will travis: president, sid lee - cc2014

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sid lee “Everyone experiences far more than he understands. Yet it is experience, rather than understanding, that influences behaviour.” - Marshall McLuhan

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Page 1: Will Travis: President, SID LEE - CC2014

sid lee

“Everyone experiences far more than he understands.

Yet it is experience, rather than understanding, that influences

behaviour.”

- Marshall McLuhan

Page 2: Will Travis: President, SID LEE - CC2014

sid lee

Page 3: Will Travis: President, SID LEE - CC2014

sid lee

2 lives2 lives

Page 4: Will Travis: President, SID LEE - CC2014

sid lee

CONTEXTCONTEXT

Page 5: Will Travis: President, SID LEE - CC2014

FEARFEAR

sid lee

Page 6: Will Travis: President, SID LEE - CC2014

bonfires

sid lee

Page 7: Will Travis: President, SID LEE - CC2014

cultureculture

sid lee

Page 8: Will Travis: President, SID LEE - CC2014

INNOVATEINNOVATE

sid lee

Page 9: Will Travis: President, SID LEE - CC2014

archetypesarchetypes

sid lee

Page 10: Will Travis: President, SID LEE - CC2014

sid lee

relevancyrelevancy

sid lee

Page 11: Will Travis: President, SID LEE - CC2014
Page 12: Will Travis: President, SID LEE - CC2014

sid lee

Page 13: Will Travis: President, SID LEE - CC2014

sid lee

Page 14: Will Travis: President, SID LEE - CC2014
Page 15: Will Travis: President, SID LEE - CC2014
Page 16: Will Travis: President, SID LEE - CC2014

sid lee 7

how we think

THE EXPERIENCE IS THE MESSAGE + THE CONSUMER IS

THE MEDIUM

Page 17: Will Travis: President, SID LEE - CC2014

sid leesid lee

Page 18: Will Travis: President, SID LEE - CC2014

EXPERIENCERECRUITMENT AMPLIFICATION