windermere real estate will dominate palm springs in 2010
DESCRIPTION
Real Data Strategies, Inc delivers empirical proof that Windermere will continue to dominate the Coachella Valley real estate market in 2010. The extensive and sophisticated Internet strategies employed by Realtors Stephen and Greysha Love further ensure success.TRANSCRIPT
Owning 2010 --And Beyond!
Today’s Agenda• The competitive landscape for agents.
– Too many agents chasing too few deals.• Your firm’s competitive landscape.
– Market share strengths.– Competitor vulnerabilities.– Destination: Windermere! Recruiting successes that
have grown your firm.• Listing strategies for maximum success in 2010.
– Markets deserving your focus.– Review of talking points & Q and A.
About Real Data Strategies, Inc.
• The nation's leading analysts of Multiple Listing Service data:– 18 year history in objective, factual service to
leading (and competing) real estate brands, firms and agents.
– Considered the “JD Power” of real estate.– Primary source of statistical analysis and
market commentary to The Desert Sun.– Leading provider of MLS data-based
consulting and analysis services in the US.
Your Competitive Landscape
Percent of Licenses ActiveIn Desert Area Multiple Listing ServiceJanuary 1, 2009 through December 31, 2009
Based on data supplied by Desert Area Multiple Listing Service and its member Association(s) of REALTORS, who are not responsible for its accuracy. Analysis dates are January 1, 2009 through December 31, 2009. Does not reflect all activity in the marketplace.
Copyright © 2010, Real Data Strategies, Inc. All rights reserved.
Active / 2,358 73.2%
Inactive / 864 26.8%
Total Closed Volume by Active AgentsIn Desert Area Multiple Listing ServiceJanuary 1, 2009 through December 31, 2009
1% 5%10%
25%
12%
34%
48%
71%
89%
50%
0.0%
20.0%
40.0%
60.0%
80.0%
100.0%
Percent of Active Agents Percent of Volume
These cumulative results do not include buyers represented in agent-level double-end transactions, which are not verifiable.
Based on data supplied by Desert Area Multiple Listing Service and its member Association(s) of REALTORS, who are not responsible for its accuracy. Analysis dates are January 1, 2009 through December 31, 2009. Does not reflect all activity in the marketplace.
Copyright © 2010, Real Data Strategies, Inc. All rights reserved.
Total Closed Volume by Active AgentsIn Desert Area Multiple Listing ServiceJanuary 1, 2009 through December 31, 2009
$22.2$12.4
$7.9$5.4
$3.7$2.8
$2.2$1.3
$0.6$0.2$0.0
$0.00 $5.00 $10.00 $15.00 $20.00 $25.00
Top 24 ( 1% ) of Active / $262K ASPNext 47 ( 2% ) of Active / $289K ASPNext 47 ( 2% ) of Active / $303K ASP
Next 118 ( 5% ) of Active / $288K ASPNext 118 ( 5% ) of Active / $291K ASPNext 118 ( 5% ) of Active / $289K ASPNext 118 ( 5% ) of Active / $236K ASP
Next 589 ( 25% ) of Active / $231K ASPNext 590 ( 25% ) of Active / $221K ASPNext 589 ( 25% ) of Active / $154K ASP
Next 864 Agents
These results show the production cultures of agents based on their rankings. Note the large pro-duction differences between top producers and those in the bottom 50% of active agents.
Based on data supplied by Desert Area Multiple Listing Service and its member Association(s) of REALTORS, who are not responsible for its accuracy. Analysis dates are January 1, 2009 through December 31, 2009. Does not reflect all activity in the marketplace.
Copyright © 2010, Real Data Strategies, Inc. All rights reserved.
What FirmIs The Clear
Destination for Career RE
Professionals?
Count of Active Agents in Top 1%of Total Sides Units ClosedIn Desert Area Multiple Listing ServiceJanuary 1, 2009 through December 31, 2009
5
2
2
1
0 2 4 6
WINDERMERE REAL ESTATE
RE/MAX REAL ESTATE CONSULTANTS
COLDWELL BANKER RES/NRT
18 OTHER COMPANIES (EACH)
Based on data supplied by Desert Area Multiple Listing Service and its member Association(s) of REALTORS, who are not responsible for its accuracy. Analysis dates are January 1, 2009 through December 31, 2009. Does not reflect all activity in the marketplace.
Copyright © 2010, Real Data Strategies, Inc. All rights reserved.
We Are Careful About
Buyer Agency Results!
Consider These NAR Stats…
“Double End Suspect” Agents WithHigh Dual Agency Transaction Count
In Desert Area Multiple Listing ServiceJanuary 1, 2009 through December 31, 2009
120
28
22
20
18
17
17
64
21
13
12
18
10
9
0 35 70 105 140
SANIN, EDDIE - 53%
LAMBROSE, KAREN - 75%
CARTER-KENZY & ASSOC. - 59%
MEUSE, BRIAN P - 60%
DUNCAN, MICHAEL - 100%
ROSE, SHARON - 59%
MARTINEZ, JESUS - 53%
Based on data supplied by Desert Area Multiple Listing Service and its member Association(s) of REALTORS, who are not responsible for its accuracy. Analysis dates are January 1, 2009 through December 31, 2009. Does not reflect all activity in the marketplace.
Copyright © 2010, Real Data Strategies, Inc. All rights reserved.
Our Advice:Do NOT trust
unverifiable MLS data without asking questions,
ORhaving your ownactual knowledge
of reported results!
