William F. Harrah College of Hotel AdministrationAlumni ChapterBest Practices

Dennis R. Gradillas, Chapter President

Overview

•Strategic Planning•Engaging Students•Great Events•Growth•Purpose•Looking Forward

Best Practice – Strategic Planning

•2002 First Strategic Plan▫Committee of one▫Out of sight, out of mind

•2007 First Strategic Planning Retreat▫Alumni Chapter Board w/Outside

Facilitator▫Vision/Mission/SWOT Analysis▫Event Planning▫YOY Growth 86.6%▫Annual Strategic Planning Retreat

Best Practice - Strategic Planning•Benchmarking

▫Attendance for Events▫Fundraising Activities▫Membership

•Establishing Goals•Measure•Does this activity support our Strategic

Plan?•Test it, use it, and measure it against the

plan!

Best Practice – Engaging Students

•Student Hotel Association Membership▫Coffee with an Alumni▫Student Mixers with Alumni▫2010 – Member of Student Alumni

Association•Hotel House, Chats with Alumni•UNLV Beverage Club

▫Wine Tastings▫Beer Tastings

•Guest Lecturing

Best Practices – Great Events• Networking and Fundraising Events

▫2005 Vallen Dinner of Distinction ▫2007 UNLVino Alumni Brunch▫Chef Artist Series Dinners

Guy Fieri Eric Klein Joel Robuchon

▫Gourmet “Fun” Dinners Dos Caminos Table 34 Enoteca San Marco

Growth

2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 Goal0

100

200

300

400

500

600

77 87133 115

174 157

293

449392

473 497

Membership

Purpose

•Fellowship▫Alumni▫Students▫Faculty▫Industry

•Advocacy•Financial Support

Looking Forward

•Grassroots▫Engaging Students (Seeding)▫Engaging Established Alumni

(Reconnecting)▫Regional Pods (Growth and Sustainability)

San Francisco Los Angeles New York Chicago Where are they?

Questions