff. Again, we have developed a highly effective leadership team. This coupled with our proprietary systems and programs are completely scalable for larger hotel portfolio sizes. This proven formula for superior bottom line performance has given us a substantial competitive edge for our partners and owners. We consider our success by the measure of superior performance to the bottom line and enhanced value of each asset.

For more information please visit:

www.windsormanagementservices.com and www.wcghotels.com

WCG Owned and Managed

Hotel List by State

California

Embassy Suites Arcadia

Embassy Suites Brea

Embassy Suites Lompoc

Embassy Suites San Luis Obispo

Embassy Suites Santa Ana

Embassy Suites Temecula

Marriott Walnut Creek

Florida

Embassy Suites West Palm Beach

Georgia

Embassy Suites Alpharetta

Courtyard by Marriott Atlanta -

Vinings

Nevada

Embassy Suites Las Vegas

Convention Center

North Carolina

Renaissance Asheville

We have also been involved in 3rd

party

management or joint venture projects with

the following organizations:

WPM Construction: Embassy

Suites Downtown Denver

Convention Center, Homewood

Springfield MD

RLJ Lodging Trust: Embassy

Suites West Palm Beach Central

RSC & Associates: Hyatt St. Louis

DLJ Real Estate Capital Partners:

Vanderbilt Marriott, Embassy

Suites Galleria/Atlanta, Courtyard

Vinings/Atlanta, Courtyard

Charlotte, Courtyard Princeton,

Courtyard Lynchburg VA

http://www.windsormanagementservices.com/

http://www.wcghotels.com/



Click Here To View our Online Presentation

Company Fact Sheet

Founded 1974

Founder, Chairman, CEO

Patrick M. Nesbitt

Headquarters Santa Monica, CA

Satellite Offices

Nashville, TN – Asheville, NC – Atlanta, GA – Denver, CO - Dallas, TX - Seattle, WA

Owners Hotel Brand Board Seats

We hold board seats with Hilton Owners Advisory Council and Embassy Suites Franchise Board

Employees 1,200 (approximate)

Experience

Collective management experience of boutique hotels in: California, Florida, Georgia, Illinois, Maryland, New York, Texas, Virginia

30 + years managing hotels 250 collective years experience within the Windsor Executive Team alone

Experience with Marriott, Hilton, Starwood, IHG brands, as well as Independent, Boutique, Conference Center, Golf and Spa Resorts

Senior Management Experience

Over 30 years of Marriott and Hilton in-depth experience Operations-Sales-Marketing-Revenue Management-Public Relations

Human Resources-Finance-Asset Management

http://www.windsormanagementservices.com/presentation/

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