windays 2014 boris golob predavanje "od ideje do proizvoda"
DESCRIPTION
Predavanje i radionica održana na Windays 2014 Umag, autor i predavač Boris Golob, [email protected]TRANSCRIPT
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Od ideje do proizvoda Kako skratiti vrijeme?
Boris Golob Znanstveno-tehnologijski park Sveučilišta u Rijeci
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Inspirirani ljudima.
Ideja? Kupac? Ponuda? Zarada?
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Ideja.
Kupac.
Ponuda.
Zarada.
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Inspirirani ljudima.
Ideja? Inovacija?
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Ljudi s
idejom
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E-mail prijateljima…
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Luftmadrac u dnevnom boravku…
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Koliko vrijedi
ideja
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kn
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Ideju treba
prodati
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Drugim riječima, ideja je samo
prvi korak…
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Inspirirani ljudima.
Ideja? Opis.
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Ideja 1.0
3 Opis
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3 Opis
+ 1.000 €
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3 Opis
+ 1.000 €
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Namjera
Što želimo postići?
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Sredstva
Što trebamo imati?
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Razlog
uspjeha
I za pet godina?
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Inspirirani ljudima.
Kupac? Posao kupca
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Posao kupca Odraz kupčevog viđenja
koristi i vrijednosti ideje.
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Posao koji kupac treba obaviti i zbog
toga „unajmljuje“ naš proizvod.
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Važan problem i posao koji kupci nastoje
riješiti ili obaviti
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Primjeri poslova kupaca
Pronalaženje
puta
Opremanje
prvog doma
Čišćenje zubi
Komuniciranje u
pokretu Praćenje djeteta
Snalaženje na
internetu
Spajanje Bušenje
Rješavanje zadaha
(čišćenje jezika)
Ciljano
oglašavanje
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Okolnosti kupnje i potrošnje
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Zašto u trgovini možete plaćati račune,
a u banci ne možete kupovati krumpire?
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Druga rješenja – konkurencija i supstituti
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Zabaviti se subotom navečer.
Jedan posao kupca, više rješenja…
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Jedno rješenje, puno poslova…
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Broj “kupaca” – prepreke kupnji i potrošnji
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Koliko ima “kupaca” koji mogu…
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Inspirirani ljudima.
Ponuda? Vrijednosti.
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Vizualizacija ponude vrijednosti
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Strateško platno
Loše
Predobro
Odlično
Prihvatljivo
Visoka razina
Niska razina
A B C E D
Ključne osobine ponude
Krivulja ponude vrijednosti
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Loše
Predobro
Odlično
Prihvatljivo
Visoka razina
Niska razina
Cijena
Topli obrok
Usluga Dostupnost
lokacije
Izbor
jela i pića
Brzina
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Loše
Predobro
Odlično
Prihvatljivo
Visoka razina
Niska razina
Brzina
Pribavljanje gotovine
Praktičnost Širina usluge
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Loše
Predobro
Odlično
Prihvatljivo
Visoka razina
Niska razina
Niska cijena
Financiranje skijanja
Brzina Jednostavnost
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Iz perspektive kupaca
Što je loše, prihvatljivo, odlično,
predobro, frustrirajuće…
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Evolucija ponude
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Inspirirani ljudima.
Zarada? Poslovni model.
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Poslovni model je način
kojim poduzeće stvara vrijednosti,
isporučuje vrijednosti
i zahvaća vrijednosti.
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“Dollar down, dollar a week!”
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Razors & blades
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Suha elektrofotografija
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Odbijeno!
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$95 mjesečno
+$0,05 po kopiji za 2000+
Održavanje uključeno.
Otkazni rok 15 dana.
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2000+ kopija mjesečno
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Vodili su računa samo o
razvoju proizvoda
Osnažili su proizvod
poslovnim modelom
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Kopirali su od
konkurencije
Stvorili su novi način
poslovanja
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Znali su sve unaprijed
i mogli dokazati da će se dogoditi
ono što očekuju Preuzeli su rizik i krenuli
u poslovni eksperiment
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Zajednički jezik
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Za razumijevanje,
analizu i stvaranje poslovnih modela
treba nam…
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Platno poslovnog modela
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www.businessmodelgeneration.com
Kupci
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Ponuda vrijednosti
www.businessmodelgeneration.com
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Kanali distribucije
www.businessmodelgeneration.com
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Odnosi s kupcima
www.businessmodelgeneration.com
