windsor artsfest

8/9/2019 Windsor ArtsFest

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The Festivals attracted a number of

people to the core who otherwise may

not have bothered

We were pleasantly surprised. The

feedback we got, we heard it over and

over, why cant we do this every

weekend - Chris Edwards

These Festivals were meant to attract

a more mature crowd

We wanted people to realize that our

downtown is safe, its clean, its friendly,

and it has a lot of great restaurants and it

has a lot to offer for people - Chris

Edwards


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TheThe ChallengesChallenges

Negative bar town image of downtown byNegative bar town image of downtown byWindsorites, safety concernsWindsorites, safety concerns

Perception that downtown is geared for tourists,Perception that downtown is geared for tourists,not Windsoritesnot Windsorites Tourism slowdown due to Passports, strongTourism slowdown due to Passports, strong

dollar, gas prices, Detroit casinos competition,dollar, gas prices, Detroit casinos competition,

border backups etc.border backups etc. Lack of retail (peopleLack of retail (people--retailretail--people)people) Eastward shift towards Festival Plaza/CasinoEastward shift towards Festival Plaza/Casino


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The Opportunity:The Opportunity:

Nowhere to go butNowhere to go but UP!UP!

Give Windsorites and tourists a reason to comeGive Windsorites and tourists a reason to comedowntown,downtown, often!often!

Boost downtown since the riverfront is home toBoost downtown since the riverfront is home tothe Odette Sculpture Garden, Dieppe Gardens,the Odette Sculpture Garden, Dieppe Gardens,Assumption Park, The Canadian Vietnam WarAssumption Park, The Canadian Vietnam WarMemorialMemorial

Encourage people to walk aroundEncourage people to walk around Create an informal western super anchorCreate an informal western super anchor Build on existing festivals, Farmers marketBuild on existing festivals, Farmers market

Promote a close foreign staycationPromote a close foreign staycation


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Objectives:Objectives:GENERATE BUSINESS FORTHE DOWNTOWN COREGENERATE BUSINESS FORTHE DOWNTOWN CORE

Give people a reason to come downtown,Give people a reason to come downtown, oftenoften Bring WindsoritesBring Windsorites backbackto downtownto downtown Attract more visitors to Windsor and especially to theAttract more visitors to Windsor and especially to the

downtowndowntown Build on our entertainment image but erase ourBuild on our entertainment image but erase our

reputation of being just a Sin Cityreputation of being just a Sin City

Revitalize the downtown into a place where people wantRevitalize the downtown into a place where people wantto spend more time, moneyto spend more time, money

Make downtown a place for familiesMake downtown a place for families Shine a light on one of Windsors most attractive sightsShine a light on one of Windsors most attractive sights

that is under utilized: Windsor riverfrontthat is under utilized: Windsor riverfront

Create traffic movement westward to the core.Create traffic movement westward to the core.


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VICTORIA DAY TO LABOUR DAY

(Every Saturday, Sunday and holiday Mondays

from May 22- September 6, 2010)


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CELEBRATION OF THE ARTS IN

WINDSOR THROUGHOUT THE SUMMER

Visual Art/Sculpture display along the

riverfront with items available for saleRoaming entertainers (buskers, magicians, jugglers,musicians, drama etc)

Open-air stage Eg. Motown


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OTHER AREA ART EVENTSOTHER AREA ART EVENTS

Art in the ParkArt in the ParkArt by the RiverArt by the RiverArt & SoulArt & Soul

Culture on QueenCulture on QueenVarious US art showsVarious US art shows

Art Festivals have become the modern day

equivalent of county fairs. Along with the art booths

there's entertainment, food and special activities for

kids - Elana Centor


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Provide the Continuity for other Downtown EventsProvide the Continuity for other Downtown Events

throughout the summerthroughout the summer

BluesfestBluesfest Festival EpicureFestival Epicure

Red BullRed Bull Emancipation DayEmancipation Day PridePride Carousel of NationsCarousel of Nations Buskerfest/Fringe FestivalBuskerfest/Fringe Festival Fireworks Display and SummerfestFireworks Display and Summerfest WSO concert seriesWSO concert series


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a variety of arts/entertainment from local visual anda variety of arts/entertainment from local visual andperforming artists displaying their talents in designatedperforming artists displaying their talents in designatedareas throughout the riverfront areaareas throughout the riverfront area

enjoyment for all ages (familyenjoyment for all ages (family--friendly)friendly) a way for downtown businesses to promote themselvesa way for downtown businesses to promote themselves

to touriststo tourists andand WindsoritesWindsorites

a way to bring people to the downtown,a way to bring people to the downtown, oftenoften

income for local talentincome for local talent Complimentary additions to existing festive atmospheresComplimentary additions to existing festive atmospheres CoCo--operative interactions with other festivals, events andoperative interactions with other festivals, events and

businessesbusinesses

provides every weekend:


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Event WindowEvent Window

Summer months (Victoria DaySummer months (Victoria Day -- LabourLabourDay)Day)