Our Conclusion:While not ALL dual agency
business in the MLS is reported incorrectly,
enough IS that we do not want offenders to benefit
from erroneous data.
Our Solution:We report agent-level buyer
transactions as either“Co-Op” or “Double End.”
We report Total Sides transactions as
“Minimum” or “Maximum.”
RDS Accuracy Processes
• Every transaction is viewed by human eyes.
• Eliminate all duplicates.
• Correct bad list & sale prices.
• Correct bad property geography.
• Keen awareness of buyer agency data discrepancies and reporting strategies.
Windermere Footprint
Sellers Represented by Windermere Real Estate
By Property Location in Desert Area MLSJanuary 1, 2009 through December 31, 2009
181172
168135134
127109
10482
59
0 50 100 150 200
RANCHO MIRAGE / 92270DESERT HOT SPRINGS / 92240
LA QUINTA / 92253PALM DESERT / 92211
PALM SPRINGS / 92262CATHEDRAL CITY / 92234
PALM DESERT / 92260PALM SPRINGS / 92264
INDIO / 92201COACHELLA / 92236
Based on data supplied by Desert Area Multiple Listing Service and its member Association(s) of REALTORS, who are not responsible for its accuracy. Analysis dates are January 1, 2009 through December 31, 2009. Does not reflect all activity in the marketplace.
Copyright © 2010, Real Data Strategies, Inc. All rights reserved.
The one market on this chart in which Windermere does not lead!
Sellers Represented by Windermere Real Estate
By Property Location in Desert Area MLSJanuary 1, 2009 through December 31, 2009
5037
231717
1614
119
8
0 11 22 33 44 55
INDIO / 92203INDIAN WELLS / 92210
YUCCA VALLEY / 92284BERMUDA DUNES / 92203
BEAUMONT / 92223SALTON CITY / 92275
BANNING / 92220THOUSAND PALMS / 92276
JOSHUA TREE / 92252DESERT HOT SPRINGS / 92241
Based on data supplied by Desert Area Multiple Listing Service and its member Association(s) of REALTORS, who are not responsible for its accuracy. Analysis dates are January 1, 2009 through December 31, 2009. Does not reflect all activity in the marketplace.
Copyright © 2010, Real Data Strategies, Inc. All rights reserved.
Market Share
Sellers Represented byLeading Real Estate Firms
In Desert Area MLSJanuary 1, 2009 through December 31, 2009
1,542
974
573
448
435
351
267
0 450 900 1,350 1,800
WINDERMERE REAL ESTATE
COLDWELL BANKER RES/NRT
RE/MAX REAL ESTATE CONSULTANTS
TARBELL REALTORS
KW - LA QUINTA / 92253
ROSENTHAL & ASSOCIATES
REALTY EXEC - PALM SPRINGS / 92262
Based on data supplied by Desert Area Multiple Listing Service and its member Association(s) of REALTORS, who are not responsible for its accuracy. Analysis dates are January 1, 2009 through December 31, 2009. Does not reflect all activity in the marketplace.
Copyright © 2010, Real Data Strategies, Inc. All rights reserved.
Sellers Represented byLeading Real Estate Firms
In Desert Area MLSJanuary 1, 2009 through December 31, 2009
$512
$281
$132
$96
$87
$66
$59
$0 $150 $300 $450 $600
WINDERMERE REAL ESTATE
COLDWELL BANKER RES/NRT
RE/MAX REAL ESTATE CONSULTANTS
TARBELL REALTORS
KW - LA QUINTA / 92253
PRU CA / HAMPTON
ROSENTHAL & ASSOCIATES Millions
Based on data supplied by Desert Area Multiple Listing Service and its member Association(s) of REALTORS, who are not responsible for its accuracy. Analysis dates are January 1, 2009 through December 31, 2009. Does not reflect all activity in the marketplace.
Copyright © 2010, Real Data Strategies, Inc. All rights reserved.
Average Closed Listing Price of Leading Real Estate Firms
In Desert Area MLSJanuary 1, 2009 through December 31, 2009
$332
$325
$289
$230
$215
$200
$168
$0 $100 $200 $300 $400
WINDERMERE REAL ESTATE
PRU CA / HAMPTON
COLDWELL BANKER RES/NRT
RE/MAX REAL ESTATE CONSULTANTS
TARBELL REALTORS
KW - LA QUINTA / 92253
ROSENTHAL & ASSOCIATES Thousands
Based on data supplied by Desert Area Multiple Listing Service and its member Association(s) of REALTORS, who are not responsible for its accuracy. Analysis dates are January 1, 2009 through December 31, 2009. Does not reflect all activity in the marketplace.
Copyright © 2010, Real Data Strategies, Inc. All rights reserved.
Rancho Mirage / 92270 Sellers Represented by Leading Firms
In Desert Area MLSJanuary 1, 2009 through December 31, 2009
181
67
27
25
14
12
11
0 50 100 150 200
WINDERMERE REAL ESTATE
COLDWELL BANKER RES/NRT
TARBELL REALTORS
RE/MAX REAL ESTATE CONSULTANTS
KW - LA QUINTA / 92253
KW - RANCHO MIRAGE / 92270
DESERT GATE REAL ESTATE
Based on data supplied by Desert Area Multiple Listing Service and its member Association(s) of REALTORS, who are not responsible for its accuracy. Analysis dates are January 1, 2009 through December 31, 2009. Does not reflect all activity in the marketplace.
Copyright © 2010, Real Data Strategies, Inc. All rights reserved.