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Prihodi
www.businessmodelgeneration.com
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Resursi
www.businessmodelgeneration.com
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Aktivnosti
www.businessmodelgeneration.com
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Partneri
www.businessmodelgeneration.com
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Troškovi
www.businessmodelgeneration.com
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Platno poslovnog modela
www.businessmodelgeneration.com
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PC igre
Cijena
Dućani PC igara
WEB autoimatizirane
usluge
PC igre developeri
Gameri (igrači)
Razvoj PC igara
Provizija za dućane PC
igara
Developeri
![Page 79: Windays 2014 Boris Golob predavanje "Od ideje do proizvoda"](https://reader038.vdocuments.mx/reader038/viewer/2022110120/5584a5cbd8b42a045c8b49ad/html5/thumbnails/79.jpg)
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PC igre
Cijena
Dućani PC igara
WEB autoimatizirane
usluge
PC igre developeri
Gameri (igrači)
Razvoj PC igara
Provizija za dućane PC
igara
Developeri
Game engine licenca
Game engine trošak licence
![Page 82: Windays 2014 Boris Golob predavanje "Od ideje do proizvoda"](https://reader038.vdocuments.mx/reader038/viewer/2022110120/5584a5cbd8b42a045c8b49ad/html5/thumbnails/82.jpg)
PC igre
Cijena
Dućani PC igara
WEB autoimatizirane
usluge
PC igre developeri
Gameri (igrači)
Razvoj PC igara
Provizija za dućane PC
igara
Developeri
Game engine licenca
Game engine trošak licence
![Page 83: Windays 2014 Boris Golob predavanje "Od ideje do proizvoda"](https://reader038.vdocuments.mx/reader038/viewer/2022110120/5584a5cbd8b42a045c8b49ad/html5/thumbnails/83.jpg)
PC igre
Cijena
Dućani PC igara
WEB autoimatizirane
usluge
PC igre developeri
Gameri (igrači)
Razvoj PC igara
Provizija za dućane PC
igara
Developeri
Game engine licenca
Game engine trošak licence
Zajednice igrača
Ko-kreacija sadržaja
Steam platforma
Upravljanje Steam
platformom
Steam platforma
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Cijena
WEB autoimatizirane
usluge
PC igre developeri
Razvoj PC igara
Developeri
Game engine licenca
Game engine trošak licence
Zajednice igrača
Ko-kreacija sadržaja
Steam platforma
Upravljanje Steam
platformom
Steam platforma
Gameri (igrači)
Developeri PC igara
Steam prodajna provizija
PC igre
Gameri (igrači)
Developeri PC igara
Gameri (igrači)
PC igre
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Cijena
WEB autoimatizirane
usluge
PC igre developeri
Razvoj PC igara
Developeri
Game engine licenca
Game engine trošak licence
Zajednice igrača
Ko-kreacija sadržaja
Steam platforma
Upravljanje Steam
platformom
Steam platforma
Gameri (igrači)
Developeri PC igara
Developeri PC igara
Vlastiti game engine
Upravljanje game
engineom
Game engine
Gameri (igrači)
PC igre
Developeri PC igara
(početnici)
Source prihod od
licence
Developeri PC igara
(početnici)
Gameri (igrači)
Gameri (igrači)
PC igre PC igre
Steam prodajna provizija
Steam prodajna provizija
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Cijena
WEB autoimatizirane
usluge
PC igre developeri
Razvoj PC igara
Developeri
Zajednice igrača
Ko-kreacija sadržaja
Steam platforma
Upravljanje Steam
platformom
Steam platforma
Gameri (igrači)
Developeri PC igara
Developeri PC igara
Vlastiti game engine
Upravljanje game
engineom
Game engine
Gameri (igrači)
PC igre
Developeri PC igara
(početnici)
Source prihod od
licence
Developeri PC igara
(početnici)
Gameri (igrači)
Gameri (igrači)
PC igre PC igre
Steam prodajna provizija
Steam prodajna provizija
![Page 87: Windays 2014 Boris Golob predavanje "Od ideje do proizvoda"](https://reader038.vdocuments.mx/reader038/viewer/2022110120/5584a5cbd8b42a045c8b49ad/html5/thumbnails/87.jpg)
Cijena
WEB autoimatizirane
usluge
PC igre developeri
Razvoj PC igara
Developeri
Zajednice igrača
Ko-kreacija sadržaja
Steam platforma
Upravljanje Steam
platformom
Steam platforma
Gameri (igrači)
Developeri PC igara
Developeri PC igara
Vlastiti game engine
Upravljanje game
engineom
Game engine
Gameri (igrači)
PC igre
Developeri PC igara
(početnici)
Source prihod od
licence
Developeri PC igara
(početnici)
Gameri (igrači)
Gameri (igrači)
PC igre PC igre
Steam prodajna provizija
Steam prodajna provizija
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Stvaranje poslovnog modela
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Ovo je samo vaša ideja
kako bi stvari mogle funkcionirati!
Ključni partneri
Ključne aktivnosti (procesi)
Ponuda vrijednosti
Odnosi s kupcima
Segmenti kupaca
Ključna imovina (resursi)
Kanali distribucije
Struktura troškova Izvori prihoda
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Identificirajte sve pretpostavke
na kojima gradite svoj poslovni model!
Ključni partneri
Ključne aktivnosti (procesi)
Ponuda vrijednosti
Odnosi s kupcima
Segmenti kupaca
Ključna imovina (resursi)
Kanali distribucije
Struktura troškova Izvori prihoda
Ključni
partneri
Ključne
aktivnosti
(procesi)
Ponuda
vrijednosti
Odnosi s
kupcima
Segmenti
kupaca
Ključna imovina
(resursi)
Kanali
distribucije
Struktura troškova Izvori prihoda
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Ključni partneri
Ključne aktivnosti (procesi)
Ponuda vrijednosti
Odnosi s kupcima
Segmenti kupaca
Ključna imovina (resursi)
Kanali distribucije
Struktura troškova Izvori prihoda
Ključni
partneri
Ključne
aktivnosti
(procesi)
Ponuda
vrijednosti
Odnosi s
kupcima
Segmenti
kupaca
Ključna imovina
(resursi)
Kanali
distribucije
Struktura troškova Izvori prihoda
Ključni partneri
Ključne aktivnosti (procesi)
Ponuda vrijednosti
Odnosi s kupcima
Segmenti kupaca
Ključna imovina (resursi)
Kanali distribucije
Struktura troškova Izvori prihoda
Smislite načine na koji ćete
testirati svaku od pretpostavki!
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Testirajte Izađite među ljude.
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Inspirirani ljudima.
Pitanja i odgovori.
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