Weekends (Saturday, Sunday and holidayWeekends (Saturday, Sunday and holidayMonday from MayMonday from May--September)September)

TimeTime

--11 am11 am--5 pm5 pm for visual artistsfor visual artists

--3 pm3 pm--9 pm9 pm this is considered primethis is considered primetime for performerstime for performers


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Positive FactorsPositive Factors

Boosts morale and wellbeing of citizensBoosts morale and wellbeing of citizensfrom all walks of lifefrom all walks of life

Helps promote economic growth inHelps promote economic growth indowntown Windsor and spiraling outdowntown Windsor and spiraling out

Showcases Windsors artistic and culturalShowcases Windsors artistic and culturaldiversitydiversity

Brings families to the downtown coreBrings families to the downtown core Presents Windsor in a positive lightPresents Windsor in a positive light


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Spiral EffectSpiral Effect

This occurs when people are drawn to aThis occurs when people are drawn to acentral location and then begin to spiralcentral location and then begin to spiralout.out.

In economic terms this means people willIn economic terms this means people willbe drawn to downtown (specifically thebe drawn to downtown (specifically theriverfront) and then will expand outriverfront) and then will expand outtowards other areas of the downtown andtowards other areas of the downtown and

the city.the city.


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Types of performing artistsTypes of performing artists

Bill N. (variety performer), Wayne T. (magician),Bill N. (variety performer), Wayne T. (magician),Trixie (clown/musician), Sailor Sue (faceTrixie (clown/musician), Sailor Sue (face

painter/balloon artist)painter/balloon artist) Acoustic/folk musicians, Windsor Symphony,Acoustic/folk musicians, Windsor Symphony,

fiddlers, drum circles, Native musicians/displays,fiddlers, drum circles, Native musicians/displays,cultural musicians, medieval, dj/electronic, etccultural musicians, medieval, dj/electronic, etc

Belly dancers, poi spinners, gymnastics,Belly dancers, poi spinners, gymnastics,skippers, cultural dancers, acrobats, puppetskippers, cultural dancers, acrobats, puppetshow, slam poetry, breakdancers, etcshow, slam poetry, breakdancers, etc


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PerformersPerformers


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Types of visual artistsTypes of visual artists

Paintings, sculptures, crafts, pottery,Paintings, sculptures, crafts, pottery,candle makers, fine art, prints, fashioncandle makers, fine art, prints, fashion

and accessories, artisans, face painting,and accessories, artisans, face painting,air brush painting, temporary tattoo andair brush painting, temporary tattoo andhenna artists, cultural art, etchenna artists, cultural art, etc

Car show/display (CanadianCar show/display (CanadianTransportation Museum)Transportation Museum)

*all art is juried*all art is juried


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Coupon incentivesCoupon incentives

Information booth where patrons canInformation booth where patrons canpickpick--up various coupons and discountsup various coupons and discounts

from area businesses.from area businesses. This will aid in the spiral effectThis will aid in the spiral effect This will boost economic growthThis will boost economic growth

Businesses can include restaurants,Businesses can include restaurants,retailers and services (hair salons, cinema,retailers and services (hair salons, cinema,museums, etc)museums, etc)


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PromotionPromotion

Print media (flyers, brochures, print ads)Print media (flyers, brochures, print ads) Visual media (television, Youtube)Visual media (television, Youtube)

Electronic media (blogs, Facebook, Twitter,Electronic media (blogs, Facebook, Twitter,Myspace, Kijiji, forums)Myspace, Kijiji, forums) Booth space at festivals and tradeshowsBooth space at festivals and tradeshows Talent displays at malls, galleries, etcTalent displays at malls, galleries, etc

Networking with artists mailing listsNetworking with artists mailing lists Radio (ads and appearances on shows, IE.Radio (ads and appearances on shows, IE.

musicians)musicians)


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FundingFunding

Grants (local, provincial, federal, Trillium)Grants (local, provincial, federal, Trillium) Corporate sponsorships (various levels accordingCorporate sponsorships (various levels according

to contribution)to contribution) Charity sponsorship/volunteersCharity sponsorship/volunteers Private sponsorshipsPrivate sponsorships DonationsDonations

Booth spaceBooth space Fundraising initiatives (Dinners, Shows, Dances,Fundraising initiatives (Dinners, Shows, Dances,

Bingos, etc)Bingos, etc)


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bring you businessbring you business

be the stage to showcase the fantasticbe the stage to showcase the fantasticarts community in Windsorarts community in Windsor bring energy and excitement to thebring energy and excitement to the

downtown coredowntown core

grow to become a welcomed annual eventgrow to become a welcomed annual event


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Next StepsNext Steps

Your preliminary approval to moveYour preliminary approval to moveforwardforward

Create a detailed plan of actionCreate a detailed plan of action Seek your final OKSeek your final OK Seek approval from the CitySeek approval from the City Get going!!Get going!!

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