Rancho Mirage / 92270 Sellers Represented by Leading Firms
In Desert Area MLSJanuary 1, 2009 through December 31, 2009
$120.9
$36.1
$18.2
$11.9
$7.3
$7.1
$5.5
$0.0 $30.0 $60.0 $90.0 $120.0 $150.0
WINDERMERE REAL ESTATE
COLDWELL BANKER RES/NRT
RE/MAX REAL ESTATE CONSULTANTS
TARBELL REALTORS
KW - LA QUINTA / 92253
KW - RANCHO MIRAGE / 92270
GMAC PACIFIC UNION Millions
Based on data supplied by Desert Area Multiple Listing Service and its member Association(s) of REALTORS, who are not responsible for its accuracy. Analysis dates are January 1, 2009 through December 31, 2009. Does not reflect all activity in the marketplace.
Copyright © 2010, Real Data Strategies, Inc. All rights reserved.
Desert Hot Springs / 92240 Sellers Represented by Leading Firms
In Desert Area MLSJanuary 1, 2009 through December 31, 2009
172
82
75
62
50
41
37
0 50 100 150 200
WINDERMERE REAL ESTATE
RE/MAX REAL ESTATE CONSULTANTS
COLDWELL BANKER RES/NRT
REALTY EXEC - PALM SPRINGS / 92262
TARBELL REALTORS
ROSENTHAL & ASSOCIATES
KW - RANCHO MIRAGE / 92270
Based on data supplied by Desert Area Multiple Listing Service and its member Association(s) of REALTORS, who are not responsible for its accuracy. Analysis dates are January 1, 2009 through December 31, 2009. Does not reflect all activity in the marketplace.
Copyright © 2010, Real Data Strategies, Inc. All rights reserved.
Desert Hot Springs / 92240 Sellers Represented by Leading Firms
In Desert Area MLSJanuary 1, 2009 through December 31, 2009
$15.8
$6.7
$6.4
$5.1
$4.8
$4.2
$3.4
$0.0 $5.0 $10.0 $15.0 $20.0
WINDERMERE REAL ESTATE
COLDWELL BANKER RES/NRT
RE/MAX REAL ESTATE CONSULTANTS
KW - RANCHO MIRAGE / 92270
REALTY EXEC - PALM SPRINGS / 92262
TARBELL REALTORS
ROSENTHAL & ASSOCIATES Millions
Based on data supplied by Desert Area Multiple Listing Service and its member Association(s) of REALTORS, who are not responsible for its accuracy. Analysis dates are January 1, 2009 through December 31, 2009. Does not reflect all activity in the marketplace.
Copyright © 2010, Real Data Strategies, Inc. All rights reserved.
La Quinta / 92253 Sellers Represented by Leading Firms
In Desert Area MLSJanuary 1, 2009 through December 31, 2009
170
165
84
61
32
30
30
0 50 100 150 200
WINDERMERE REAL ESTATE
COLDWELL BANKER RES/NRT
CALIFORNIA LIFESTYLE REALTY
KW - LA QUINTA / 92253
LA QUINTA PALMS
RE/MAX REAL ESTATE CONSULTANTS
TARBELL REALTORS
Based on data supplied by Desert Area Multiple Listing Service and its member Association(s) of REALTORS, who are not responsible for its accuracy. Analysis dates are January 1, 2009 through December 31, 2009. Does not reflect all activity in the marketplace.
Copyright © 2010, Real Data Strategies, Inc. All rights reserved.
La Quinta / 92253 Sellers Represented by Leading Firms
In Desert Area MLSJanuary 1, 2009 through December 31, 2009
$95.1
$70.0
$49.7
$20.6
$18.6
$17.8
$12.4
$0.0 $30.0 $60.0 $90.0 $120.0
WINDERMERE REAL ESTATE
COLDWELL BANKER RES/NRT
CALIFORNIA LIFESTYLE REALTY
RANCHO LA QUINTA PROPERTIES
KW - LA QUINTA / 92253
HIDEAWAY PROPERTIES CORPORATION
TRADITION PROPERTIES - ONSITE SALES Millions
Based on data supplied by Desert Area Multiple Listing Service and its member Association(s) of REALTORS, who are not responsible for its accuracy. Analysis dates are January 1, 2009 through December 31, 2009. Does not reflect all activity in the marketplace.
Copyright © 2010, Real Data Strategies, Inc. All rights reserved.
Palm Desert / 92211 Sellers Represented by Leading Firms
In Desert Area MLSJanuary 1, 2009 through December 31, 2009
135
121
56
37
24
23
17
0 50 100 150
WINDERMERE REAL ESTATE
COLDWELL BANKER RES/NRT
TARBELL REALTORS
RE/MAX REAL ESTATE CONSULTANTS
CARTER-KENZY & ASSOCIATES
ROSENTHAL & ASSOCIATES
KW - LA QUINTA / 92253
Based on data supplied by Desert Area Multiple Listing Service and its member Association(s) of REALTORS, who are not responsible for its accuracy. Analysis dates are January 1, 2009 through December 31, 2009. Does not reflect all activity in the marketplace.
Copyright © 2010, Real Data Strategies, Inc. All rights reserved.
Palm Desert / 92211 Sellers Represented by Leading Firms
In Desert Area MLSJanuary 1, 2009 through December 31, 2009
$51.0
$41.5
$18.5
$11.2
$11.0
$5.3
$3.8
$0.0 $15.0 $30.0 $45.0 $60.0
WINDERMERE REAL ESTATE
COLDWELL BANKER RES/NRT
TARBELL REALTORS
RE/MAX REAL ESTATE CONSULTANTS
CARTER-KENZY & ASSOC.
KW - LA QUINTA / 92253
DR HORTON Millions
Based on data supplied by Desert Area Multiple Listing Service and its member Association(s) of REALTORS, who are not responsible for its accuracy. Analysis dates are January 1, 2009 through December 31, 2009. Does not reflect all activity in the marketplace.
Copyright © 2010, Real Data Strategies, Inc. All rights reserved.
Palm Springs / 92262 Sellers Represented by Leading Firms
In Desert Area MLSJanuary 1, 2009 through December 31, 2009
134
62
61
60
38
32
30
0 50 100 150
WINDERMERE REAL ESTATE
COLDWELL BANKER RES/NRT
REALTY EXEC - PALM SPRINGS / 92262
PRU CA / HAMPTON
RE/MAX REAL ESTATE CONSULTANTS
GMAC PACIFIC UNION
ROSENTHAL & ASSOCIATES
Based on data supplied by Desert Area Multiple Listing Service and its member Association(s) of REALTORS, who are not responsible for its accuracy. Analysis dates are January 1, 2009 through December 31, 2009. Does not reflect all activity in the marketplace.
Copyright © 2010, Real Data Strategies, Inc. All rights reserved.
Palm Springs / 92262 Sellers Represented by Leading Firms
In Desert Area MLSJanuary 1, 2009 through December 31, 2009
$40.4
$26.4
$16.9
$14.9
$12.7
$11.0
$6.1
$0.0 $10.0 $20.0 $30.0 $40.0 $50.0
WINDERMERE REAL ESTATE
PRU CA / HAMPTON
COLDWELL BANKER RES/NRT
GMAC PACIFIC UNION
RE/MAX REAL ESTATE CONSULTANTS
REALTY EXEC - PALM SPRINGS / 92262
SCOTT LYLE REALTORS Millions
Based on data supplied by Desert Area Multiple Listing Service and its member Association(s) of REALTORS, who are not responsible for its accuracy. Analysis dates are January 1, 2009 through December 31, 2009. Does not reflect all activity in the marketplace.
Copyright © 2010, Real Data Strategies, Inc. All rights reserved.
Cathedral City / 92234 Sellers Represented by Leading Firms
In Desert Area MLSJanuary 1, 2009 through December 31, 2009
127
76
73
55
40
38
31
0 50 100 150
WINDERMERE REAL ESTATE
RE/MAX REAL ESTATE CONSULTANTS
COLDWELL BANKER RES/NRT
REALTY EXEC - PALM SPRINGS / 92262
KW - RANCHO MIRAGE / 92270
ROSENTHAL & ASSOCIATES
TARBELL REALTORS
Based on data supplied by Desert Area Multiple Listing Service and its member Association(s) of REALTORS, who are not responsible for its accuracy. Analysis dates are January 1, 2009 through December 31, 2009. Does not reflect all activity in the marketplace.
Copyright © 2010, Real Data Strategies, Inc. All rights reserved.
Cathedral City / 92234 Sellers Represented by Leading Firms
In Desert Area MLSJanuary 1, 2009 through December 31, 2009
$25.2
$12.7
$12.2
$10.3
$8.4
$6.4
$5.1
$0.0 $7.5 $15.0 $22.5 $30.0
WINDERMERE REAL ESTATE
COLDWELL BANKER RES/NRT
RE/MAX REAL ESTATE CONSULTANTS
KW - RANCHO MIRAGE / 92270
REALTY EXEC - PALM SPRINGS / 92262
ROSENTHAL & ASSOCIATES
TARBELL REALTORS Millions
Based on data supplied by Desert Area Multiple Listing Service and its member Association(s) of REALTORS, who are not responsible for its accuracy. Analysis dates are January 1, 2009 through December 31, 2009. Does not reflect all activity in the marketplace.
Copyright © 2010, Real Data Strategies, Inc. All rights reserved.
Palm Desert / 92260 Sellers Represented by Leading Firms
In Desert Area MLSJanuary 1, 2009 through December 31, 2009
109
53
47
23
23
21
18
0 25 50 75 100 125
WINDERMERE REAL ESTATE
COLDWELL BANKER RES/NRT
RE/MAX REAL ESTATE CONSULTANTS
TARBELL REALTORS
ROSENTHAL & ASSOCIATES
FORD PROPERTIES
KW - RANCHO MIRAGE / 92270
Based on data supplied by Desert Area Multiple Listing Service and its member Association(s) of REALTORS, who are not responsible for its accuracy. Analysis dates are January 1, 2009 through December 31, 2009. Does not reflect all activity in the marketplace.
Copyright © 2010, Real Data Strategies, Inc. All rights reserved.
Palm Desert / 92260 Sellers Represented by Leading Firms
In Desert Area MLSJanuary 1, 2009 through December 31, 2009
$39.3
$35.1
$21.1
$12.9
$10.7
$6.2
$5.4
$0.0 $12.0 $24.0 $36.0 $48.0
WINDERMERE REAL ESTATE
BIGHORN PROPERTIES
COLDWELL BANKER RES/NRT
RE/MAX REAL ESTATE CONSULTANTS
FORD PROPERTIES
TARBELL REALTORS
ROSENTHAL & ASSOCIATES Millions
Based on data supplied by Desert Area Multiple Listing Service and its member Association(s) of REALTORS, who are not responsible for its accuracy. Analysis dates are January 1, 2009 through December 31, 2009. Does not reflect all activity in the marketplace.
Copyright © 2010, Real Data Strategies, Inc. All rights reserved.
Palm Springs / 92264 Sellers Represented by Leading Firms
In Desert Area MLSJanuary 1, 2009 through December 31, 2009
104
62
53
35
22
20
20
0 30 60 90 120
WINDERMERE REAL ESTATE
COLDWELL BANKER RES/NRT
RE/MAX REAL ESTATE CONSULTANTS
PRU CA / HAMPTON
GMAC PACIFIC UNION
TARBELL REALTORS
ROSENTHAL & ASSOCIATES
Based on data supplied by Desert Area Multiple Listing Service and its member Association(s) of REALTORS, who are not responsible for its accuracy. Analysis dates are January 1, 2009 through December 31, 2009. Does not reflect all activity in the marketplace.
Copyright © 2010, Real Data Strategies, Inc. All rights reserved.
Palm Springs / 92264 Sellers Represented by Leading Firms
In Desert Area MLSJanuary 1, 2009 through December 31, 2009
$33.5
$20.3
$19.9
$16.4
$7.9
$7.6
$6.0
$0.0 $10.0 $20.0 $30.0 $40.0
WINDERMERE REAL ESTATE
COLDWELL BANKER RES/NRT
RE/MAX REAL ESTATE CONSULTANTS
PRU CA / HAMPTON
SCOTT LYLE REALTORS
GMAC PACIFIC UNION
WESTERN GROUP Millions
Based on data supplied by Desert Area Multiple Listing Service and its member Association(s) of REALTORS, who are not responsible for its accuracy. Analysis dates are January 1, 2009 through December 31, 2009. Does not reflect all activity in the marketplace.
Copyright © 2010, Real Data Strategies, Inc. All rights reserved.
Indio / 92201 Sellers Represented by Leading Firms
In Desert Area MLSJanuary 1, 2009 through December 31, 2009
95
91
82
63
54
31
29
0 30 60 90 120
KW - LA QUINTA / 92253
COLDWELL BANKER RES/NRT
WINDERMERE REAL ESTATE
RE/MAX REAL ESTATE CONSULTANTS
ROSENTHAL & ASSOCIATES
TARBELL REALTORS
LA QUINTA PALMS
Based on data supplied by Desert Area Multiple Listing Service and its member Association(s) of REALTORS, who are not responsible for its accuracy. Analysis dates are January 1, 2009 through December 31, 2009. Does not reflect all activity in the marketplace.
Copyright © 2010, Real Data Strategies, Inc. All rights reserved.
Indio / 92201 Sellers Represented by Leading Firms
In Desert Area MLSJanuary 1, 2009 through December 31, 2009
$16.3
$14.3
$13.8
$8.8
$7.2
$6.1
$5.7
$0.0 $5.0 $10.0 $15.0 $20.0
COLDWELL BANKER RES/NRT
WINDERMERE REAL ESTATE
KW - LA QUINTA / 92253
RE/MAX REAL ESTATE CONSULTANTS
ROSENTHAL & ASSOCIATES
TARBELL REALTORS
KW - RANCHO MIRAGE / 92270 Millions
Based on data supplied by Desert Area Multiple Listing Service and its member Association(s) of REALTORS, who are not responsible for its accuracy. Analysis dates are January 1, 2009 through December 31, 2009. Does not reflect all activity in the marketplace.
Copyright © 2010, Real Data Strategies, Inc. All rights reserved.
Coachella / 92236 Sellers Represented by Leading Firms
In Desert Area MLSJanuary 1, 2009 through December 31, 2009
59
58
39
39
39
33
23
0 17 34 51 68
WINDERMERE REAL ESTATE
KW - LA QUINTA / 92253
LA QUINTA PALMS
ROSENTHAL & ASSOCIATES
COLDWELL BANKER RES/NRT
RE/MAX REAL ESTATE CONSULTANTS
DIVERSIFIED REALTY GROUP
Based on data supplied by Desert Area Multiple Listing Service and its member Association(s) of REALTORS, who are not responsible for its accuracy. Analysis dates are January 1, 2009 through December 31, 2009. Does not reflect all activity in the marketplace.
Copyright © 2010, Real Data Strategies, Inc. All rights reserved.
Coachella / 92236 Sellers Represented by Leading Firms
In Desert Area MLSJanuary 1, 2009 through December 31, 2009
$8.5
$7.5
$5.6
$5.2
$5.1
$4.1
$3.1
$0.0 $2.5 $5.0 $7.5 $10.0
WINDERMERE REAL ESTATE
KW - LA QUINTA / 92253
LA QUINTA PALMS
ROSENTHAL & ASSOCIATES
COLDWELL BANKER RES/NRT
RE/MAX REAL ESTATE CONSULTANTS
THE DUNCAN GROUP Millions
Based on data supplied by Desert Area Multiple Listing Service and its member Association(s) of REALTORS, who are not responsible for its accuracy. Analysis dates are January 1, 2009 through December 31, 2009. Does not reflect all activity in the marketplace.
Copyright © 2010, Real Data Strategies, Inc. All rights reserved.
Indio / 92203 Sellers Represented by Leading Firms
In Desert Area MLSJanuary 1, 2009 through December 31, 2009
51
50
42
38
37
35
30
0 15 30 45 60
KW - LA QUINTA / 92253
WINDERMERE REAL ESTATE
COLDWELL BANKER RES/NRT
DR HORTON
TARBELL REALTORS
ROSENTHAL & ASSOCIATES
REALTY EXEC - LA QUINTA / 92253
Based on data supplied by Desert Area Multiple Listing Service and its member Association(s) of REALTORS, who are not responsible for its accuracy. Analysis dates are January 1, 2009 through December 31, 2009. Does not reflect all activity in the marketplace.
Copyright © 2010, Real Data Strategies, Inc. All rights reserved.
Indio / 92203 Sellers Represented by Leading Firms
In Desert Area MLSJanuary 1, 2009 through December 31, 2009
$11.8
$11.4
$10.2
$9.0
$8.4
$6.9
$5.3
$0.0 $3.5 $7.0 $10.5 $14.0
WINDERMERE REAL ESTATE
KW - LA QUINTA / 92253
TARBELL REALTORS
COLDWELL BANKER RES/NRT
DR HORTON
ROSENTHAL & ASSOCIATES
REALTY EXEC - LA QUINTA / 92253 Millions
Based on data supplied by Desert Area Multiple Listing Service and its member Association(s) of REALTORS, who are not responsible for its accuracy. Analysis dates are January 1, 2009 through December 31, 2009. Does not reflect all activity in the marketplace.
Copyright © 2010, Real Data Strategies, Inc. All rights reserved.
Indian Wells / 92210 Sellers Represented by Leading Firms
In Desert Area MLSJanuary 1, 2009 through December 31, 2009
37
24
14
11
6
6
6
0 10 20 30 40
WINDERMERE REAL ESTATE
COLDWELL BANKER RES/NRT
INDIAN WELLS REAL ESTATE ASSOCIATES
RE/MAX REAL ESTATE CONSULTANTS
TOSCANA HOMES
GRAND LUXURY PROPERTIES
DESERT GATE REAL ESTATE
Based on data supplied by Desert Area Multiple Listing Service and its member Association(s) of REALTORS, who are not responsible for its accuracy. Analysis dates are January 1, 2009 through December 31, 2009. Does not reflect all activity in the marketplace.
Copyright © 2010, Real Data Strategies, Inc. All rights reserved.
Indian Wells / 92210 Sellers Represented by Leading Firms
In Desert Area MLSJanuary 1, 2009 through December 31, 2009
$26.8
$12.4
$8.7
$8.4
$7.1
$5.5
$5.5
$0.0 $8.0 $16.0 $24.0 $32.0
WINDERMERE REAL ESTATE
COLDWELL BANKER RES/NRT
TOSCANA HOMES
INDIAN WELLS REAL ESTATE ASSOCIATES
VINTAGE CLUB SALES
RE/MAX REAL ESTATE CONSULTANTS
GRAND LUXURY PROPERTIES Millions
Based on data supplied by Desert Area Multiple Listing Service and its member Association(s) of REALTORS, who are not responsible for its accuracy. Analysis dates are January 1, 2009 through December 31, 2009. Does not reflect all activity in the marketplace.
Copyright © 2010, Real Data Strategies, Inc. All rights reserved.
Yucca Valley / 92284 Sellers Represented by Leading Firms
In Desert Area MLSJanuary 1, 2009 through December 31, 2009
23
22
21
15
14
13
13
0 7 14 21 28
WINDERMERE REAL ESTATE
C-21 LOIS LAUER REALTY
SELECT REALTY SERVICES
EB INVESTMENTS
CARO, CRAIG & CO
COLDWELL BANKER ROADRUNNER REALTY
TARBELL REALTORS
Based on data supplied by Desert Area Multiple Listing Service and its member Association(s) of REALTORS, who are not responsible for its accuracy. Analysis dates are January 1, 2009 through December 31, 2009. Does not reflect all activity in the marketplace.
Copyright © 2010, Real Data Strategies, Inc. All rights reserved.
Yucca Valley / 92284 Sellers Represented by Leading Firms
In Desert Area MLSJanuary 1, 2009 through December 31, 2009
$3.4
$3.0
$2.3
$1.8
$1.8
$1.7
$1.4
$0.0 $1.0 $2.0 $3.0 $4.0
C-21 LOIS LAUER REALTY
WINDERMERE REAL ESTATE
COLDWELL BANKER ROADRUNNER REALTY
TARBELL REALTORS
XALIS REALTY
SELECT REALTY SERVICES
EB INVESTMENTS Millions
Based on data supplied by Desert Area Multiple Listing Service and its member Association(s) of REALTORS, who are not responsible for its accuracy. Analysis dates are January 1, 2009 through December 31, 2009. Does not reflect all activity in the marketplace.
Copyright © 2010, Real Data Strategies, Inc. All rights reserved.
Bermuda Dunes / 92203 Sellers Represented by Leading Firms
In Desert Area MLSJanuary 1, 2009 through December 31, 2009
17
16
10
7
6
5
4
0 5 10 15 20
WINDERMERE REAL ESTATE
COLDWELL BANKER RES/NRT
KW - LA QUINTA / 92253
ROSENTHAL & ASSOCIATES
TARBELL REALTORS
DESERT HOMES & ESTATES
REALTY EXEC - LA QUINTA / 92253
Based on data supplied by Desert Area Multiple Listing Service and its member Association(s) of REALTORS, who are not responsible for its accuracy. Analysis dates are January 1, 2009 through December 31, 2009. Does not reflect all activity in the marketplace.
Copyright © 2010, Real Data Strategies, Inc. All rights reserved.
Bermuda Dunes / 92203 Sellers Represented by Leading Firms
In Desert Area MLSJanuary 1, 2009 through December 31, 2009
$6.2
$5.3
$2.7
$2.2
$1.3
$1.2
$0.9
$0.0 $1.8 $3.5 $5.3 $7.0
WINDERMERE REAL ESTATE
COLDWELL BANKER RES/NRT
KW - LA QUINTA / 92253
TARBELL REALTORS
ROSENTHAL & ASSOCIATES
DIVERSIFIED REALTY GROUP
DESERT HOMES & ESTATES Millions
Based on data supplied by Desert Area Multiple Listing Service and its member Association(s) of REALTORS, who are not responsible for its accuracy. Analysis dates are January 1, 2009 through December 31, 2009. Does not reflect all activity in the marketplace.
Copyright © 2010, Real Data Strategies, Inc. All rights reserved.
Beaumont / 92223 Sellers Represented by Leading Firms
In Desert Area MLSJanuary 1, 2009 through December 31, 2009
17
3
3
2
2
0 5 10 15 20
WINDERMERE REAL ESTATE
FIRST TEAM REAL ESTATE
TARBELL REALTORS
ST JAMES PROPERTIES
C-21 LOIS LAUER REALTY
Based on data supplied by Desert Area Multiple Listing Service and its member Association(s) of REALTORS, who are not responsible for its accuracy. Analysis dates are January 1, 2009 through December 31, 2009. Does not reflect all activity in the marketplace.
Copyright © 2010, Real Data Strategies, Inc. All rights reserved.
Beaumont / 92223 Sellers Represented by Leading Firms
In Desert Area MLSJanuary 1, 2009 through December 31, 2009
$3.6
$0.7
$0.5
$0.4
$0.3
$0.0 $1.0 $2.0 $3.0 $4.0
WINDERMERE REAL ESTATE
FIRST TEAM REAL ESTATE
ST JAMES PROPERTIES
C-21 LOIS LAUER REALTY
TARBELL REALTORS Millions
Based on data supplied by Desert Area Multiple Listing Service and its member Association(s) of REALTORS, who are not responsible for its accuracy. Analysis dates are January 1, 2009 through December 31, 2009. Does not reflect all activity in the marketplace.
Copyright © 2010, Real Data Strategies, Inc. All rights reserved.
Banning / 92220 Sellers Represented by Leading Firms
In Desert Area MLSJanuary 1, 2009 through December 31, 2009
14
7
5
4
4
2
0 4 8 12 16
WINDERMERE REAL ESTATE
TARBELL REALTORS
C-21 LOIS LAUER REALTY
COLDWELL BANKER RES/NRT
FIRST CHOICE REALTY & PROP. MGMT.
CLASSIC HOMES
Based on data supplied by Desert Area Multiple Listing Service and its member Association(s) of REALTORS, who are not responsible for its accuracy. Analysis dates are January 1, 2009 through December 31, 2009. Does not reflect all activity in the marketplace.
Copyright © 2010, Real Data Strategies, Inc. All rights reserved.
Banning / 92220 Sellers Represented by Leading Firms
In Desert Area MLSJanuary 1, 2009 through December 31, 2009
$1.6
$0.7
$0.4
$0.4
$0.3
$0.3
$0.0 $0.5 $0.9 $1.4 $1.8
WINDERMERE REAL ESTATE
TARBELL REALTORS
COLDWELL BANKER RES/NRT
C-21 LOIS LAUER REALTY
IDYLLWILD REALTY
FIRST CHOICE REALTY & PROP. MGMT. Millions
Based on data supplied by Desert Area Multiple Listing Service and its member Association(s) of REALTORS, who are not responsible for its accuracy. Analysis dates are January 1, 2009 through December 31, 2009. Does not reflect all activity in the marketplace.
Copyright © 2010, Real Data Strategies, Inc. All rights reserved.
Thousand Palms / 92276 Sellers Represented by Leading Firms
In Desert Area MLSJanuary 1, 2009 through December 31, 2009
16
11
6
5
4
4
4
0 5 10 15 20
RE/MAX REAL ESTATE CONSULTANTS
WINDERMERE REAL ESTATE
COLDWELL BANKER RES/NRT
TARBELL REALTORS
KW - RANCHO MIRAGE / 92270
REALTY EXEC - PALM SPRINGS / 92262
ROSENTHAL & ASSOCIATES
Based on data supplied by Desert Area Multiple Listing Service and its member Association(s) of REALTORS, who are not responsible for its accuracy. Analysis dates are January 1, 2009 through December 31, 2009. Does not reflect all activity in the marketplace.
Copyright © 2010, Real Data Strategies, Inc. All rights reserved.
Thousand Palms / 92276 Sellers Represented by Leading Firms
In Desert Area MLSJanuary 1, 2009 through December 31, 2009
$2.0
$1.3
$0.6
$0.6
$0.5
$0.5
$0.5
$0.0 $0.6 $1.2 $1.8 $2.4
RE/MAX REAL ESTATE CONSULTANTS
WINDERMERE REAL ESTATE
COLDWELL BANKER RES/NRT
TARBELL REALTORS
KW - RANCHO MIRAGE / 92270
SUN QUEST REAL ESTATE
DEL GAGNON Millions
Based on data supplied by Desert Area Multiple Listing Service and its member Association(s) of REALTORS, who are not responsible for its accuracy. Analysis dates are January 1, 2009 through December 31, 2009. Does not reflect all activity in the marketplace.
Copyright © 2010, Real Data Strategies, Inc. All rights reserved.
ManagementMetrics
About Our Management Metrics
• They tell you about the characteristics of organizations that drive market share:– Count of agents. All, or meeting a
minimum standard of closed production.
– Agent migration. Tracks movement of producing agents from one organization to another.
Count of Affiliated Agents With Largest Real Estate Firms
In Desert Area MLSOn MLS Roster on January 11, 2010
652
285
247
159
109
108
83
64
60
0 180 360 540 720
WINDERMERE REAL ESTATE
COLDWELL BANKER RES/NRT
TARBELL REALTORS
KW - LA QUINTA / 92253
RE/MAX REAL ESTATE CONSULTANTS
KW - RANCHO MIRAGE / 92270
HK LANE REAL ESTATE
PRU CA / HAMPTON
FIRST TEAM REAL ESTATE
Based on data supplied by Desert Area Multiple Listing Service and its member Association(s) of REALTORS, who are not responsible for its accuracy. Analysis dates are January 1, 2009 through December 31, 2009. Does not reflect all activity in the marketplace.
Copyright © 2010, Real Data Strategies, Inc. All rights reserved.
Count of New Agents Recruited Into Desert Area MLS
By Member Firm AffiliationNew Members In Q4 / 2009
27
11
10
9
5
4
4
0 5 10 15 20 25 30
WINDERMERE REAL ESTATE
KW - LA QUINTA / 92253
COLDWELL BANKER RES/NRT
TARBELL REALTORS
KW - RANCHO MIRAGE / 92270
FIRST TEAM REAL ESTATE
MARYELLEN HILL ASSOCIATES
Based on data supplied by Desert Area Multiple Listing Service and its member Association(s) of REALTORS, who are not responsible for its accuracy. Analysis dates are January 1, 2009 through December 31, 2009. Does not reflect all activity in the marketplace.
Copyright © 2010, Real Data Strategies, Inc. All rights reserved.
Source & Count of Producing Agents Joining Windermere RE
In Desert Area MLSWith Production January 1, 2009 through December 31, 2009
443535
1414
555
33
21
0 12 24 36 48
SOTHEBYS DYSON & DYSONPRU CA / PICKFORD
COLDWELL BANKER RES/NRTTARBELL REALTORS
FIRST TEAM REAL ESTATEC-21 LOIS LAUER REALTY
PRU CA / HAMPTONRE/MAX REAL ESTATE CONSULTANTS
ZEPHYR REAL ESTATECALIFORNIA LIFESTYLE REALTY
3 Others (Each)16 Others (Each)
Based on data supplied by Desert Area Multiple Listing Service and its member Association(s) of REALTORS, who are not responsible for its accuracy. Analysis dates are January 1, 2009 through December 31, 2009. Does not reflect all activity in the marketplace.
Copyright © 2010, Real Data Strategies, Inc. All rights reserved.
Listing Strategies for 2010
Listing Volume Closed Agent Competition in Property Markets
In Desert Area MLSJanuary 1, 2009 through December 31, 2009
$1.3
$1.2
$1.1
$0.8
$0.8
$0.7
$0.6
$0.0 $0.4 $0.8 $1.2 $1.6
LA QUINTA / 92253 - 405 Active Agents
RANCHO MIRAGE / 92270 - 248 Active Agents
INDIAN WELLS / 92210 - 92 Active Agents
PALM DESERT / 92211 - 274 Active Agents
PALM DESERT / 92260 - 262 Active Agents
PALM SPRINGS / 92262 - 313 Active Agents
INDIO / 92203 - 215 Active AgentsMillions
Based on data supplied by Desert Area Multiple Listing Service and its member Association(s) of REALTORS, who are not responsible for its accuracy. Analysis dates are January 1, 2009 through December 31, 2009. Does not reflect all activity in the marketplace.
Copyright © 2010, Real Data Strategies, Inc. All rights reserved.
Listing Volume Closed Agent Competition in Property Markets
In Desert Area MLSJanuary 1, 2009 through December 31, 2009
$0.6
$0.6
$0.6
$0.5
$0.5
$0.4
$0.4
$0.0 $0.2 $0.4 $0.5 $0.7
BLYTHE / 92225 - 13 Active Agents
PALM SPRINGS / 92264 - 286 Active Agents
CATHEDRAL CITY / 92234 - 271 Active Agents
INDIO / 92201 - 274 Active Agents
COACHELLA / 92236 - 155 Active Agents
YUCCA VALLEY / 92284 - 62 Active Agents
BERMUDA DUNES / 92203 - 67 Active AgentsMillions
Based on data supplied by Desert Area Multiple Listing Service and its member Association(s) of REALTORS, who are not responsible for its accuracy. Analysis dates are January 1, 2009 through December 31, 2009. Does not reflect all activity in the marketplace.
Copyright © 2010, Real Data Strategies, Inc. All rights reserved.
Listing Volume Closed Agent Competition in Property Markets
In Desert Area MLSJanuary 1, 2009 through December 31, 2009
$0.4
$0.3
$0.3
$0.2
$0.2
$0.2
$0.1
$0.0 $0.1 $0.3 $0.4 $0.5
DESERT HOT SPRINGS / 92240 - 249 Active Agents
SALTON CITY / 92275 - 49 Active Agents
TWENTYNINE PALMS / 92277 - 25 Active Agents
JOSHUA TREE / 92252 - 35 Active Agents
THOUSAND PALMS / 92276 - 68 Active Agents
THERMAL / 92274 - 61 Active Agents
DESERT HOT SPRINGS / 92241 - 59 Active AgentsMillions
Based on data supplied by Desert Area Multiple Listing Service and its member Association(s) of REALTORS, who are not responsible for its accuracy. Analysis dates are January 1, 2009 through December 31, 2009. Does not reflect all activity in the marketplace.
Copyright © 2010, Real Data Strategies, Inc. All rights reserved.